Digital Communication Strategies SAM Leadership Summit Summer 2017 By Rob Watson, Superintendent, Bozeman Public Schools
Who is in the Room? Agenda and Goals Rob Watson, Superintendent, Goals: Bozeman Schools 1. The use of tech for effective digital communication with constituents Up/Downs 2. Efficiency with variety of platforms for communication. Agenda: A. What is your digital communication strategy? B. Best/Worst outcomes - digital communication C. Examples of how we leveraged digital communication to pass $125M Bond
Communication and Curation - Both Important Educational public relations / Digital curation is the s election, communications is a planned, preservation, maintenance, collection systematic management function, and archiving of digital assets. designed to help improve the programs Digital curation establishes, and services of an educational maintains and adds value to organization. It relies on a repositories of digital data for comprehensive , two-way communication present and future use . This is often process involving both internal and accomplished by archivists, external publics with the goal of librarians, scientists, historians, and stimulating better understanding of the scholars. (And Educators :-) role, objectives, accomplishments, and needs of the organization.
Worst Outcome... Given your constituents… What is the WORST possible outcome of ineffective digital communication? ● Take 2 minutes to record your thoughts ● Pair/Share with your neighbor
Facebook post… what do you think? ● Does your district / school / organization have a communication plan? ● Does your district / school / organization have a social media policy for employees?
Best Possible Outcome... Given your constituents… What is the BEST possible outcome of effective digital communication? ● Take 2 minutes to record your thoughts ● Pair/Share with your neighbor
A Communication Plan for the Digital Age 1. Know your mission (purpose) and your audience 2. Use the right channels to reach them… a. District and school websites b. Mobile app c. Notifications and alerts d. Email e. Social media f. Blog g. Video 3. Use teamwork and technology to gather right content From Jay Cooper, Steps to creating a school communications plan, 2016
Things to consider... Plan should address both INTERNAL and EXTERNAL audiences… District Policy should address employee use of SOCIAL MEDIA Don’t forget about federal requirements (FERPA) for student confidentiality with social media. What does State Law say about public employees and political activity? Update often as audience, access and digital tools change frequently Be responsive to all audiences… (mobile devices?)
$125M? Will the community support that? 1. Mission and Purpose 2. Audience and Timeline 3. Using the right digital channels to meet purpose and Audience a. District and school websites b. Mobile applications c. Email d. Social media e. Blog (newsletters, newspaper) f. Video 4. Use teamwork and Technology to gather and deliver right content.
Examples… for BSD7 Campaign Google Sites Social Media (Facebook, Twitter) Traditional Methods (public meetings, newspaper, mailers) Non-traditional Methods (yard signs, TV ads, phonebank) Others?
Questions? Rob Watson, Superintendent Bozeman Public Schools robert.watson@bsd7.org Twitter: watsonmontana Where to find Info from Presentation: https://goo.gl/gEULt9
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