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DEVICES GIVE US CONTEXT WHEN WE SEARCH - PowerPoint PPT Presentation

Aug 29, 2022 •216 likes •453 views

DEVICES GIVE US CONTEXT WHEN WE SEARCH Our$%me$online$is$spread$between$$ 4$primary$media$devices$$ Avg.$%me$spent$$ per$interac%on$ 43 $ $ Minutes $ 37$ Minutes $ 27$ Television $ Minutes $ 16$ PC/Laptop $ Minutes $ Tablet $ Smartphone $

  2. DEVICES GIVE US CONTEXT WHEN WE SEARCH

  3. Our$%me$online$is$spread$between$$ 4$primary$media$devices$$ Avg.$%me$spent$$ per$interac%on$ 43 $ $ Minutes $ 37$ Minutes $ 27$ Television $ Minutes $ 16$ PC/Laptop $ Minutes $ Tablet $ Smartphone $ Base:9All9Interac=ons9(8591).99Q.9How9long9did9you9do9this9ac=vity? $ 9 $

  4. Context'drives'device'choice' ' Today&consumers&own&mul0ple&devices&and&move&seamlessly&& between&them&throughout&the&day& ' The&device&we&choose&to&use&& at&a&par0cular&0me&is&o8en&& driven&by&our& context:'' Our& loca3on'' The&amount&& of& 3me' we&& Our& a5tude' and& The& goal' we&want&& have&or&need& ' state&of&mind& ' to&accomplish& ' 11 '

  5. The size of the screen doesn’ t matter Hourly Distribution of Searches by Platform (doesn’t reflect absolute traffic volume) browsing in the bedroom? tv news dinner lunch break morning commute 12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM Tablet Mobile Desktop

  6. The Google ecosystem Google+ Google Gmail YouTube YouTube YouTube YouTube Search Homepage Search Watch Page Brand Channels Google Mobile Mobile Wallet Search Display +1 Google DoubleClick Chrome Google Display Button O ff ers Network 3 3 Google Con fi dential and Proprietary Google Con fi dential and Proprietary

  7. Paid Listings Paid Organic Listings Listings

  8. How do you get to the top of the paid listings? Paid Listings Paid Organic Listings Listings

  9. Ad Sitelinks Help customers navigate to your site faster, driving more volume at higher conversion rates Three line: 40% average CTR lift One line: 17% average CTR lift Mobile: 30% average CTR lift 15 15 Google Con fi dential and Proprietary Google Con fi dential and Proprietary Source: Google Internal Data

  10. Location Bidding Increase bids to Optimize bids You may use push for volume based on location bid performance during geo adjustments to speci fi c di ff erences in increase bids for di ff erent areas promotion users close to physical store 6 6 Google Con fi dential and Proprietary Google Con fi dential and Proprietary

  11. Device Bidding You may use device bid adjustments to optimize ROI by device and customize bid level based on tra ffi c goals from di ff erent devices. 7 7 Google Con fi dential and Proprietary Google Con fi dential and Proprietary

  12. Time Bidding Optimize bids You may use time Increase bids based on hours bid adjustments to based on volume of operation optimize ROI by or competition by time of day or day times of day or day of the week of the week 8 8 Google Con fi dential and Proprietary Google Con fi dential and Proprietary

  14. Social recommendations on paid search ads drive more tra ffi c to your site 5-10% average search ad CTR uplift t from social annotations Source: Google Internal Data

  15. Remarketing possibilities on YouTube 1 Remarket to viewers of your YouTube Videos 2 Remarket to visitors of your YouTube Channel 3 Remarket to viewers of your Masthead 4 Remarket to visitors of your site 5 Negative Remarketing YouTube Confidential and Proprietary

  16. DIGITAL BRINGS INSIGHTS INTO CONSUMER BEHAVIOUR

  18. Social Insights

  19. Category Impact

  20. Category Impact

  21. Category Impact

  22. Category Impact

  23. Thank you

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