OLYMPIA - WINTER GARDENS OPENING EASTER 2014
Promoters: International Special Attractions Specialists in large scale attractions and arena size touring shows UK co-producer – Jon Conway 30 years+ experience UK and Worldwide, brought shows to all Blackpool’s venues Funding: £3m private investment over a 3 year licence with the venue With the support of Crown Entertainment Centres Ltd (operators of Winter Gardens) and Blackpool Council
Combines the traditional art of Chinese lantern making with the latest in lighting technology A walk through attraction including hundreds of huge, incredible structures covering 1,000s of square feet Immersive, interactive … indoors! Something new for Blackpool, compliments existing attractions and the venue’s calendar Family friendly yet appeals to all ages
From original design concept skilled craftsmen sketch out a 2D plan then construct the 3D ‘skeleton’ from steel. Cabling and LED lights are added before the silk covering is glued in place. When illuminated the final exhibit is a stunning work of art!
SIX MAGICAL ZONES … � The Mysteries of China � The Blackpool Experience � The Planetarium � Land Of The Giants � The Deep � Wonders of The World
The ILLUMINASIA switch on every hour followed by a stunning laser light show. Dwell time: 1hr 15mins / 1 hr 30 Opportunities for groups and in particular schools. Working with local teachers on ‘touching points’ between the attraction and the curriculum.
ADMISSION … Adults £12.95pp Child (3-14yrs) £9.95pp Child (under 3) FREE Group of 4 £40.00 Group rates for 10+, on-line discounts, packages with Winter Gardens events Locals offer with Gazette, closed user group offers, packages with Winter Gardens shows and events, bolt-on to Resort Pass, discounted tickets from T.I.C. … invitations to local businesses, hoteliers and tourism partners
MARKETING … Digital campaign underway via website, ads and social media Outdoor media from pre-Easter Full roll-out of print after Easter when photography is available PR and media activity
Another world class attraction for Blackpool Generating new visitors and extending stays in resort Compliments and adds to the Winter Gardens calendar Opens Easter 2014 … we look forward to seeing you Thank You
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