Capital Markets Event 21 st February 2017 Monetising the - PowerPoint PPT Presentation

Capital Markets Event 21 st February 2017

Monetising the Micro-Moment Barry Moat, CEO

Event-driven digital marketing technology that captures and monetizes the Micro-Moment

Biographies Barry Moat – CEO Nelius De Groot – COO Dave Clarke – CCO Over twenty five years Twenty five years of Financial Entrepreneur and Builder of experience in running multiple Services experience, with a Data-Driven, Algorithmic and successful businesses Technology background Collaboration Technology Businesses Several IPO’s, Acquisitions and COO of DB Global Markets Exits in both Capital Markets North America, Global Rates Pioneer of the FX Exotic and Private Sector and Institutional Client Group Derivatives Market Founder of Premier Direct Head of DB FX Global Client Founded dVega Ltd Group Plc Solutions CCO and Board Member Non-Executive Chairman of Head of DB Global Transaction FENICS Software Ltd BNS Telecom Group Plc Banking North America and Co-Founded Technology for Global Institutional Sales Co-Founder and Chairman Markets Ltd Lugano Property Group CIO for DB Corporate Banking Head DB FX eCommerce & Securities Businesses

Market Opportunity Marketing Evolution, Smartphone Revolution. Nelius De Groot, COO

Marketing Evolution Revenues 2000-2016, $ billions 140 117.7 120 Google Facebook 27.6 100 90.1 80 Revenues in USD $ billions 60 40 20 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 1704 1835 1920 1941 2000 2006 Newspaper Billboard Radio TV Google AdWords Facebook Ads

Smartphone Revolution 4.0 3.0 PC’s and Smartphone devices in billions 2.0 Number of PC’s globally 1.0 0.0 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 iPhone Launched 2bn smartphones 3bn smartphones Adopted by 80% of 29 th June, 2007 1.7 bn PC’s on the planet adult population Source: Digi-Capital, 2015; a16z 2015; internetretailer.com 2015, Enders Research

Global Media AdSpend Global Media AdSpend in $ billions, 2014-2020 Middle East & Africa Central & Eastern Europe $674 bn 4% 3% 700 Digital 50% Non-Digital 600 47% 335 $543 bn 44% 304 40% 270 34% 500 229 32% 186 28% 162 138 400 Latin America 66% 72% 68% 60% 300 50% 6% 56% 53% 357 351 351 344 338 337 339 200 100 0 2014 2015 2016 2017 2018 2019 2020 North America $543 bn Western Europe 37% Global Digital AdSpend in $ billions, 2014-2020 18% $335 bn 350 Mobile 74% Desktop 300 247 64% 196 62% 250 167 58% $186 bn 200 134 55% 150 42% 101 69 31% 100 43 36% 38% 69% 42% 58% 26% 109 45% 103 Asia Pacific 95 96 93 50 88 85 32% 0 2014 2015 2016 2017 2018 2019 2020 Source: eMarketer, 2016

Media AdSpend in $ billions, 2015-2020 $29 bn Mobile 30 Desktop $24 bn Non-Digital 44% 42% 38% 32% 27% 21% 13 12 10 8 7 20 5 30% 26% 23% 19% 17% 16% 7 6 6 5 5 5 10 49% 47% 45% 43% 41% 40% 11 11 11 12 12 12 0 2015 2016 2017 2018 2019 2020 Mobile 250 $234 bn Desktop Non-Digital $192 bn 33% 200 31% 29% 77 26% 69 23% 17% 61 53 44 32 12% 150 12% 12% 15% 13% 12% 28 27 28 25 25 25 100 55% 57% 67% 64% 62% 59% 129 127 124 126 123 123 50 0 2015 2016 2017 2018 2019 2020 Source: eMarketer 2016

US Digital Advertising US Digital AdSpend in $ billions, 2016 Advertising Growth, Q1 2016 vs. Q1 2015 60% Other 29.2% 43% Snapchat 0.5% Yelp 0.8% LinkedIn 1.0% $72 bn Twitter 1.9% 13.2% Google Amazon 1.3% 41.0% IAC 0.8% Verizon 1.8% Microsoft 3.8% Yahoo 1.3% Facebook -3% 16.6% Other Source: eMarketer, 2016 Source: IAB, Facebook, Google, L2 inc., Digital Content Next, 2016.

Event-Driven Marketing Technology Intelligent and Real-time, Automated and Scalable. Dave Clarke, CCO

TV Content 88% of Output Source: Ofcom

TV Advertising 12% of Output Source: Ofcom

Second Screening 87% of UK Population Source: Accenture

Smartphone and Desktop Advertising are Different

Monetising the Micro-Moment Data & Algorithms TV Search Sport Advertising Social Event Performance Signal Weather Platform Detection Optimisation Input Interfaces News Website Twitter Advertising Platform State Management

Anticipating the Micro-Moment 30 th January to 6 th February, 07:00 to 23:00 daily 100 Indonesia 90 80 70 60 50 40 30 20 10 0 30 th January 31 st January 1 st February 2 nd February 3 rd February 4 th February 5 th February 6 th February Source: Google Trends UK

Anticipating the Micro-Moment 2 nd February, 07:00 to 23:00 100 Indonesia 80 60 40 20 0 07:00 11:00 15:00 19:00 23:00 Source: Google Trends UK

Anticipating the Micro-Moment 2 nd February, 20:00 to 23:00 100 Indonesia 80 60 40 20 0 20:00 20:30 21:00 21:30 22:00 22:30 23:00 Source: Google Trends UK

Anticipating the Micro-Moment 2 nd February, 20:00 to 23:00 100 Indonesia Coral Triangle Diving 80 60 40 20 0 20:00 20:30 21:00 21:30 22:00 22:30 23:00 Source: Google Trends UK

Subtitle Search Tool Moment Analysis Search: Enter Keywords separated by a space Select Start Date and Time: Indonesia 02 Feb 2017 21 00 Select End Date and Time: Select Channels: All Channels 02 Feb 2017 23 00 Search Search Results First Mention: 02 Feb 2017 21:09 Keywords: Indonesia Last Mention: 02 Feb 2017 22:51 Total Results: 12 Channel 4 Results: 6 Channel 4 +1 Results: 6

Search Results Keywords: Indonesia First Mention: 02 Feb 2017 21:09 Last Mention: 02 Feb 2017 22:51 Total Results: 12 Channel 4 Results: 6 Channel 4 +1 Results: 6 Channel 4 2017-02-02 21:09:00 29-year-old Brits Simon and Sophie moved to Indonesia four years ago. They've set up home on a sparsely populated tropical island, with their one-year-old son, Max. Well, we've got another one on the way. Wow! And this is a girl. ls it? Yeah. How Long have you got? Er, three more months. Three more months? Yeah. So it's going be complete chaos. We'd better get you back to the island, then. Yeah, Let's go. But before we set off, I'm in for a treat. SHE SPEAKS THE LANGUAGE ULVzar. Ular? ULar means snake. He's caught a snake? It's a big one. 2017-02-02 21:36:00 I'm in Indonesia, spending time with British couple Simon and Sophie, who moved to this remote island four years ago. Wet suits. And I'LL grab a couple of tanks. Bye, Daddy. See you Later, sausage! BABY COOS The miles of coral reef the region has to offer is what brought them here, but it's been under threat from fishing and mining. An estimated 85% of it is endangered by human activity. The couple are passionate about protecting and documenting the reef, and Simon has asked me to join him on a regular inspection of the ocean bed to check for damage. 2017-02-02 21:39:00

Search Results Keywords: Indonesia First Mention: 02 Feb 2017 21:09 Last Mention: 02 Feb 2017 22:51 Total Results: 12 Channel 4 Results: 6 Channel 4 +1 Results: 6 Channel 4 2017-02-02 21:09:00 29-year-old Brits Simon and Sophie moved to Indonesia four years ago. They've set up home on a sparsely populated tropical island, with their one-year-old son, Max. Well, we've got another one on the way. Wow! And this is a girl. ls it? Yeah. How Long have you got? Er, three more months. Three more months? Yeah. So it's going be complete chaos. We'd better get you back to the island, then. Yeah, Let's go. But before we set off, I'm in for a treat. SHE SPEAKS THE LANGUAGE ULVzar. Ular? ULar means snake. He's caught a snake? It's a big one. 2017-02-02 21:36:00 I'm in Indonesia, spending time with British couple Simon and Sophie, who moved to this remote island four years ago. Wet suits. And I'LL grab a couple of tanks. Bye, Daddy. See you Later, sausage! BABY COOS The miles of coral reef the region has to offer is what brought them here, but it's been under threat from fishing and mining. An estimated 85% of it is endangered by human activity. The couple are passionate about protecting and documenting the reef, and Simon has asked me to join him on a regular inspection of the ocean bed to check for damage. 2017-02-02 21:39:00

mporium Rules If { Channel “BBC1” OR “ITV” OR “Channel 4" AND subtitle=“Thailand" OR “ Indonesia" OR “Philippines" OR “Malaysia" OR “Singapore"} Then { Action=AdWords AND Facebook AND Website} 29-year-old Brits Simon and Sophie moved to Indonesia four years ago. They've set up home on a sparsely populated tropical island.

Detect Micro-Moments & Execute Relevant Actions 29-year-old Brits Simon and Sophie moved to Indonesia four years ago. They've set up home on a sparsely populated tropical island.

Search Bid Modification They live on Coral Triangle, it has some of the richest marine life. It is the most awesome diving in the world..

Search Search Bid Modification Creative Switching They live on Coral Triangle, it has some of the richest marine life. It is the most awesome diving in the world..

Search Search Social Bid Modification Creative Switching Launch Campaign They live on Coral Triangle, it has some of the richest marine life. It is the most awesome diving in the world..