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Content Everywhere Content Everywhere www.erg.com Or, navigating digital communications without losing your mind or blowing your budget 02 MY SUPERPOWER Content Everywhere My hands were shown on Stopping cocktail party www.erg.com JOE

Content Everywhere Content Everywhere www.erg.com Or, navigating digital communications without losing your mind or blowing your budget
02 MY SUPERPOWER Content Everywhere My hands were shown on Stopping cocktail party www.erg.com JOE MILLER television holding then-Senator conversation dead in their Director of Digital Obama’s birth certificate. tracks by mentioning my PhD Strategy, ERG in philosophy. CLAIM TO FAME 01
Content Everywhere www.erg.com
02 REPORTS 01 USER GUIDES/MANUALS Content Everywhere TRADITIONAL PRODUCTS www.erg.com 03 CASE STUDIES 04 FACT SHEETS
Content Everywhere www.erg.com
Content Everywhere O. R. E. Z. www.erg.com
33% 14% Zero Downloads <250 Downloads Not one single That’s about once person. Ever. per CBO employee. Content Everywhere www.erg.com That’s <1% of There are 19,000 World Bank economists in the U.S. <100 Downloads >250 Downloads employees. 40% 13%
Content Everywhere #01 THEORY www.erg.com
MICROSOFT WORD MAKES ME SAD Content Everywhere
Content Everywhere www.erg.com
/ / Metaphors shape our thinking Where will this new Content Everywhere www.erg.com content live ? How will users navigate to it?
Content Everywhere www.erg.com PRINT IS ON PAPER. DIGITAL IS ON A SCREEN.
TEX. CLE. CY. T. PRODUCING REPRESENTING READING Content Everywhere AUTHORING STORING DISTRIBUTING
SCR. MA. NU. IPT. PRODUCING REPRESENTING READING Content Everywhere AUTHORING STORING DISTRIBUTING
TEN. GU. BE. RG. Printing Press PRODUCING REPRESENTING READING Content Everywhere AUTHORING STORING DISTRIBUTING Manuscript
WEB. DIG. AL. IT. CMS Screens Anything PRODUCING REPRESENTING READING Content Everywhere AUTHORING STORING DISTRIBUTING Word Processor Database Internet
Content Everywhere www.erg.com THE WEB IS THE FIRST MEDIUM TO MAKE IT POSSIBLE TO SEPARATE CONTENT FROM PRESENTATION.
RELATIONAL DATABASE www.erg.com
Content Everywhere www.erg.com
Content Everywhere #02 PRACTICE www.erg.com
NEW PROCESS www.erg.com
Content Everywhere small start to it’s okay www.erg.com
Content Everywhere WYSIWYG
FORMATTING CAN Content Everywhere www.erg.com SHOW MEANING But they’re not equivalent / /
Content Everywhere CONTENT TYPES www.erg.com
Content Everywhere www.erg.com
DISCLAIMER. I am neither employed by Content Everywhere www.erg.com GatherContent nor do I receive any compensation or commission for promoting it.
Content Everywhere GatherContent API
www.erg.com
Presentation OPE. N. STA. CK. www.erg.com
SI. NGL. E. www.erg.com CA. RD.
Content Everywhere EMB. EDD. ACK. ED. ST. www.erg.com
Content Everywhere UGH www.erg.com
What if I told you that you could build card stacks directly in Drupal ? Content Everywhere www.erg.com
Alexa, what is bycatch?
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Content Everywhere FOLD www.erg.com
The path to reusable, multi- Content Everywhere www.erg.com channel content does not run through Microsoft Word .
Content Everywhere www.erg.com
QUESTIONS? Content Everywhere JOE MILLER Director of Digital Strategy ERG @jjosephmiller joe.miller@erg.com

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