DIGITAL BUSINESS SUPPORT SERVICES
The delivery team … The wider GetSet growth support service launched nationally in 2013. It’ s aimed at small businesses who have the opportunity and ambition to grow, but who need some focused, quality support and/or investment readiness to enable them to access finance, to unlock and achieve their overall potential. It’s one of a number of services provided by YTKO Group who have a 30 year track record in supporting commercial enterprise, from start-up through to scale-up Thanks to our funders and partners we have now helped over 200 registered Plymouth businesses / sole traders access our support through the Growth Support Programme.
Growing pains … Blood, sweat and tears!
Growth planning framework Clarify Vision Set Goals Key Issues /Barriers Determine growth model SWOT Analysis Align all aspects of the business Core Competencies - Products/services Growth Opportunities - Market strategy Competitive Advantage - Financials - Management & People - Operations Create Growth Plan
How does it work? 1. 1:1 diagnostic: high quality, high impact, bespoke advice – tailored, practical and hands-on 2. Training modules – e.g. Digital Marketing 3. Peer networking and events 4. Confidence, capacity, capability – a growth mindset 5. Bottom line results, growth, jobs Up to 12 hours of funded support
What do our clients’ say? YOY turnover had been stagnating and the team were also in need of a kickstart and some outside impetus. Recent restructuring internally had also felt like a turning point and there was a real desire for some new ideas. Talking about how GetSet has helped her to address some of these growth challenges, owner Debbie said: “Very well – it has been brilliant. It has been great to have a sounding board and constructive ideas on how to move forward. It gave focus to the task and helped me avoid excuses / prioritise. The free support also provided an objective pair of eyes and a fresh perspective.” Atlantic Languages, Plymouth
www.hotswdigitalskills.com @hotswskills&careers
BACKGROUND THE 'WHY, WHAT AND WHEN' OF LOCAL DIGITAL SKILLS PARTNERSHIPS The UK Digital National Digital Local Digital Skills Strategy Skills Partnership Partnership March 2017 2018 June 2018 Set's out the Government's Brings together public, Heart of South West Digital ambition to create a world- private and charity sector to Skills Partnership launched. leading digital economy increase digital capability of 2nd in the country! that works for everyone. individuals and Brings together 30 partners organisations from Education, Public, Charity and Private Sector
OUR VISION Coordinate and deliver a digital strategy that inspires and enables digital skills excellence • For everyone; young, older, those entering work, looking to retrain or develop further • Driving desire and demand to upskill • Setting direction through data & evidence • Signposting and facillating collaboration • Accessing opportunities for investment • Developing digital skills programs in line with business needs
THE DIGITAL SKILLS PROBLEM • Source: Lloyds Bank UK Business and Charity Digital Index 2018 MASTERING THE ART OF SELLING PRESENTATION
AS AN ECONOMY £85 BILLION £24,000 SME's with low digital 41% of sole traders fall within capability could unlock up to the low digital capability an additional £84.5 billion bracket. If these sole traders turnover if they were to develop were to develop their digital digital capability skills this would be worth £24,000 extra turnover a year • Source: Lloyds Bank UK Business and Charity Digital Index 2018
ON AN INDIVIDUAL LEVEL 90% 29% of new jobs require digital Jobs that do not require digital skills. With 72 % of employers skills pay, on average 29% less saying they are unwilling to than roles that do interview candidates who do not have basic IT skills • Source: Burning Glass ' No Longer Optional'
OUR ACTION PLAN Recommendations scored for Impact and Feasibility Action Plan with 25 priority areas that enable us to have a clear operational plan. Organised by 6 themes:- Digital Careers: Young People Digital Careers: Entry and Retraining Creating Industry Relevant Digital Skills Developing, Retaining and Attracting a Digital Skills Workforce Advocating the value of Digital Skills Creating a Heart of South West Digital Hotbed
HAVE YOU GOT AN APPETITE FOR DIGITAL SKILLS NEWS, FUNDING AND LEARNING? LLOYDS DIGITAL KNOWHOW WORKSHOPS: EXETER, FROME, TAUNTON, PLYMOUTH SSFW £2.5 TRAINING FUND FOR DIGITAL & CONSTRUCTION BUSINESSES BUZZ START ACADEMY: EXETER & PLYMOUTH DIGITAL TRENDS: GROWTH HUB 1/2 DAY IN PLYMOUTH & BRIDGWATER DIGITAL SKILLS INNOVATION FUND Find out more > bit.ly/HoSW-DSP-News
HEART OF THE SOUTH WEST DIGITAL SKILLS PARTNERSHIP PROJECT SUPPORTING CURRENTLY UNDER-REPRESENTED GROUPS IN THE DIGITAL SECTOR TO EMBARK ON OR PROGRESS WITHIN DIGITAL CAREERS.
PARTICIPANT ELIGIBILITY Female living in Somerset, Devon, Torbay or Plymouth • in work who would benefit from digital upskilling • wishing to retrain into a digital career • not currently in work but looking to re-engage with the digital skills labour market A resident (male or female) in a ward which falls into the bottom 20% most deprived wards within the HotSW LEP area
ESSENTIAL DIGITAL UPSKILLING Digital Mobilisation Bursaries • Working in partnership with Learn Devon and Somerset Skills and Learning offering: ⚬ childcare and travel bursaries ⚬ organising learning to take place in more accessible locations ITQ for Jobseekers Location: Locations across Devon | Course Duration: 12 days Who is it aimed at: Jobseekers interested in improving their IT Skills Level 1 modules: Word, Excel, and Using the Internet Level 2 modules: Improving productivity using ICT, PowerPoint, and IT Security for Users Computer for You Location: Locations across Somerset | Course Duration: 12 days Who is it aimed at: Anyone interested in improving their IT Skills Email and Internet basics
INTERMEDIATE DIGITAL UPSKILLING Love Digital 2.0 Location: Minehead/ Torquay/ Plymouth/ Yeovil/ Barnstaple Course Duration: 5 days Who is it aimed at: Women in Business CompTIA A+ 1001 - 1002 Location: Plymouth/ On-line Platform | Course Duration: 10 days Who is it aimed at: People interested in establishing a career in IT Digital Mobilisation Bursaries Partnership with 7 local FE Colleges, covering the costs of equipment, course fees, childcare, travel and attendance at events/ conferences.
ADVANCED DIGITAL UPSKILLING Pro Digital 1.0 Location: TBC | Course Duration: TBC Who is it aimed at: People with a pre-existing medium to advanced digital skill competency CompTIA Security+ Location: Plymouth/ On-line Platform | Course Duration: 5 days Who is it aimed at: People who are interested in advancing their career in IT security CompTIA Network+ Location: Plymouth/ On-line Platform | Course Duration: 5 days Who is it aimed at: People who are interested in advancing their career in IT infrastructure
HOW TO APPLY Complete an expression of interest form online at: bit.ly/Digital_Momentum_Register_my_Interest FIND OUT MORE Check out our website at: bit.ly/Digital_Momentum CONTACT Phone: 07784 043325 Email: claire.prendergast@heartofswlep.co.uk
Digital Trade Advice Nigel Barker nigel.barker@businesswest.co.uk
Potential to Export Research shows: • Many businesses have the potential to export but don’t • The businesses who “accidently” export could significantly increase their exports with the right support and encouragement • Businesses that sell their products online may already be exporting but don’t realise it 24
Trade Support - ITAs A local International Trade Adviser can give you 1-2-1 support for your business to: • Access the right international contacts or partners through the British embassy and trade offices across the world: 1200 staff in 109 countires. • Find the best way to do business and access a suitable route to market • Increase profits through effective overseas promotion • Digital Trade Advisers offer specialist support and advice – Emarketplaces – Localisation – Digital Marketing and Advertising – Social Media – Websites 25
Export Support Find a buyer: • Create your international business listing where buyers can view your profile and contact you Find the right marketplace: • Helps you find the best online marketplace to sell your products with preferential deals • Search for “Selling Online Overseas – DIT” Find an export opportunity: • Search thousands of opportunities listed by real buyers all over the world Guides to exporting: • Country information and guides 26
Skills Support for the Workforce/Redundancy Kirsty Mottram – HotSW Partnership Co-ordinator Delivered by Co-financed by
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