Spring/Summer 2016
CONTENT 1. BRAND OVERVIEW HEADQUARTERS TIMELINE PERSPECTIVE IN NUMBERS 2. BRAND POSITIONING POSITION IN FASHION INDUSTRY PERSPECTIVE WOMAN 3.STORES STORE CONCEPT STORES IN TURKEY STORES WORLDWIDE 4. PRODUCT STRATEGY BASIC ITEMS DESIGN ITEMS KEY ITEMS 5.COMMUNICATION COMMUNICATION STRATEGY COMMUNICATON CHANNELS
BRAND OVERVIEW HEADQUARTERS TIMELINE PERPECTIVE IN NUMBERS
Kelebek Tekstil has entered to the fashion industry in 1973. Now, Perspective is pioneering the retail sector, with its 16 domestic stores, 60 sale points in Turkey and 88 sale points globally .
HEADQUARTERS Headquarters is located in Bomonti, Istanbul with its 8.000 m² closed area constisting of12 Floors and 2 Showrooms. The departments are as follows: Designer Office Product Development Sales & Marketing E - Commerce CRM Graphic Design Accounting & Finance
TIMELINE 1994 2005 2016 1973 Perspective is currently Kelebek Tekstil concentrated on The first store was opened Kelebek Tekstil operating in 42 different its operations in Europe, Russia, in Istanbul, Turkey and was established countries with its more Middle East and South Africa Perspective got into retail than 150 sale points business 2000 1979 2013 Kelebek Tekstil Kelebek Incorporate evolved into a Stock Company was Was founded Corporation founded
PERSPECTIVE IN NUMBERS 68.000 16 STORES 43 M 2 60 SALE YEARS SHOP POINTS IN SECTOR WINDOW IN TURKEY IN TURKEY 88 2.350 M² 145 SALE SALE AREA EMPLOYEES POINTS IN TURKEY IN TURKEY GLOBALLY
BRAND POSITIONING POSITION IN FASHION INDUSTRY PERSPECTIVE WOMAN
BRAND POSITIONING
PERSPECTIVE WOMAN In B+ Segment Between Ages 25-40 Cares for Affordable Luxury Follows Trends In Fashion Social Dynamic
STORES STORE CONCEPT STORES IN TURKEY STORES WORLWIDE
STORE CONCEPT While Perspective offers a convenient and customer friendly shopping experience, it cares for the following subjects; Product focus Reflecting the story of the collection Offering the feeling of uniqueness Reflecting the brand identity and culture Emphasizing the Privilege of ‘’ Feeling Good ’’
STORES IN TURKEY ISTANBUL – Zorlu Center, Nişantaşı, Aqua Florya, Mall of Istanbul, Carousel, Olivium Outlet ANKARA – Anka Mall MERSİN - Mersin Forum Mall ADANA - Ziya Paşa Street KONYA - Kent Plaza Mall EDİRNE - Margi Outlet KAYSERİ - Kayseri Forum Mall GAZİANTEP - Gazi Muhtar Paşa Street, SankoPark Mall İSKENDERUN - Atatürk Boulevard KAHRAMANMARAŞ - Piazza Mall
PERSPECTIVE STORES & CORNERS WORLDWIDE ALGERIA ISRAEL SPAIN ARMENIA KAZAKHSTAN (3 STORES) RUSSIA (9 Stores) AUSTRIA KENIA SOUTH AFRICA AZERBAIJAN (3 Stores) KUWAIT UZBEKISTAN BELARUS (2 Stores) LEBANON LITHIUNA (1 Store) CROATIA LATVIA (2 Stores) BELGIUM LIBYA ESTONIA MAKEDONIA DENMARK MOLDOVIA FRANCE NORTHERN CYPRUS GERMANY POLAND GREECE ROMANIA GEORGIA(STORE) SWITZERLAND IRAN SYRIA IRAQ (STORE) NETHERLANDS
PRODUCT STRATEGY BASIC ITEMS DESIGN ITEMS KEY ITEMS
BASIC ITEMS
DESIGN ITEMS
KEY ITEMS Urban Style Jean Collection Eveningwear Casualwear Travel Style Bags & Accessoires Bags & Wallets Leather Goods (Gloves,Belt..) Scarves Jewellery Jewellery Footwear
COMMUNICATION COMMUNICATION STRATEGY COMMUNICATION CHANNELS
COMMUNICATION STRATEGY Perspective follows a product oriented communication strategy and targets to create a strong link between the product and the consumer. Perspective highlights the importance of creating combines related to the lifestyle and vision. Perspective’s communication is always syncronized with current fashion trends and reflects the brand culture profoundly. Perspective always gives clues of the positive feelings of a woman.
COMMUNICATION CHANNELS Offline Advertising (Magazine, Outdoor, Newspaper ) Online Advertising (banner, adwords, retargeting) Fashion Shootings Press Releases Product Placement on TV Social Media E- Commerce Web Site CRM
OFFLINE ADVERTISING
ONLINE ADVERTISING Banner, adwords, retargeting
FASHION SHOOTING
PRESS RELEASES
PRODUCT PLACEMENT Nihan Günay - ATV Öğle Haberleri Derya Baykal - Kanaltürk Esra Erol - ATV
SOCIAL MEDIA
CELEBRITY POSTS ON INSTAGRAM Didem Soydan Burcu Esmersoy Ayşe Kucuroğlu Ebru Şallı
CELEBRITY POSTS ON INSTAGRAM Işıl Reçber Özge Ulusoy Duygu Şenyürek Nilgün Bodur
E-COMMERCE WEB SITE
CRM Mailing - Sms SEZONUN BÜYÜK İNDİRİMİ! Perspective'de Tüm Ürünlerde NET %50 İNDİRİM Fırsatını Kaçırmayın! www.perspective.com.tr
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