Eat – Compete – Get Fit! KA219 Cooperation for Innovation and the Exchange of Good Practices Project 2017-2018 PROMOTION AND DISSEMINATION OF A HEALTHY LIFESTYLE IN TURKEY
Promotion is done in a variety of sources. A- TV service advertisements B- Non Governmental Organization campaigns C- Campaigns at school D- Campaigns by the community PROMOTION OF A HEALTHY LIFESTYLE
In Turkey RTÜK – Radio Television High Commission- suggests TV channels to air short advertisements regarding healthy lifestyle and other topics. All national TVs air these kind of service advertisements. Here are two samples. A- TV SERVICE ADVERTISEMENTS
A- TV SERVICE ADVERTISEMENTS «USE YOUR HEAD, EAT AN ORANGE!»
A- TV SERVICE ADVERTISEMENTS «SCHOOL MILK CAMPAIGN BY MINISTRY OF EDUCATION»
Non-Governmental Organizations usually organizes campaigns to promote a healthy lifestyle. There are famous NGOs like – Red Crescent- Kızılay , – for antismoking campaigns- Yeşilay , – for Cardiovascular diseases-Türkiye Kalp Vakfı , -for Leukaemia- LÖSEV and so on. Only in Mersin there are 29 NGOs working for charity to promote health. These NGOs organize nation wide campaigns like seminars and speeches, camping and trekking activities. They also organize small events within the city such as sport competitions. B- NGO CAMPAIGNS
Ministry of education tries to promote healthy lifestyle by school subjects such as Health and Traffic at 9th grade and themes in various school subjects including English. Also 2 hours of PE lessons are compulsory for all students. Ministry of education also organizes campaigns such as School Milk- A campaign where primary school students are supplied with 200 ml milk three times a week for free. Another campaign is Daily delivery of dried grapes to preschool and first grade students to develop the habit of healthy snacks between meals. C- CAMPAIGNS AT SCHOOL
White flag campaign is another campaign by Health and Education ministries. White flag and its certificate is awarded to schools which meets the necessary criteria for hygiene within school and its environment. Nutrition friendly school is yet another campaign by Health and Education ministries. This campaign was first started by WHO in 2010 and pilot tested in Hungary Italy Greece Denmark Finland. A school is accredited as Nutrition-Friendly Schools after fulfilling 26 essential criteria identified in 5 core components of the NFSI framework. C- CAMPAIGNS AT SCHOOL
C- CAMPAIGNS AT SCHOOL
Local authorities usually organizes campaigns to increase the awareness on active lifestyle. For example Tarsus Municipality organizes semi marathon on 31 March. Tarsus district governorate organizes sportive events such as football and volleyball cups for students as well as adults. D- CAMPAIGNS BY THE COMMUNITY
D- CAMPAIGNS BY THE COMMUNITY
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