Custom Board Yellow A
Design Concept 7 6 5 4 3 1 5 2 1 5 1 2 2 1 5 1 2 2 8 8 2 2 7 2 7 3 3 3 3 3 3 3 6 6 6 6 6 6 4 ● 6” increments between 6’ and 9’ ● Thickness: ● Width ○ 2.9” (boards 1-3) ○ 21.5” (boards 1-3) ○ 2.95” (boards 4,5) ○ 21.75” (boards 4,5) ○ 3” (boards 6,7) ○ 22” (boards 6,7)
Mockup Model Separated Locked and Ready
User Feedback “I would definitely get this for “I think a lot of people would my daughter. It would be great for be really interested in this” people starting out or for kids” - Surf Shop Owner - Surf Instructor “For beginners the most important thing is getting the “Being able to travel with your volume and stability necessary to boards is always a problem learn... a board which has variable ESPECIALLY if you want to bring volume or width allows two or three which most people do beginners to move from a because you'll be surfing in learner to a performer. ” different waves / conditions - Surfer during a trip.” - Surfer
Market Space Beginner to Intermediate Surfers Surf Shops & Instructors Median number of boards owned by a surfer: 4 Average beginner surfboard sold at a surf Median number of surf sessions per year: 180 shop costs $500 Surf Board Market $4 Billion | CAGR 6% in revenue
Product Contract An Interchangeable Beginning and Surfboards Surfboard for Any Intermediate Wave and Skill Level Surfers PRODUCT ENGINEERING CUSTOMER NEED ATTRIBUTE SPECIFICATION Fun and Long Board Capabilities # of Boards made 7 Length of Individual Pieces Portability < 24 (in) Affordability Price ($) < $700
Next Steps & Testing ● Decide on final product materials + implementation ○ Test flexibility of the board ○ Test strength of locking mechanism ● Conduct user testing with surfers ○ Is locking mechanism intuitive? ○ How long does it take to switch pieces? ○ Does custom board feel the same as riding other boards?
References “Global Surfing Equipment Market Outlook to 2022 - by Equipments (Surf Board and Surf Gear & Accessories), by Region (Americas, Europe, APAC & MEA), by New & Existing Demand and by Distribution Channel.” Global Surfing Equipment Market Research Report, Market Growth , Market Size: Ken Research , https://www.kenresearch.com/consumer-products-and-retail/sporting-equipments/global-surfing-equipment- market/149478-95.html. Rizzo, Patrick. “U.S. Surfboard Makers Thrive in Choppy Waters.” NBCNews.com , NBCUniversal News Group, 5 Aug. 2010, http://www.nbcnews.com/id/38472495/ns/business-us_business/t/us-surfboard-makers-thrive-choppy- waters/#.XaiCtW5FzZs.
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