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Regional Managing Director : Phil Stone Email : stonep@arrivanw.co.uk T : 07850 497827 Area Managing Director Merseyside : Howard Farrall Email : farrallh@arrivanw.co.uk T : 07974 139322 February 2014 Our parent company: Deutsche


  1. Regional Managing Director : Phil Stone Email : stonep@arrivanw.co.uk T : 07850 497827 Area Managing Director – Merseyside : Howard Farrall Email : farrallh@arrivanw.co.uk T : 07974 139322 February 2014

  2. Our parent company: Deutsche Bahn • A leading worldwide provider of transport and logistics services • Founded in 1994 • Operates in more than 130 countries worldwide • Employs 300,000 people • Revenue of €40 billion • Arriva is responsible for the growth and development of all Deutsche Bahn’s regional passenger transport outside of Germany Deutsche Bahn’s mission statement To be a customer-orientated, likeable, resource-saving and economically successful company Deutsche Bahn’s vision To expand our leading market positions to become the world’s leading mobility and logistics company, by offering innovative solutions, focusing on intelligent integration and setting the standards for quality and customer service in our markets

  3. Today We hold leading market positions in Europe and the world Netze No. 1 Rail infrastructure Bahn No. 1 No. 1 Operation of railway stations Local rail passenger transport Schenker No. 2 No. 1 Long-distance passenger rail transport Rail freight transport No. 2 No. 2 No. 1 Air freight Bus transport 3 Land transport No. Ocean freight 6 No. Contract logistics 3

  4. Arriva Key statistics • 54,500 employees • 2.2 billion passenger journeys every year • Significant presence in 14 countries in 14 countries • 19,500 buses • 715 trains • 221 trams/metro • 474 patient transport ambulances/cars • 19 waterbuses • 16 years in mainland Europe • Revenue €3.8 billion And we’re still growing � Statistics include associates

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  6. The Geography £163 million Turnover 1160 Buses 2700 Drivers 313 Engineers 243 Other 14 Garages (plus 4 Outstations)

  7. Arriva Merseyside in the Liverpool City Region TOTAL Vehicles 665 Staff 2035 Miles 31.376m Passengers 70.268m 7

  8. The Fleet 8

  9. Investment in Merseyside : 2010-2014 Birkenhead Hybrids 241 New Vehicles Vehicles £40.4m Gas Bus Runcorn 9

  10. Average Age of Fleet 31/03/2015 6.3 Bootle 6.5 Birkenhead 6.5 St Helens 6.0 Speke 7.2 Southport 7.7 Green Lane 7.1 Runcorn 6.7 Total 10

  11. Merseyside Fleet – All Less than 15 Years Old 11

  12. Investment 53 new Double Deckers to replace Single Deckers in January and February 2015 : Route 10 ) 37 Route 10A ) Route 53 16 12

  13. Environment Hybrid Zeta Clean Bus Technology Fund Mpg : Hybrid 9.35 2006 Volvo 5.20 Projected Mpg = Improvement of 5% Mpg 2002 Gemini 7.60 Gas Nil emissions 13

  14. People People 14

  15. People – 4 th Biggest Employer in Merseyside! 20 Apprentices Long Service Awards IIP Champion UK Bus Awards 2014 Young Manager of the Year 15

  16. Partnership Partnership 16

  17. BBAF in collaboration with Merseytravel • Arriva to risk £529k of BSOG to agree to • Bus Priorities at Junctions • Traffic Signal Recognition • SQPS – Service 17/33 with Arriva/Halton • Inter-availability of tickets between Operators • Agreed network prioritisation • DfT Approval – Merseyside leading the way “Only 3 exist in England” 17

  18. VPAs and SQPs in collaboration with Merseytravel SQPS : Minimum frequencies agreed to be combined Daytime – � • Monday to Friday Evening/Sunday Service to be a minimum every 15 minutes � • combined Fleet age profile to be no older than 7.5 years � • Inter-availability of tickets on all SQPs routes � • � Joint publicity and marketing on all SQPS routes • Data Sharing Agreement to be signed � • SERVICES : Service 14 - January 2011 • Service 10/10A - May 2011 • Service 53/53A - July 2011 • Service 82 and 86/86A - October 2011 • Wirral – Service 401/472 - May 2012 • Wirral – Service 1/2 - May 2012 • The Operators have committed to a Partnership!! 18

  19. Smartcard • Student/Scholar Smartcards introduced September 2013 : Over 16,000 tickets in circulation − Annual price of £374 p.a. (i.e. £1.13 per day for − Student Ticket) Annual price of £237 p.a. (i.e. £1.21 per day for − Scholar Ticket) • Saveaway Smart scheme in collaboration with Merseytravel : Fully on board!! − Need to sort governance out before we − move forward 19

  20. Bus Lanes in Liverpool During the 12 month trial : • All bus journeys in Merseyside were 1% slower • All car journeys in Merseyside were 1½% slower • The consistency of our punctuality was 20% worse We still believe bus priorities are essential to promote public transport and attract passengers from private to public transport. 20

  21. Franchising View • Arriva works in different markets across Europe • Replicating London elsewhere isn’t feasible London has a low car ownership − London has a growing population − London has a high level of public spending of more than £500m p.a. (£75 per − Londoner compared to £19 outside of London) Londoner compared to £19 outside of London) Congestion Charge, Expensive Car Parks and Bus Priorities − • Working in partnership has been the Arriva Merseyside way; we have come to the party on investment, kids fares, BBAF, VPAs, Long-Term Unemployed, SQPs, the environment and Smart ticketing. We would like to look next at Young People’s fares, bus priorities and better information. 21

  22. Fares 22

  23. Fares April April April April 2011 2012 2013 2014 Single (9%) £1.80 £2.00 £2.10 £2.20 Weekly (9%) £17.00 £18.00 £15.00 £15.00 Daily (10%) - North West Area £4.40 £4.60 £4.80 £5.00 - Liverpool Zone £3.70 £3.90 £4.00 £4.00 23

  24. Adult Single 9% Adult Day OAP & 10% Disabled 31% Adult Weekly 9% Merseytravel Ticket Range 15% Children & Scholars 16% 24

  25. Fare Initiatives Merseyside Weekly All Area Ticket – Reduce to £15 April 2012 • Child Weekly Ticket to £10 April 2013 • My Ticket - £2.00 May 2014 • £3 return on Service 26/27 Aug 2014 • Cap Singles in Southport at £2.20 Oct 2014 • Return tickets on town services - £2.70 Wirral Short Hopper - £1.50 Easter 2015 • 25

  26. Marketing Information and Innovation 26

  27. Marketing the Arriva Brand Nationally

  28. The call to action will be our website and/or the new journey planning app�. • 350,000 downloads • 60% iPhone • 40% Android • 63% of app downloads are active users • CS now handle c.110 Live Chat’s a day, many of these are confirming RTI information.

  29. Social Media North West 4960 Twitter follower & over 15,000 tweets 4330 Facebook likes

  30. Customer Surveys Customer Surveys 31

  31. Customer Survey - Merseyside 32

  32. Passenger Focus Results 2012 85% 2011 2011 85% 85% Highest PTE Areas in the country at 87% 33

  33. Arriva in the Local Community

  34. Priorities Going Forward • Quality of the Fleet : – Cleaning Standards – Drivers Customer Service Standards • Investment to continue – Double Deckers for Single Deckers • Continued Stability of the Network • Smart Ticketing in collaboration with Merseytravel • Lobby for Bus Priorities • Better Marketing and Information in collaboration with Merseytravel • Partnership 35

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