Departmental Success A Complimentary Webinar From - PowerPoint PPT Presentation

“Internal CIO Marketing For Future Departmental Success” A Complimentary Webinar From healthsystemCIO.com Your Line Will Be Silent Until Our Event Begins Thank You! Webex Support 1-866-223-3239 Event # 660 373 804

Housekeeping • Moderator – Anthony Guerra, editor-in-chief, healthsystemCIO.com • Ask A Question • We will be holding a Q&A session after the formal presentations. • You may submit your questions at any time by clicking on the QA panel located in the lower right corner of your screen, type in your questions in the text field and hit send. • Please keep the send to default as “All Panelists.” Webex Support 1-866-223-3239 Event # 660 373 804

Housekeeping • Download the Deck • Go to: http://healthsystemcio.com/presentation/internal-marketing-webinar.pdf (link will also be offered during our extended Q&A session) • Email me at aguerra@healthsystemCIO.com • View the Archive – You will receive an email notification when our archive recording of this event is ready. • Please note that separate registration is required. Webex Support 1-866-223-3239 Event # 660 373 804

Agenda • Ed Marx, SVP/CIO, Texas Health Resources (15 minutes) • Tom Bartiromo, SVP, CIO & CTO, Barnabas Health (15 minutes) • Q&A (20+ minutes) Webex Support 1-866-223-3239 Event # 660 373 804

In Internal CIO IO Marketing For Future Departmental l Success Edward Marx SVP/CIO Texas Health Resources Webex Support 1-866-223-3239 Event # 660 373 804

Con onsideratio ions • Culture • Purpose • Rebuilding Reputation • Sustaining Reputation • Branding • Measurement • Value • Measure of Success Webex Support 1-866-223-3239 Event # 660 373 804

Dir irections • University Hospitals • Situations • Rebuilding Reputation • Proactive Approach • Texas Health Resources • Branding • Signaling New Direction • Leveraged Approach Webex Support 1-866-223-3239 Event # 660 373 804

Aty typical Approaches Webex Support 1-866-223-3239 Event # 660 373 804

Co Contin inuous Co Connectio ions Webex Support 1-866-223-3239 Event # 660 373 804

Cu Customer Rela lationship ip Man anag agement Webex Support 1-866-223-3239 Event # 660 373 804

Le Leverage In Internal Mar arketin ing Department Webex Support 1-866-223-3239 Event # 660 373 804

Develop Product Man anagers Webex Support 1-866-223-3239 Event # 660 373 804

Co Contin inuously ly Co Contrib ibute Webex Support 1-866-223-3239 Event # 660 373 804

In Intentio ional Bran anding Webex Support 1-866-223-3239 Event # 660 373 804

Frie iend Public ic Rela latio ions Webex Support 1-866-223-3239 Event # 660 373 804

Be Be Visi isible le Webex Support 1-866-223-3239 Event # 660 373 804

Com omplete In Integratio ion Webex Support 1-866-223-3239 Event # 660 373 804

Synchronicit ity Webex Support 1-866-223-3239 Event # 660 373 804

Internal CIO Marketing For Future Departmental Success Thomas Bartiromo SVP/CIO/CTO Barnabas Health Webex Support 1-866-223-3239 Event # 660 373 804

Why Market? • Transparency • Expand knowledge and understanding • Better business partnering • Inform broadly • Improve engagement Webex Support 1-866-223-3239 Event # 660 373 804

Playing to Strengths… • Collaboration with marketing • A talent for crafting messages • Branding • Telling the story • Mediums for improved messaging Webex Support 1-866-223-3239 Event # 660 373 804

Feedback Will Vary • You take some risk when trying to inform… • Open for critique • Perceived bragging • How much did that cost? • Miss-understanding / Context • Wow… you do that? Webex Support 1-866-223-3239 Event # 660 373 804

Build on Other Key Initiatives • Pull through opportunities for funding • Transformative initiatives • Projects or programs that resonate Webex Support 1-866-223-3239 Event # 660 373 804

Leverage Existing Services • Marketing Department • Tie together and reinforce: • Newsletters • Portals • Email distributions • Gauge the organizations appetite • Annual (performance) report Webex Support 1-866-223-3239 Event # 660 373 804

Approach Used • Structure of Performance Report • Balance of reliable stats and vitals (Credibility is key) • Takes time to normalize… • Balance of visuals and narrative • Business emphasis… (Limit the Technical jargon) • Comments / support from recognized leadership and customers • Establishes a base to build on for the following reports Webex Support 1-866-223-3239 Event # 660 373 804

Traction and Influence • The IT teams learned more about IT Division (Side benefit) • Imitation is the best form of flattery • Marketing, nursing and other corporate / shared services Webex Support 1-866-223-3239 Event # 660 373 804

Thank You Webex Support 1-866-223-3239 Event # 660 373 804

Q&A Click on the QA panel located in the lower right corner of your screen, type in your questions in the text field and hit send. Please keep the send to default as “All Panelists.” Download Today’s Slide Deck @ http://healthsystemcio.com/presentation/internal-marketing-webinar.pdf Webex Support 1-866-223-3239 Event # 660 373 804

Thank You! • You will receive an email notification when our archive recording is ready. (Separate registration is required) • Questions/Comments – Anthony Guerra aguerra@healthsystemCIO.com Go to www.healthsystemCIO.com/webinars to view our upcoming schedule and see archived events. Webex Support 1-866-223-3239 Event # 660 373 804