The complete in-destination experiences platform Claudio Bellinzona COO & Co-Founder
What do travellers really want?
What do travellers really want? To be a “Local Tourist”
Local tourist Easy of discovery across top attractions & hidden gems
Local tourist Personalised recommendations
Local tourist Seamless booking experience
Tours & Activities Industry Less than 20% Growing faster 3rd US $135B avg online share than total travel market largest travel segment sector Source: Phocuswright’s Global Travel Activities 2014 -2020: Tours & Activities Come of Age
Why Musement?
Our vision Local wherever you are. Musement helps people discover and enjoy experiences which are relevant for them and that they would not have the time to discover and/or the chance to access, wherever they are.
Company overview 25k 110+ 1.1k 70 70% Activities available Staff members Cities covered Countries covered E-tickets Coverage numbers refer to transaction business only
Our team 110+ people coming from 16 different countries and with startup + online travel experience Fabio Alessandro Paolo Claudio CTO CEO VP of Offer COO Worked at Fastweb, ClassicaTV, Founded a publishing house, sold it to Bain, then Fastweb startup, CEO Head of analytics at Shiny, Chief Data managed ecommerce for LaScala. LT Media. Head of content at Fastweb Of VOD operator, 35M € , 70 people Officer at iProspect (Aegis Media) Promoted art exhibitions globally and DeAgostini Luis Nishank Letizia Adrien CMO Triposo CEO, CBO Country Manager SP Online Partnership Lucia Lidia Andrei Andrea Product Manager Head of Paid Media Head of SEO Trade Marketing
Great technology stack We have built a state-of-the-art infrastructure platform that is significantly faster and better than our competitors.
Products categories available Largest range of segments available on the market Sport events Golf holidays Bike tours Museums & exhibitions Water activities Hiking Helicopter & balloon Cruises & boat tours Food & winery tours Bus tours Attractions & monuments Adrenaline rush Marathons Day trips & excursions Musicals City tours
Product differentiation Stand-alone tickets Special events Not necessarily bundled Across different segments with a tour, also with same- such as marathons, football day availability games, Formula 1,… Better conversion Recurring or unique Skip-the-line experience Strong reasons to travel Musement Products E-Tickets Made by local experts Connected to access control employed by Musement systems: access attractions around specific themes with your smartphone High marginality, up to >50% Purchase near an attraction >150 activities available Agreements w/ intl. attractions
Recommendation engine Generate more revenues with personalization and dynamic pricing Real-time product bundling Targeted recommendation system based on user interests and behaviour Dynamic pricing Machine learning pricing system based on real time availability and user profile Smart travel content Power personalized itineraries, destination content and local experiences suggestion based on target audience
Inventory growth Leaders in Southern Europe with strong supply growth in other regions
API integration hub Musement has more API integrations than anyone else. Period. Musement's inventory growth >50 APIs integrated 250000 230.000 1 new API live every 3 weeks 200000 70% of E-tickets - 90% expected by 2018 150.000 150000 Ability to deliver QR code, barcode and vouchers instantly. 100.000 100000 45.000 50000 35.000 28.000 25.000 5.000 2.000 1.000 950 300 0 2014 2015 2016 2017 2018 2019 Curated products online Accessible inventory B2B
Musement for business The combination of 3 powerful elements: MONETIZATION INTELLIGENCE CONTENT ● Tours & activities portfolio ● Scores, tags ● Destination content ● Ticketing ● Smart recommendation engine ● Multilanguage ● Integration suite: API, white- ● Similarity algorithms ● Audio, video, VR ● Recommandations ● Offline mode label, widgets... ● ... ● ....
Musement for business Our business solutions available for you to integrate tours, activities and content on your platform: API WHITE-LABEL I-FRAME WIDGET CONTENT
Musement for business Our business solutions available for you to integrate tours, activities and content on your platform: ENGAGEMENT REVENUES CONVERSION Display smart content and targeted data Empower your platform with innovative Enable travel activities booking to about destinations to increase your features based on high-end technology monetize your traffic and generate conversion-rate and machine learning to inspire additional revenues with our seamless your users and engage with them integration suite
Ready to use technology Integrate our smart recommendation engines to engage with your audience Custom day plans Local score & highlights City walks Day plans already prepared with Key insights and information about a Creates walks paths from a specific activities, food, sightseeing & more location and surroundings location based on available time
Storefront ticketing Sell tickets from your platform with no tech effort Order Box Single Event Seamless booking experience on partners’ platform Instant set-up: build your own storefront in less than 10min Customise it to fit your business needs: - Single or multi-event Dedicated Multi-event - Filtering parameters to display specific product categories landing page - Access to live reporting dashboard Barcolana 2017 Fiera del tartufo Fondo Ambiente Vinum Alba
Google Trips A travel app by Google to plan and organize trips in just minutes. Google Trips uses Musement to inspire their users on local activities and provide a seamless booking experience. Dedicated discounts have been created for Google Trips users who are then redirected to Musement product pages.
Hotels.com partnership* Triposo to power its in-app travel guide
Hostelworld The leading global hostel booking platform with 33,000 properties listed across >170 countries Full white-label with links from pre-trip emails to inspire their users on things-to-do in destination. Dedicated landing pages with selected activities matching with their users’ profile.
Best Western It operates about 4,200 hotels and motels around the world. Integration of Musement tours & activities within Best Western Messenger chatbot. Full API integration to provide a seamless experience to their guest inspiring them about local activities.
Travelport The largest GDS worldwide enabling travel providers, travel agencies, corporations to search, share, buy and sell travel. Travelport uses Musement API to enable their thousands of travel partners using their system to buy travel activities.
Trenitalia The main train operator in Italy. It offers national rail transport in Italy and international connections. Trenitalia inspires its travellers with Musement via integration of a white- label on their site + marketing integrations within all pre-departures emails as well as banners on on- board screens.
Thank you!
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