CONTENT 1. BRAND OVERVIEW HEADQUARTERS TIMELINE PERSPECTIVE IN NUMBERS 2. BRAND POSITIONING POSITION IN FASHION INDUSTRY PERSPECTIVE WOMAN 3.STORES STORE CONCEPT STORES IN TURKEY STORES WORLDWIDE 4. PRODUCT STRATEGY BASIC ITEMS DESIGN ITEMS KEY ITEMS 5.COMMUNICATION COMMUNICATION STRATEGY COMMUNICATON CHANNELS
BRAND OVERVIEW HEADQUARTERS TIMELINE PERPECTIVE IN NUMBERS
HEADQUARTERS Headquarters is located in Bomonti, Istanbul with its 8.000 m² closed area constisting of12 Floors and 2 Showrooms. The departments are as follows: Design Studio Product Development Sales & Marketing E - Commerce CRM Graphic Design Accounting & Finance
TIMELINE 1973 1994 2005 2016 Perspective is currently The first store was opened Kelebek Tekstil concentrated on Kelebek Tekstil operating in 35 different in Istanbul, Turkey and its operations in Europe, Russia, was established countries with its more Perspective got into retail Middle East and South Africa than 452 sale points business 1979 2000 2013 Kelebek Tekstil Kelebek Incorporate evolved into a Stock Company was Corporation Was founded founded
IN NUMBERS 20 68.000 45 STORES M 2 110 SALE SHOP YEARS WINDOW POINTS IN SECTOR IN TURKEY IN TURKEY 2.350 187 452 M² SALE EMPLOYEES SALE AREA IN TURKEY POINTS IN TURKEY GLOBALLY
BRAND POSITIONING POSITION IN FASHION INDUSTRY PERSPECTIVE WOMAN
PERSPECTIVE WOMAN In A/B+ Segment Ages 25+ Cares for Affordable Luxury Has Ability to Make Combination Follows Trends In Fashion Social / Dynamic
STORES STORE CONCEPT STORES IN TURKEY STORES WORLWIDE
STORE CONCEPT While Perspective offers a convenient and customer friendly shopping experience, it cares for the following subjects; Product focus Reflecting the story of the collection Offering the feeling of uniqueness Reflecting the brand identity and culture Emphasizing the Privilege of ‘’ Feeling Good ’’
STORES IN TURKEY ISTANBUL – Zorlu Center, Nişantaşı, Mall of Istanbul, Carousel, Olivium Outlet ANKARA – Anka Mall MERSİN - Mersin Forum Mall ADANA - Ziya Paşa Street ANTALYA – Mall of Antalya KONYA - Kent Plaza Mall EDİRNE - Margi Outlet GAZİANTEP - Gazi Muhtar Paşa Street, SankoPark Mall İSKENDERUN - Atatürk Boulevard DENİZLİ - Pamukkale SAKARYA -Serdivan AVM
SALES POINTS WORLDWIDE ALGERIA GEORGIA NORTHERN CYPRUS ARMENIA IRAN PANAMA AUSTRIA IRAQ POLAND AZERBAIJAN ISRAEL ROMANIA BELARUS ITALY SWITZERLAND BOSNA HERZEGOVINA KAZAKHSTAN NETHERLANDS CROATIA KENIA SPAIN BELGIUM KUWAIT RUSSIA ESTONIA LEBANON SOUTH AFRICA DENMARK LATVIA UZBEKISTAN FRANCE LIBYA GERMANY MAKEDONIA GREECE MOLDOVIA
CORNERS WORLDWIDE COIN ITALY 3 CORNERS MILANO-ROMA-BRESCIA
AGENTS & DISTRIBUTORS AND SHOWROOMS BENELUX REPRESENTATIVE AGENT SHOWROOM – WOODWILLE FASHION AGENCY IRELAND DISTRIBUTOR – 192WEST MOSCOW SHOWROOM- TECHNOPARK BUSINESS CENTRE AUSTRIA REPRESENTATIVE AGENT – WOMAN WORLD-SALZBURG
PRODUCT STRATEGY BASIC ITEMS DESIGN ITEMS KEY ITEMS
BASIC ITEMS
DESIGN ITEMS
KEY ITEMS Urban Style Jean Collection Eveningwear Casualwear Travel Style Bags & Accessoires Bags & Wallets Leather Goods (Gloves,Belt..) Scarves Jewellery Jewellery Footwear
COMMUNICATION COMMUNICATION STRATEGY COMMUNICATION CHANNELS
COMMUNICATION STRATEGY Perspective follows a product oriented communication strategy and targets to create a strong link between the product and the consumer. Perspective highlights the importance of creating combines related to the lifestyle and vision. Perspective’s communication is always syncronized with current fashion trends and reflects the brand culture profoundly. Perspective always gives clues of the positive feelings of a woman.
COMMUNICATION CHANNELS Offline Advertising (Magazine, Outdoor, Newspaper ) Online Advertising (banner, adwords, retargeting) Fashion Shootings Press Releases Product Placement on TV Social Media E- Commerce Web Site CRM
OFFLINE ADVERTISING
ONLINE ADVERTISING Banner, adwords, retargeting
FASHION SHOOTING
PRESS RELEASES
PRODUCT PLACEMENT Derya Baykal - Kanaltürk Nihan Günay - ATV Öğle Haberleri Esra Erol - ATV
SOCIAL MEDIA
CELEBRITY POSTS ON INSTAGRAM Didem Soydan Burcu Esmersoy Ayşe Kucuroğlu Ebru Şallı
CELEBRITY POSTS ON INSTAGRAM Işıl Reçber Özge Ulusoy Duygu Şenyürek Nilgün Bodur
INFLUENCER POSTS ON INSTAGRAM Moda Tutkusu Rüya Büyüktetik Cemre Kemer Ümit Karalar
INFLUENCER POSTS ON INSTAGRAM Bianca Somer Cocobolinho Simla Canpolat Büşra Dede
E-COMMERCE WEB SITE
CRM Mailing - Sms SEZONUN BÜYÜK İNDİRİMİ! Perspective'de Tüm Ürünlerde NET %50 İNDİRİM Fırsatını Kaçırmayın! perspective.com.tr
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