Malaysian workshop on ASEAN academic partnerships for small business and ICT knowledge transfer April 20, 2017 Creating and optimizing the digital technology in tourism business Alex Lee Yun Ping (CEO) Ping Anchorage.Terrapuri.Terradala ASEAN academic partnerships for small business and ICT knowledge transfer is supported by the Australian Government through the Australia-ASEAN Council of the Department of Foreign Affairs and Trade.
Company Background Marang Inn, Guest House 6 September 1988 BCO6615 Strategic Use of ERP Systems
Company Background Ping Anchorage Travel & Tours Sdn. Bhd (Established 20th December 1990) BCO6615 Strategic Use of ERP Systems
Objectives Digital technology objectives :- 1998 Started company w ebsite w w w .pinganchorage.com.my Market tour products Increase costumer base Communicate w ith clients Publish promotion Branding BCO6615 Strategic Use of ERP Systems
Company Background BCO6615 Strategic Use of ERP Systems
Using technology Use the technology in the business :- 1. Financial road map 2. Use open source applications 3. Digital filing system (netw orking/ Intranet) 4. Share files and data w ith the cloud 5. Selling products online 6. Accounting softw are 7. Team instant messaging BCO6615 Strategic Use of ERP Systems
Benefits of technology Benefits gained from using the digital technology :- Improved communication Easy access to information Convenience in product research Digital technology promotes innovation and creativity Efficiency and productivity BCO6615 Strategic Use of ERP Systems
Company Background Best Domestic Tour Operator 2000 & Best Tour Package 2000/merit “Redang Island Plus” by Tourism Malaysia Best Domestic Tour Operator 2001/2002 by Tourism Malaysia Best Domestic Tour Operator 2003 by Tourism Malaysia Terengganu Entrepreneur awards 2002/ 2008 Tourism by Terengganu State Gov Best Inbound, Domestic & Innovative (merit) Tour Operator 2004 by Tourism Malaysia Best Tour Package 2005/2006 “Redang Island Plus” by Tourism Malaysia Best Malaysia Travel Agent 2006 & 2007 by Libur/ Traverama tourism award Best Innovative Tour Operator 2008 & 2009 by Tourism Malaysia BCO6615 Strategic Use of ERP Systems
Company Background BCO6615 Strategic Use of ERP Systems
Challenges of using technology ICT literacy among the staff Fast changing technology w orld Resort & Hotels sell direct – Website, Social Media Blogger, Social media : Selling direct B2C Airlines doing direct booking + (Hotel & Transfer) OTA – Booking.com, Agoda, Expedia, Tripadvisor Land Transport – Uber Guest House & small logging – Airbnb Alibaba – Ali Travel BCO6615 Strategic Use of ERP Systems
Company Background BCO6615 Strategic Use of ERP Systems
Company Background Terrapuri is a conservation and restoration proj ect of 29 unit’s century old Terengganu Malay traditional houses. BCO6615 Strategic Use of ERP Systems
Company Background Gain more appreciation of Malay architectural and to educate young generation of Tukang on eroding heritage of a Malay traditional house. BCO6615 Strategic Use of ERP Systems
Company Background Terengganu traditional house (Rumah Buj ang & Rumah Buj ang berserambi) BCO6615 Strategic Use of ERP Systems
Using technology Use the technology in the business:- Marketing 1. Promote w ith w ebsite and online ads 2. Video marketing 3. E-mail marketing 4. Blog or invite blogger 5. Social media 6. Marketing Plan BCO6615 Strategic Use of ERP Systems
Company Background Terengganu traditional house (Rumah Buj ang S elasar) BCO6615 Strategic Use of ERP Systems Features raised platform on stills and triangular shape.
Company Background Terrapuri , Bathroom BCO6615 Strategic Use of ERP Systems
Company Background Terengganu traditional house, Dinding Janda Berhias BCO6615 Strategic Use of ERP Systems
Innovation Use the digital technology in any innovative or novel w ays :- Youtube account, share related program or video on the events w here could easy reach the user of social media increase subscriber? Create event w here the visitors could upload video related to your resort w ith specific theme, and evaluate based on like and discussion on the video - this could help to create aw areness of the existing of your company youtube site, and create more subscriber and in future, new post w ill be easily reach them. Youtube w ith 360 degree features, could create the contents and user could navigate and experience the virtual w orld to attract their attention to visit the resort. BCO6615 Strategic Use of ERP Systems
Innovation Use the digital technology in any innovative or novel w ays:- Website- publish relevant content, update content regularly, usage of metadata, have a link-w orthy site (make sure no error 404), use alt-tags - has link to subscribe or follow your social media page like FB, instagram, tw itter, youtube, and all these platform must be updated and active Community page - w here there is FAQ related to the business nature Usage of # - hashtag for creating a tagline of the video or images and to improve search ability from the search engine #Terrenganu #Terrapuri #ICT #IkanCelupTepung Apply the same for your photos in instagram - or tw itte message in tw itter using hashtag BCO6615 Strategic Use of ERP Systems
Company Background TERRADALA, The Land Of Decorative Arts Museum, Cafe, Hotel, Tours, Crafts. BCO6615 Strategic Use of ERP Systems
Company Background TERRADALA, The Land Of Decorative Arts Museum, Cafe, Hotel, Tours, Crafts. BCO6615 Strategic Use of ERP Systems
Conclusion Tourism Content (Terrapuri, Terradala) : Creative & Innovative (Blue Ocean Products) Leverage ICT (w ebsite, social media, You tube, #Tag, Blog, Trip advisor) Niche Products (Birding, Diving, Culture, Heritage :- Communality page, Group, Messenger group) Create dramatic products (Multi Level Visualization AR) Dongseo University, Korea Sexy story (Eco, Sustainable) BCO6615 Strategic Use of ERP Systems
Contact Contact Terrapuri Heritage Village Kg.Mangkuk, 22120 Setiu, Terengganu, Malaysia Tel : +(609) 6245020 / +(609) 6312081 / Email : info@terrapuri.com website : www.terrapuri.com Ping Anchorage I Terradala 77A, Jalan Sultan Sulaiman, 20000 Kuala Terengganu, Terengganu, Malaysia. Tel : (609) 6262020 Email : sales@pinganchorage.com.my Website : www.pinganchorage.com.my www.terradala.com BCO6615 Strategic Use of ERP Systems
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