Devon Association of Tourist Attractions Visit South Devon AGM – 28.11.18 Anne Blackham
Who are we? What do we do?
Devon Association of Tourist Attractions - DATA Represent over 40 of Devon’s Top Attractions A not for profit organisation Quality standards - Members are annually inspected to meet rigorous criteria and quality standards. Ensuring visitors experience quality in terms of venue, facilities, content, service and value for money DATA members continue to work together to raise and maintain the standard of Devon’s tourist attractions
The primary aims of the Association To raise awareness of DATA’s profile and its work The mutual promotion and marketing of its members The joint production and distribution of a members’ brochure and website To act as a unified voice within the tourism industry To utilise its joint purchasing power with suppliers to mutual benefit of members
What type of attractions are members? Adrenaline-packed adventures Award winning theme parks Animals and nature Heritage, houses and gardens Steam railways, boats and trams
Where are the attractions?
We work on all markets Local family market Family holidays Over 50’s Education Groups market – UK and overseas
DATA Guide 2018 1.1 million copies Distributed in over 3,250 outlets The largest distributed tourism guide in the South West An online version is also available
NEW WEBSITE – Launched July 2018 Fully responsive Bespoke design Changeable themes for seasonal freshness Easy user friendly experience Attractions and events
Full Seasonal Campaigns Christmas (Santa) October February Half Term Half Term (Halloween) Plus smaller social media campaigns Summer Easter May Half Term
Devon in December Working with the support of Visit Devon, the ATPs and Devon accommodation providers August launch – out of region Devon in December – local campaign started November
Special Campaigns and Events for 2018 Clean up the County Devon Day – 4 th June Devon County Show Locals Weekend
SWCP – October Walk Challenge #TeamDevonSWCP18 Walking for Devon – the 240 mile stretch of the Devon coast path
Service Station Road Shows 500,000 footfall per month July/August – Taunton Deane
Raising Devon’s profile
JOINT EVENTS
Partnership working Visit Devon Area Tourism Partnerships Devon Life Stagecoach Flybe Devon Farm Holidays Devon Air Ambulance/RNLI Devon Waste Management Accommodation providers – FAM/Journalist visits & campaigns
Journalist and FAM Visits Several Editor visits – resulting in some excellent focussed articles on Devon Several FAM visits – resulting in new itineraries being included in 2018-2019 brochures Several journalist visits – resulting in regional and national coverage Blogger visits- UK and overseas - resulting in good reach and exposure
Raising Devon’s profile. British Coach Tourism Awards 2018 – Finalist in 2 categories Group Leisure Awards 2018 Finalist – Devon, Best UK Destination Exhibiting at 4 UK Travel Trade Shows
LET’S WORK TOGETHER! Stock our 2019 • Stock the most popular and useful tourism guide in the South West, with free road map and beach guide Brochure DATA Social Media • Let’s mutually support, increase engagement and reach – WIN a Golden Ticket and Free Ticket Friday channels • Use our events page link for promoting county wide DATA Events link events • Joint • Join our Devon wide campaigns and mascot events Campaigns/Events Host a journalist or • Host a journalist, blogger or familiarisation visit FAM visit
Any questions? Get in touch Anne Blackham info@devonstopattractions.co.uk
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