ORANGE A Liprista countertop custom lipstick maker 16
? The problem Custom lipstick services = Customers want lipstick that complement their skin tones high manual labor for beauticians 17
? Current custom lipstick service Beautician’s Job 18
? Liprista Beautician (user) optimize 19
? How Liprista works 1 2 3 4 6 7 5 20
? Why Liprista Enhance Customer Optimize Process Reduce Footprint Service Fits Countertop manual labor for Simplifies Easy to Transport beauticians repetitive steps customer interaction 21
Product Contract Need Attribute Specification Fits on a store countertop Size 2 x 2ft Reduce Footprint Easy to transport Weight (W) 30 lb < W <51LB Lower beautician Number of Steps < 13 steps involvement Optimize Reset quickly Time 2 minutes Process Easy to clean Time per Day 15 minutes/day Maintain High Quality Product Surface Finish SPI A1-A3 Quality 22
Key Risks How does wax behavior affect our product ? Can we combine molding & cooling in the lipstick making process? 23
Mockup Features Cool & Tube Melt 24
Mockup Learnings Separate heating & Tight tolerances for Heat mold cooling mold alignment Full automation ≠ Prevent wax crack Minimize leakage better customer experience 25
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