Digital Success for NonProfits Ellen Didier NONPROFIT UNIVERSITY - PowerPoint PPT Presentation

Digital Success for NonProfits Ellen Didier NONPROFIT UNIVERSITY President Sponsored by the Community Foundation June 22, 2017 www.RedSageOnline.com

Your Digital Toolbox E-Newsletter Website Tools & Apps Social Media

Your Website Reflects your Adapts to devices mission Has social Stays icons updated Shares stories I like Wix, Weebly, Squarespace, Wordpress

Website Tips  Embed social feeds  Embed Flickr or YouTube www.juicer.io a

Your E-Newsletter Regular Short Text Schedule With Photos Clicks to Adapts to website or devices social Shares stories

Your Social Media Sharing TELLING regularly STORIES! Including Responding photos to comments My faves for non-profits are Facebook & Instagram

Tools & Apps Events Graphics Fundraising Videos

Free Stock Photos

Free Stock Photo sites • https://www.pexels.com • https://Burst.shopify.com • https://www.pixabay.com • https://stocksnap.io/ • https://unsplash.com/

Create your own branded graphics at Canva.com or PicMonkey.com Check out Facebook/FocusOnTheFamily

Canva

Important: Have one person responsible for photos/video/social sharing at your events. Must be social savvy.

Shoot a one-second burst of five photos that are turned into a silent video that plays forwards and then reverses over and over in a loop.

EventBrite for Events

Hootsuite for Social Media Management

Why use social donation tools? Impulse buying works – particularly with Millennials

Facebook has great fundraising tools for non-profits

Learn more at https://nonprofits.fb.com/

How do you find the time?

It is ALL about building processes to make it happen!

Research and create a list of nonprofit channels you love Google search: top nonprofit facebook pages 2016 etc.  Look at these pages regularly to get inspiration.

Research and create a list of sources that have good shareable content.

List the types of ongoing posts you want to make and how often you think you can pull these off reliably.

Create an editorial calendar for the year and plug in post types – you can create actual posts later.

Put a 1 – 3 hour Marketing Planning Meeting early each month of your calendar! • Look at your list of inspiration nonprofit channels • Write your posts for the next month • Identify content from other organizations to share, gather links, and write posts • Identify inspirational quotes, plan your photos, and design your graphics • Plan who you will profile, plan or request photos, and write profile text

Monthly Meeting Agenda • Look at what worked last month • Look at inspiration pages • Social Media this month: o Volunteer to spotlight: o Client story: o Content to share: o Happenings to share: • E-Newsletter story list • Website review – what needs updating?

Put a 1-hour Weekly marketing meeting on your calendar • Review and finalize your posts • Adapt depending on what is going on that is exciting or newsworthy • Schedule your posts for the following week

Daily • Take a few minutes to review and respond to posts at least twice per day.

Questions? What have you found successful?

Thank you! Please connect with me! www.RedSageOnline.com linkedin.com/in/ellendidie facebook.com/redsage twitter.com/ellendidier r twitter.com/RedSageAL