Digital Orchestration Episerver Is More Than a Content and - PowerPoint PPT Presentation

Digital Orchestration Episerver Is More Than a Content and E-Commerce System

Hi! I’m Casper Rasmussen [ ˈʁɑ smusn]

Partnership Overview Premium Partner , globally certified by Episerver Leading 16+ year relationship between organizations technology 250+ project launches partnership 100+ Episerver developers 3 EMVPs , recognized by Episerver Awarded by “ Episerver Partner of the Year” in 2012 & 2016 Valtech and Episerver go way back! Expertise in Content + Commerce for B2B & B2C companies Example Mutual Clients

Agenda 1. Let’s build a business case Claim the benefits of digital scalability 2. A short history lesson Let’s talk about Episerver is more than a content and commerce system. digital scalability 3. How we put this to life with Episerver What does Episerver bring and let’s see how it can look Episerver

Digital scalability is everyone’s ultimate goal Cost Business benefits – Lower the tot otal cost of ow owner ersh ship ip and operational costs over time due to stable complexity – Better ret eturn on invest stmen ent over time – Promotes busin ines ess s contin tinuity ity – no Cost st savings ings unnecessary change management over time – More customer mer centr tric ic – Happy business, happy IT Yea ear Episerver

Our business objective Our investment in digital capabilities has to improve all our digitally enabled customers touchpoints Episerver

How to meetthis objective? To promote scalability of our investments in digital capabilities, we should centralize the orchestration of customer touchpoints through a connected suite of marketing systems. Episerver

It is an understatement to say that Episerver is a Content Management System. Episerver has truly pivoted. Connecting a breath of important omni-channel experience capabilities, to a web and headless delivery mechanism, makes Episerver more about Digital Experience Management. Episerver

Ascend Digital Management ≠ Next-Gen Experience Website [Your our next web b proj ojec ect t does es not ot use all the power ers s of digital ital exper erienc ience e managem agement] t]

Ascend Digital = 360° Customer Experience Centricity Management [Digital ital exper erie ience e managem agemen ent orches hestr trates es a 360 degree e custome omer centr tric ic exper erience ience]

Orchestration of omni-channel digital experiences is a true customer centric approach. It creates seamless and consistent experiences, ensuring our visitors are heard, recognized and met during any interaction with one of the many touchpoints we offer. Episerver

Wait. How did Episerver get there? Episerver

Path to Experience Management - A Short History Lesson Episerver

Episerver Entered the Market via Nonstop Learning Historical components created experiences across various touch points – e.g. social, e-mail and web. These touch points were sporadic and disconnected, hence not delivering content experiences meeting and greeting the individual. Episerver CMO Episerver Mail Episerver Social Reach Episerver CMS Episerver Commerce Episerver Episerver Find

Episerver

Wait again. How can that look for us? Episerver

Product Information Content Recommendations Identity Server Behavioral Data Platform Customer Data Platform Headless Delivery Customer Relationship E-Commerce Content Management Search Engine No one sets such thing Digital Asset Management up without breaking a sweat. A/B Testing Marketing Automation Product Recommendations Episerver

Product Information Content Recommendations Identity Server Behavioral Data Platform Customer Data Platform Headless Delivery Customer Relationship E-Commerce Content Management Search Engine Episerver helps. Digital Asset Management But it is not everything. A/B Testing Marketing Automation Product Recommendations Episerver

Virtual world Network of Visitor Data Customer Episerver Profile, Past, Data Behavior CRM Insight and Preferences Platform Identity Authentication Server Our world

Virtual world Network of Marketing Intelligence Expe peri rience Driven ven Comm mmerc erce Episerver Episerver Audience A/B Testing Insight CMS Content Segment. ECommerce Management Rules, Optimization & Learning Product Recomm. Content Recomm. Recomm. Content Marketing Strategies Segment. Automation Episerver Perform & Advance Native & Headless Delivery Our world

Presents A Connected Brand Experience

Presents A Digital Sales Tool

Presents Presents – Episerver as .. A Digital Sales Tool A 360° Digital Concept

Session Take-aways I know it’s hard to stay focused! Here’s a summary of key take -aways from my session Key Takeaways – Episerver Digital Experience Cloud is more than an investment in your next-gen website – Think omni-channel when you do technical design – especially when you’re beyond the built -in offerings. – Crawl before you walk, walk before you run Episerver

Questions? Find my presentation on fellow.aagaardrasmussen.dk Episerver

tha hank nk you ou_ Casp sper er Rasmu muss ssen en Valtech Solutions, Inc., New York City casper.rasmussen@valtech.com Remember to check out my blog at http://fellow.aagaardrasmussen.dk Episerver