Demographic Data of State Urban Population :- 58.15 Lakh (23 % of Total State Population ) No. of Urban Local Bodies :- 168 Types of ULB’s According to the Population > 10 Lakhs above 1 >1 Lakhs above < less than 10 Lakhs 8 >above 50,000 < less than 1 Lakhs 6 <Less than 50,000 153 Total No of ULB’s Municipal Corporation 13 PMAY Nagar Palika 44 Urban Nagar Panchayat 111 Chhattisgarh Total 168
IEC Action Plan for 2018-19 Target Justification of the activity (How do you think the activity S. No. Activity Objective Expected Outcome of the Activity Audience will lead to the expected outcomes Hoardings & Pamphlets for BLC in To Aware 1 EWS Category Acceptance of Public By Publishing Successful Stories ward wise Public Places in 168 ULB's the public Advertising on Public & Private Awareness in public about the By Publishing scheme details, Successful Stories ward wise, by 2 All categories Transport in State scheme and availing benefit cartoons showing importance of Pucca Houses EWS & LIG Awareness in public about the By giving presentation and showing some success stories and Distributing the pamphlets in Beneficiaries scheme and availing benefit distribution of the Pamphlets 3 industries and making the employess aware about the PMAY scheme. EWS Awareness in public about the To put name plate & scheme logo on Expected 40000 houses will be covered in this activity. Beneficiaries scheme and availing benefit 4 all houses getting completed under BLC vertical. To conduct street Plays in public Awareness in public about the Live activities will give more impact and the acceptance will be 5 All categories places. scheme and availing benefit increasing Documentation of existing projects Awareness in public about the To get motivation to the beneficiaries of different categories to 6 All categories and their success stories scheme and availing benefit increase acceptance Printing of booklets of PMAY Awareness in public about the 7 All categories Increase Scheme Access with Public (Including BLC Passbook) scheme and availing benefit Scheme Propaganda through local Awareness in public about the 8 All categories Increase Scheme Access with Public Artist scheme and availing benefit Propaganda through Social Media like Awareness in public about the 9 All categories Bringing awareness among the masses a FB, Twitter, WhatsApp scheme and availing benefit
Achievements against the IEC Action Plan for 2018-19 S. No. Activity Action Taken 1 Hoardings & Pamphlets for BLC in Public Places in 168 ULB's Successfully Completed 2 Advertising on Public & Private Transport in State Successfully Completed Under Implementation Distributing the pamphlets in industries and making the employess aware about the PMAY 3 scheme. Partially completed 4 To put name plate & scheme logo on all houses getting completed under BLC vertical. Under Implementation 5 To conduct street Plays in public places. Successfully Completed 6 Documentation of existing projects and their success stories 1st set of booklets Successfully Printed & Distributed 7 Printing of booklets of PMAY (Including BLC Passbook) Successfully Completed 8 Scheme Propaganda through local Artist Successfully Completed 9 Propaganda through Social Media like a FB, Twitter, WhatsApp Successfully Completed
Key Activities of IEC executed in Chhattisgarh State -1 Published state IEC Action plan for PMAY-HFA. Appointed Local Iconic personalities Published IEC Material like Published booklet of Success Published booklet of Leprosy as Brand Ambassador for PMAY :- poster, banner, leaflets and Stories of Beneficiaries under Community of Rajanandgaon Padmabhushan & Padmshree Mrs. handbill. BLC who are covered under BLC Teejan Bai (Pandwani Singer), Padmashree Mrs. Phoolbasan Bai Yadav(Social Activist), Mrs. Prachi Agrawal (Mrs. Asia International)
Key Activities of IEC executed in Chhattisgarh State -2 Saawdhan • Important Information to the Active usage of Social Media for beneficiaries regarding the BLC Developed and Published Developed and Published Booklet deep percolation of information vertical along with do’s and working Manual for CLTC of State Govt order’s and via platforms such as Facebook, don’t’s. Experts. circulars under PMAY. Twitter, Google Drive and WhatsApp.
Booklet of IEC Action Plan under PMAY- HFA
Booklet of Success Stories under PMAY-HFA
Best Practices Booklet about “Community affected by Leprosy” in Rajanandgaon
Manual for CLTC Experts
Induction workshop for the New CLTC Team. Induction of the new CLTC team by the SUDA officials and SLTC members. IEC initiative of introducing dress code for all SLTC and CLTC members.
Review meeting and 2 nd Workshop of CLTC Team Weekly review meeting along with the 2 nd Workshop of the new CLTC team in uniform.
Outdoor activity material for IEC under PMAY-HFA
Glimpses of Beneficiary Interaction with Hon. Prime Minister GOI Beneficiary Name:- Shrimati Savitri Bai, Raipur.
Distribution of Abadi Patta & DU’s Completion Certificate under PMAY-HFA
Glimpses of Social Media outreach
IEC/Awareness Activities under PMAY-HFA addressed by Mrs. Teejan Bai (in convergence with multiple departments)
Glimpses of Distribution of IEC Material for PMAY-HFA -1
Glimpses of Distribution of IEC Material for PMAY-HFA -2
Interaction with beneficiaries and Physical verification under PMAY-HFA
Glimpses of Secretary (MoHUA) Govt. of India Visit to Chhattisgarh to review progress under PMAY-HFA
Glimpses of Director -HFA (MoHUA) Govt. of India Visit to Chhattisgarh to review progress under PMAY-HFA
Glimpses of House Warming (Grah Pravesh) Function.
Path ahead under IEC-PMAY of Chhattisgarh Ready Reckoner Public events to information be addressed by booklet for BLC Drone State PMAY Success stories beneficiaries Photography of Ambassador for of the projects with basic the successfully bringing completed estimates, completed awareness under various quantity projects both about the verticals of requirement of under AHP and scheme and its PMAY in F.Y major materials BLC. verticals in 2018-19. and Schematic vernacular structural language. drawings.
List of Activities Planned under IEC-PMAY of Chhattisgarh Railway Station Regional LED Vehicle Projector PMAY Cinema Theatre Television Television Screening Screening/ Workshops Advertisements Advertisements Advertisements Nukkad Natak Nukkad Natak Auto-Rickshaw Cycle Rickshaw Hand-Bill Munaadi Pole Banner Wall Painting Hood Advertisement Distributions Advertisement Radio Street Radio Social Media Rallies Posters Advertisements Advertisements Advertisements
Glimpse of activities planned under IEC- PMAY of Chhattisgarh Railway Station Television LED Vehicle Screening Nukkad Cinema Theatre Advertisements Advertisements Natak
Glimpse of activities planned under IEC- PMAY of Chhattisgarh Auto-Rickshaw Hood Projector Screening/ Nukkad Cycle Rickshaw Advertisement Advertisement Natak
Glimpse of activities planned under IEC- PMAY of Chhattisgarh Hand-Bill Distributions Rallies Pole Banner
Glimpses of Completed Houses - BLC
Glimpses of AHP Vertical
Thank You
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