Liprista Orange A
? Made-to-order lipstick retail service is inefficient 20
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Liprista countertop custom lipstick maker 23
How do we melt and cool lipstick? How do we move the lipstick from the mold and into the tube within a compact space? 24
Working Model Heating Cooling Thermometer DC power supply Mixing Rod 80°C -40°C Double Boiler Peltier Plate Heat Plate/Pad 25
Form Factor Compact Form Tubing Study Tube Lipstick Holder Stick Mold Air Jet Tip Mold Heating Cooling Tubing 26
Key Takeaways ● Lipstick melts @ 45°C Heating ● Double boiler @ 80°C ● t < 2 minutes to melt ● Peltier plate @ 40°C Cooling ● t < 10 seconds to solidify ● Magnetic stirrer - static, breaks down wax slowly Mixing ● Next step - try dynamic stirring method Form ● All stations can fit within 14” x 5” x 8” 27
Benchmarking Liprista Boutique Store Customization Store Space Employee Training Service Time Scalability 28
$9.2B global lipstick industry 1 2,300 global beauty chain stores 2 300% annual growth rate from 2016-2018 in bespoke beauty [1] https://www.psmarketresearch.com/market-analysis/lipstick-market [2] number of Sephora & Ulta stores globally as of March, 2019 [3] https://news.in-cosmetics.com/2018/06/18/the-customization-trend-in-beauty 29
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