Create Better Slides and more effective presentations Margery Stegman Partner, Schenkel/Stegman Communications Design
!"#$%&'(#)%"* !"#$%$&'()$*#+,-#./&0$&'#12$0-/)*#3$,&$#0(")0#2(#4$#2/56")0#/4(72#8(9#2(#:&$/2$#-(&$#$;;$:2"%$#<5"=$<#/)=# >&$<$)2/2"()<*#?(#=(#28"<@#"2#8$5><#2(#6)(9#/#5"225$#(;#28$#4/<":#:(0)"2"%$#&$<$/&:8#/)=#>&"):">5$<#()#8(9#9$# 5$/&)*#?8$)@#+,55#0"%$#'(7#<(-$#=$<"0)#07"=$5")$<#2(#>72#'(7#()#28$#>/28#2(#-(&$#$)0/0")0#>&$<$)2/2"()<*# +)$,#-*.*/)##/0*.1%'#*23*1.(45$%'"&* +,-#/#>/&2)$&#/2#1:8$)6$5A12$0-/)#B(--7)":/2"()<#C$<"0)#/)=#9$,%$#4$$)#")#47<")$<<#<"):$#DEFF# • � 3$#8$5>#:(->/)"$<#:&$/2$#%"<7/5#2((5<#;(&#-/&6$2")0@#</5$<#/)=#")%$<2(&#:(--7)":/2"()<# • � › � 28"<#"):57=$<#()5")$#/)=#(;;5")$#-$="/#"):57=")0G#9$4#<"2$<@#"=$)2"2'@#-/&6$2")0#/)=#</5$<#-/2$&"/5<@# >&$<$)2/2"()<@#/)=#2&/=$#<8(9#4((28#0&/>8":<## 3$#9(&6#")#28$#HIH#<>/:$#/)=#(7&#:5"$)2<#"):57=$#-/)'#4"(2$:8#:(->/)"$<*#3$#/5<(#9(&6#9"28#(28$&# • �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chenkel/Stegman Communications Design 2
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S(9$&S(")2,<#47"52X")#;$/27&$<#;(/'$&<#(;#4755$2$=#2$T2@#47<'#4/:60&(7)=<@#<8&")6")0# $%$&'28")0#2(#;"2#()#()$#<5"=$@#/)=#<2/)=/&=#2$->5/2$<#/&$#9$55#$)2&$):8$=#")#-/)'# >&$<$)2/2"()<#9$#<$$*## Z$2#'(7#9(),2#;")=#/)'#&$<$/&:8#<8(9")0#28"<#<7>>(&2<#5$/&)")0*#W(	"55#'(7#;")=#/# K7/)2"2/2"%$#&/2"()/5$#;($#[X4'X[#&75$#28/2#-/)=/2$<#28/2#<5"=$<#<8(75=#8/%$#<"T#5")$<#(;# 2$T2#9"28#<"T#9(&=<#>$")$*## 38$)#'(7#<8(9#-(&$#");(&-/2"()#28/)#9(&6")0#-$-(&'#:/)#8/)=5$@#28$#/7="$):$# &$-$-4$&<#()5'#4"2<#/)=#>"$:$<*# ?8$#&$<$/&:8#")#:(0)"2"%$#<:"$):$#/)=#$=7:/2"()/5#><':8(5(0'#<8(9<# #80*10,#*:.3*#%*80/<* <0%</0*/0.$"*),*:)#8*".$$.#)%"*."&*)2.50,>* Schenkel/Stegman Communications Design 11
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