DB STATION&SERVICE AG COMPANY AND STRATEGIC ORIENTATION
I – DB STATION&SERVICE AG – FACTS, FIGURES AND DATA II – STRATEGIC DIRECTION – #GASTGEBER III – GROUP STRATEGY – GERMANY NEEDS A STRONG RAIL SYSTEM
OUR FACTS AND FIGURES DB STATION&SERVICE HAS 6,000 EMPLOYEES, GENERATING EUR 1.3 BILLION IN REVENUES 110 rail companies making stops at stations 2,700 lessees 6,000 employees (full-time) 1 million m² leased space DB Station& EUR 1.3 billion Service AG in revenues Some 5,400 stations 21 million passengers and visitors per day 700 passenger buildings 153 million stops at stations per year 3 DB Station&Service AG – #Gastgeber
OUR ROLE WITHIN THE DB GROUP DB STATION&SERVICE AG WITHIN THE GROUP – INFRASTRUCTURE MANAGEMENT WITH AN IMPACT ON THE END CUSTOMER INFRASTRUCTURE FREIGHT TRANSPORT DB STATION&SERVICE AG PASSENGER TRANSPORT AND LOGISTICS Stations and passenger buildings DB Cargo DB Long DB Distance Energy DB Schenker DB Stations DB Regio DB Arriva DB Track 4 DB Station&Service AG – #Gastgeber
OUR PRESENCE DB STATION&SERVICE AG HAS A NATIONWIDE PRESENCE – SEVEN REGIONS AND 46 STATION MANAGEMENT AREAS Head office Hamburg Strategic direction of the company Berlin Seven regions Leipzig Düsseldorf Partner management and operational management nationwide Frankfurt 46 station management areas Stuttgart On-site caretakers for 5,400 stations Munich 5 DB Station&Service AG – #Gastgeber
OUR STRATEGY ABOUT DB STATION&SERVICE AG With a total of 21 million passengers and visitors, we move 30 times as many people per day as all of Germany's airports combined We have 1 million m² of rental space, as much as 130 soccer fields We operate 5,400 stations, ten times the number of highway rest stops in Germany Our 6,000 employees would fill up 15 half-length ICE trains The total length of our platforms is 1,900 km , the distance between Berlin and Madrid 6 DB Station&Service AG – #Gastgeber 6
I – DB STATION&SERVICE AG – FACTS, FIGURES AND DATA II – STRATEGIC DIRECTION – #GASTGEBER III – GROUP STRATEGY – GERMANY NEEDS A STRONG RAIL SYSTEM
WE ARE EXPERIENCING A SEA CHANGE IN OUR MARKET ENVIRONMENT The new ERegG* imposes a Climate change is creating cap on station charges. New sources of revenue are new demands. Successful New forms of mobility becoming increasingly The market is growing. Over solutions must be are transforming travel environmentally important. 21 million passengers use chains. Sharing services are friendly . our stations each day. In the making journeys more future, this number will flexible and versatile. increase significantly . *German Railway Regulation Act 8 DB Station&Service AG – #Gastgeber 8
MOBILITY IS CHANGING – AND WE ARE HELPING TO SHAPE THAT CHANGE … thanks to smart solutions, which are aligned with the needs and capabilities of our customers. 9 DB Station&Service AG – #Gastgeber
WE ARE GERMANY'S BIGGEST HOST! – VISION: WE WILL DESIGN SPACES WHERE OUR CUSTOMERS ENJOY SPENDING TIME We need to focus on a new vision to prepare our business for this future: #GASTGEBER (#HOST) Our vision Our strategy Our business unit program GETTING WELCOMING FLEXIBLE ATTENTIVE THINGS DONE Why? What? …and work together to do everything we can to make every guest feel welcome at all times, wherever they are. How? … and contribute to achieving DB's overarching strategy – Germany needs Strong Rail: For the climate. For people. For the economy. For Europe. 10 DB Station&Service AG – #Gastgeber
WE ARE RELYING ON THREE STRATEGIC DIRECTIONS TO ENSURE WE ARE READY FOR THE FUTURE Stations in major Junction stations S-Bahn stations Feeder stations cities 4,052 18 921 426 Knotenbahnhöfe Basic quality + capacity Customer experience Development of station neighborhoods 11 DB Station&Service AG – #Gastgeber 11
BY IMPLEMENTING OUR STRATEGY, WE ARE CONTINUING TO DEVELOP OUR BUSINESS MODEL Stations in Junction major stations cities Developing a passenger building portfolio , focusing on the quality of our guests' time with us and a good mix of sectors Developing end-customer business thanks Stations to new analog and digital services Improving station neighborhoods thanks to mobility hubs and development in surrounding areas Feeder S-Bahn stations stations 12 DB Station&Service AG – #Gastgeber
THAT MEANS: IMPROVING BASIC QUALITY AND CAPACITY TO INCREASE OUR GUESTS’ WELL -BEING New cleaning concepts, more security staff and video technology to ensure cleanliness and safety More funds for maintenance Increased capacity thanks to better passenger management Intelligent system of reliable and consistent passenger information 13 DB Station&Service AG – #Gastgeber 13
THAT MEANS: IMPROVING THE CUSTOMER EXPERIENCE AND THE QUALITY OF OUR GUESTS' TIME WITH US SO THEY WANT TO STAY LONGER Esthetically pleasing surroundings thanks to modern design, lighting and waiting-area concepts Diverse consumption and service options with sustainable and innovative products Digital services for accessing products, and easier and faster access to information 14 DB Station&Service AG – #Gastgeber 14
THAT MEANS: DEVELOPING MOBILITY HUBS AND STATION NEIGHBORHOODS SO OUR GUESTS BENEFIT FROM ESTHETICALLY PLEASING SURROUNDINGS Better interconnected mobility by bundling together new mobility trends , e.g., new on-demand solutions, e-mobility and modern bicycle spaces Development of surrounding areas and real estate in partnership with federal states, cities and municipalities, e.g., BahnEntwicklungsGesellschaft NRW (BEG) 15 DB Station&Service AG – #Gastgeber 15
OUR STRATEGY CONTRIBUTES TO THE BUILDING BLOCKS OF DB'S OVERARCHING STRATEGY: GERMANY NEEDS STRONG RAIL MORE ROBUST MORE POWERFUL MORE PIONEERING Building block: Building block: Building block: BU Stable processes Smart services Station upgrade We will implement end-to-end We will expand the basic quality We will expand the capacity of responsibility for core processes of our stations and make them busy traffic infrastructures, and introduce comprehensive third-place-worthy. passenger buildings and performance management. underpasses. Building block: New forms of mobility We will turn our stations into multimodal mobility hubs. 16 DB Station&Service AG – #Gastgeber BU = Business unit-specific building block
DISCUSSIONS WITH THE GROUP INCLUDED A CLEAR PROMISE. WE WILL COME BACK STRONGER. Darstellung Schematic schematisch Management visualization Kick-start of upward 2019 2020 2025 Scaling up 2030 control, spiral testing EBIT LuFV III Customer LHH incl. municipal funds satisfaction (Digital) production Basic quality Rail stations of the future OPEX + capacity 17 DB Station&Service AG – #Gastgeber
WE NEED THE RIGHT FRAMEWORK TO ACHIEVE OUR STRATEGIC TARGETS – AT THE HEAD OFFICE, IN THE REGIONS AND IN STATION MANAGEMENT A CLEAR CUSTOMER FOCUS CLEAR TARGETS FOR CLEARLY DEFINED CLEAR PROCESSES GROWTH RESPONSIBILITY We need more growth – and We will create clearly defined We will use our new operational We will systematically gear our that's why we're developing new responsibilities – for faster processes as a guide for actions toward our customers – sources of revenues. decision-making, without silos. management control – customer- for increased quality and more centric and end to end. growth. 18 DB Station&Service AG – #Gastgeber
IN THE FUTURE WE WILL SYSTEMATICALLY GEAR OUR ACTIONS TOWARD OUR CUSTOMERS. Determining Developing Selling Planning Producing market/customer products production requirements 1. Business partners 3. Deciding on and 4. Selling mobility products and 6. Providing 10. Using mobility developing services 2. Customer needs production schemes sales standards platform and station 5. Selling non-mobility 7. Providing 11. Using non-mobility services products and services infrastructure schemes sales standards 8. Providing service schemes 12. Using production 9. Planning and managing schemes services 13. Using infrastructure schemes 14. Using service schemes 15. Planning and managing services 16. Providing services 19 DB Station&Service AG – #Gastgeber
WE INTRODUCED A CENTRAL PROGRAM APPROACH IN MARCH 2019 TO MANAGE DEVELOPMENTS UP TO THE RESTART All areas Production Product Stations of the future, Process excellence Organizational Digital production smart city, bike+ride, development end customer business, passenger information Product lines, Workforce Program to secure Station operations range, customer management earnings center 4.0 satisfaction management, capacity, neighborhood Capacity Sales management IT master plan and leasing 20 DB Station&Service AG – #Gastgeber
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