CONTENT 1. BRAND OVERVIEW HEADQUARTERS TIMELINE PERSPECTIVE IN NUMBERS 2. BRAND POSITIONING POSITION IN FASHION INDUSTRY PERSPECTIVE WOMAN 3.STORES STORE CONCEPT STORES IN TURKEY STORES WORLDWIDE 4. PRODUCT STRATEGY BASIC ITEMS DESIGN ITEMS KEY ITEMS 5.COMMUNICATION COMMUNICATION STRATEGY COMMUNICATON CHANNELS
BRAND OVERVIEW HEADQUARTERS TIMELINE PERPECTIVE IN NUMBERS
HEADQUARTERS Headquarters is located in Bomonti, Istanbul with its 8.000 m ² closed area constisting of12 Floors and 2 Showrooms. The departments are as follows: Design Studio Product Development Sales & Marketing E - Commerce CRM Graphic Design Accounting & Finance
TIMELINE 2018 Currently, Perspective is closing 2018 with sales network below; 20 its own stores in Turkey. • 660 global sales point • Opened 3 Franchises in Saudi • Arabia and Albania in 2018 Opened 3 corner stores in Italy 1994 • 2005 1973 2016 Entered Online Business in • Russia in 2018 Kelebek Tekstil concentrated on its operations Benelux region, Germany and • Kelebek Tekstil The first store was opened in Istanbul, Turkey Perspective is growth in 35 different as B2B in Russia, Middle East and South Austria representative was established and Perspective got into retail business countries with its more than 452 sale points Africa showrooms UK distributor • 1979 2017 2000 2013 Kelebek Tekstil evolved Kelebek Incorporate Company was Perspective entered to European Markets with into a Stock Corporation founded. 2 fairs in UK and Germany and expanded in Perspective Online Shop opened. Russia with its own showroom and warehouse. • Dealt representative showrooms in Was founded Germany, UK and Austria. • Established company called Persco in Moscow, Russia • Opened Showroom and Warehouse in Russia.
IN NUMBERS 20 68.000 45 STORES M 2 110 SALE SHOP YEARS WINDOW POINTS IN SECTOR IN TURKEY IN TURKEY 2.350 187 500 M ² SALE EMPLOYEES SALE AREA IN TURKEY POINTS IN TURKEY GLOBALLY
BRAND POSITIONING POSITION IN FASHION INDUSTRY PERSPECTIVE WOMAN
PERSPECTIVE WOMAN In A/B+ Segment Ages 25+ Cares for Affordable Luxury Has Ability to Make Combination Follows Trends In Fashion Social / Dynamic
STORES STORE CONCEPT STORES IN TURKEY STORES WORLWIDE
STORE CONCEPT While Perspective offers a convenient and customer friendly shopping experience, it cares for the following subjects; Product focus Reflecting the story of the collection Offering the feeling of uniqueness Reflecting the brand identity and culture Emphasizing the Privilege of ‘’Feeling Good’’
STORES IN TURKEY ISTANBUL – Zorlu Center, Ni ş anta ş ı, Mall of Istanbul, Carousel, Olivium Outlet ANKARA – Anka Mall MERS İ N - Mersin Forum Mall ADANA - Ziya Pa ş a Street ANTALYA – Mall of Antalya KONYA - Kent Plaza Mall ED İ RNE - Margi Outlet GAZ İ ANTEP - Gazi Muhtar Pa ş a Street, SankoPark Mall İ SKENDERUN - Atatürk Boulevard DEN İ ZL İ - Pamukkale SAKARYA -Serdivan AVM
SALES POINTS WORLDWIDE ALGERIA GEORGIA NORTHERN CYPRUS ARMENIA IRAN PANAMA AUSTRIA IRAQ POLAND AZERBAIJAN ISRAEL ROMANIA BELARUS ITALY SWITZERLAND BOSNA HERZEGOVINA KAZAKHSTAN NETHERLANDS CROATIA KENIA SPAIN BELGIUM KUWAIT RUSSIA ESTONIA LEBANON SOUTH AFRICA DENMARK LATVIA UZBEKISTAN FRANCE LIBYA GERMANY MAKEDONIA GREECE MOLDOVIA
CORNERS WORLDWIDE COIN ITALY 3 CORNERS MILAN ROMA BRESCIA
AGENTS & DISTRIBUTORS AND SHOWROOMS BENELUX REPRESENTATIVE AGENT SHOWROOM – WOODWILLE FASHION AGENCY IRELAND DISTRIBUTOR – 192WEST MOSCOW SHOWROOM- TECHNOPARK BUSINESS CENTRE AUSTRIA REPRESENTATIVE AGENT – WOMAN WORLD-SALZBURG
PRODUCT STRATEGY BASIC ITEMS DESIGN ITEMS KEY ITEMS
BASIC ITEMS
DESIGN ITEMS
KEY ITEMS Urban Style Jean Collection Eveningwear Casualwear Travel Style Bags & Accessoires Bags & Wallets Leather Goods (Gloves,Belt..) Scarves Jewellery Jewellery Footwear
COMMUNICATION COMMUNICATION STRATEGY COMMUNICATION CHANNELS
COMMUNICATION STRATEGY Perspective follows a product oriented communication strategy and targets to create a strong link between the product and the consumer. Perspective highlights the importance of creating combines related to the lifestyle and vision. Perspective’s communication is always syncronized with current fashion trends and reflects the brand culture profoundly. Perspective always gives clues of the positive feelings of a woman.
COMMUNICATION CHANNELS Offline Advertising (Magazine, Outdoor, Newspaper ) Online Advertising (banner, adwords, retargeting) Fashion Shootings Press Releases Product Placement on TV Social Media E- Commerce Web Site CRM
OFFLINE ADVERTISING
ONLINE ADVERTISING Banner, adwords, retargeting
FASHION SHOOTING
PRESS RELEASES
PRODUCT PLACEMENT Derya Baykal - Kanaltürk Nihan Günay-ATV Ö ğ le Haberleri Esra Erol - ATV
SOCIAL MEDIA
CELEBRITY POSTS ON INSTAGRAM Didem Soydan Burcu Esmersoy Ay ş e Kucuro ğ lu Ebru Ş allı
CELEBRITY POSTS ON INSTAGRAM I ş ıl Reçber Özge Ulusoy Duygu Ş enyürek Nilgün Bodur
INFLUENCER POSTS ON INSTAGRAM Moda Tutkusu Rüya Büyüktetik Cemre Kemer Ümit Karalar
INFLUENCER POSTS ON INSTAGRAM Bianca Somer Cocobolinho Simla Canpolat Bü ş ra Dede
INFLUENCER POSTS ON INSTAGRAM Ümit Karalar Simla Canpolat Nil Ertürk Canpolat Mintbook
INFLUENCER POSTS ON INSTAGRAM Bü ş ra Dede Damyskitchen Rengiinh
E-COMMERCE WEB SITE
CRM Mailing - Sms SEZONUN BÜYÜK İ ND İ R İ M İ ! Perspective'de Tüm Ürünlerde NET %50 İ ND İ R İ M Fırsatını Kaçırmayın! perspective.com.tr
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