Albert Leung, Kaitao Wu, Hengjia Zhang, Richard Chen
Elevator Pitch For social media managers who are dissatisfied with the inconvenience of updating their followers across many platforms, Our product is a social media posting web application, That provides a fast and simple way of posting to the most popular social media platforms Unlike individual posting feature of Social Media Hub, our product lets you select between 4 major platforms and post to all of them at once whenever you would like .
MVP #2 Walkthrough
User Testing Chart Summary Feature Importance Satisfaction Simple Interface 4.0 4.2 Quick Posting 4.5 4.4 Scheduled Posting 5.0 4.9 Overall Rating 4.5 4.5
User Testing Comments “I could really see us using this to post announcements” - Incoming KSA VP “optimize views on my social media posts by uploading content at certain times of the day when site traffic is high” - Yelp Elite ‘16 ‘17 ‘18 “simple, yet clean web page design” - MBEF President
Hypothesis Hypothesis: Our app is simple and non-invasive and our users would prefer to update their followers with this one-stop app. Based on the Data:
Lessons Learned 1. Creating a specific persona is very important Example: Narrowing the idea from AppletPro to OnePost. 2. Feedback is priceless Example: Some of our most exciting features like scheduled posting were inspired by our users.
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