Discover what’s popular on the web right now www.Wowd.com Tuesday, October 20, 2009 Where would you go to find the most popular & freshest information on the web? Google? Yahoo? Maybe Bing? This is not the problem that they solve Wowd is a real-time discovery & search engine, and this is exactly what it does
Old school: Reference search Tuesday, October 20, 2009 This covers Google, Bing, Yahoo, etc -- this is what we call reference search UX: Looking through documents for topics you already know about What’s indexed, and how it’s ranked: Links between documents drive crawlers and ranking The web has changed! There’s a new layer of information out there, conversational in nature
New school: Topics in conversations User experience starts with discovery… Tuesday, October 20, 2009 No longer documents, but people engaging in conversations Public, global, high-velocity, high-volume: REAL-TIME! User experience starts with discovery
Discover in real-time Tuesday, October 20, 2009 This is the Wowd Hot List, which shows new, popular pages in real-time Updates live, before your eyes, as you can see here Page content changes and pages are nominated by Wowd users Like a top-20 list for the entire web
Discover in real-time Tuesday, October 20, 2009
Discover in real-time Tuesday, October 20, 2009
Search in real-time Tuesday, October 20, 2009 If you want to do a deep-dive on one particular result [Halloween] Get real-time results from the ENTIRE web Scan down results, make two key points: All results shown are w/in a few minutes Results are pulled from the entire web, not a handful of target sites
Search for what’s popular... … and share it Tuesday, October 20, 2009 If you want to do a deep-dive on one particular result [Photoshop tutorials] Get popular results from the ENTIRE web Key point about results: Ranked according to popularity to real people (readers, not publishers)
How does this work? Hint: It requires no crawlers and no servers & puts users in control Tuesday, October 20, 2009
A distributed cloud architecture Tuesday, October 20, 2009 People download the Wowd browser application Makes a distributed cloud -- fantastically scalable 100s of M of computers, trillions of data items Like Skype for discovery and search Like BitTorrent in that the more people that join, the faster it gets
Visiting a public page nominates it Tuesday, October 20, 2009 Visiting a public page nominates that page for indexing No content from user’s machine shared, no trace of behavior in the cloud
The cloud indexes public pages Indexing done by another computer Tuesday, October 20, 2009 Not your Dad’s P2P network Not for sharing information from your own computer It’s a system for nominating and indexing publicly available pages
The index is stored in the cloud Tuesday, October 20, 2009 Data is stored distributed around the network: no centralized database So what does this achieve? A democracy of readers, voting for pages (not a democracy of publishers) How the hell can we, a startup, do this? The power of many. Scales to millions of people and trillions of web pages -- attention data, not link data
Links are the fossil record of the web -- John Battelle Tuesday, October 20, 2009 We couldn’t agree more It’s about human attention, not page linking
The best way to engage the real-time web • Hot topics you wouldn’t think to search for • Find the freshest pages across the entire web • Get results popular with real people Tuesday, October 20, 2009 These capabilities come from our core principles Discovery is central to UX True ranking over historical and recent data, from the whole web Ranking based on popularity to real people
Web 2.0 Summit Preview www.Wowd.com Launching Public Beta, Today! Tuesday, October 20, 2009 Check out the Hot List and search results today They reflect the Web 2.0 crowd’s interests!
Tuesday, October 20, 2009
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