Studying BA (Hons) Fashion Business and Promotion at Salford - PowerPoint PPT Presentation

Studying BA (Hons) Fashion Business and Promotion at Salford

BA(HONS) FASHION BUSINESS AND PROMOTION 3 yr degree 100% coursework

Gemma Moran Programme Leader- Fashion Business and Promotion g.moran@salford.ac.uk Logan Mccage- Lecturer & PHD student Student Helpers: - Giovanna Scott & Seher Karapinar

Course info • From sustainability to the future of the high street, there are a range of issues that impact on the business of fashion, both now and in the future. • You will graduate from this programme having the confidence to shape the future of this fast-moving industry. The programme brings together practical and theoretical applications of areas such as marketing, trend analysis and creative visual presentation methods - increasing your digital fluency. • Throughout the three-year course you will be developing your knowledge, ideas and application of a sustainable future for the industry in a local and global context. The final module of the programme focuses on a personal project, allowing you to build on your knowledge and experience and to help you to develop your career portfolio. • You will: • Discover how the business and promotion side of the fashion industry works • Learn how to shape the future of the industry • Explore a range of issues, including sustainability and the future of shopping

Fashion at Salford at a Glance…. • Members of the British Fashion Council 15 universities only in Uk. • Ranked by Guardian Newspaper 4 th in 2019/ 11 th in 2020 • Business of Fashion Ranked Fashion at Salford as top 20 Fashion schools in the world. • NSS- Student Survey rankings courses ranked highly in areas such as student satisfaction and quality of teaching.

1 st YEAR SEMESTER 1 BLOGGERS, THE CUSTOMER FASHION GRAPHICS VLOGGERS AND JOURNEY (20) INTRODUCTION (20) INFLUENCERS (20) SEMESTER 2 FASHION MARKETING, ETHICAL PRACTICE FASHION COMMUNICATION AND MEDIA (40) AND BUYING (20) 1 st year visits, London & Tokyo

Create a digital trend package for a high FASHION GRAPHICS street retailer INTRODUCTION (20) Software Adobe Illustrator , Board layout on CAD. Lectures & Practical sessions on; Trend prediction , Trend cycle Colour prediction , Fabrics , technical drawing for fashion, Fashion terms , Presentation techniques Visits from Wgsn/ Peclers/ LSN Global Micro trend package ; Including mood concept text , Colour fabrics Key silhouettes , Catwalk/ market influences , Influencers Key pages 6 per concept direction.

FASHION MARKETING, ETHICAL PRACTICE 2 000 word project & presentation. AND BUYING (20) Fashion Marketing theory, the role of fashion buyer, Global production, sustainability in fashion, Ethical issues, Shop report as part of this module. Sustainable & Ethical Examine marketing and buying , Ethical and sustainable production , Buying principals Global production , Retail buying cycles.

BLOGGERS, VLOGGERS AND Project – Magazine Article, Blog, Vlog INFLUENCERS (20) Covering topics such as ; Music, Fashion in film Celebrity culture, The power of couture, Luxury branding, Fashion cities , Trend prediction Social media channels Learning : Blog vlog techniques & Technical Visit to stores or a show Fashion in film to view Debate celebrity vs influencers ( truth reality )

Written & Visual 1500 Successful customer journey THE CUSTOMER JOURNEY (20) Inc Bibliography Global production issues Market levels Retail structure and formats E Commerce Social media Career pathways & Job functions Sustainability and ethics Consumer perspectives Garment life cycle Academic writing Harvard Biblography

FASHION COMMUNICATION AND Create a group campaign inc short video, photo MEDIA (40) spread advertising and packaging for a brand. Four themed looks for a selected brand, Visual material photoshoot or video Field visit, Gantt production schedules , Packaging, Advertising Lectures & sessions on ; Fashion imagery , Styling, Blogs , Semiotics, Image and advertising Iconography , Photo & film , Studio work , messages in advertising Field visits Preparing portfolios Presentation skills verbal and visual 10 min presentations a group element and an individual portfolio.

2 ND YEAR SEMESTER 1 THE FUTURE OF ADVANCED FASHION ENTERPRISE IN SHOPPING (20) MEDIA (20) ACTION (20) SEMESTER 2 PERSONAL BUSINESS INDUSTRY LIVE BRIEFS/ WORK EXPERIENCE (40) PROJECT (20) 2 nd year visit : Milan & New York

3 RD YEAR SEMESTER 1 E MARKETING AND BUYING AND SUSTAINABILTY IN BRANDING PRODUCT FASHION (20) STRATEGIES (20) DEVELOPMENT (20) SEMESTER 2 MAJOR PERSONAL PROJECT (60) 3 rd year visit : London / Paris / China

WHAT CAN I GO ON TO DO AFTER THIS COURSE …. Visual Merchandiser • Stylist Coordinator • Content Marketing Assistant • Search Engine Optimization • Assistant Brand Assistant • Creative Executive • Digital Production Assistant • and Press Assistant. Project Management and • Strategic Management.

• Marketing • International Brand Management • Digital Enterprise • Multichannel Management • Buying • Merchandising • Logistics and Supply Chain • Retail Management

Fashions impact on the Planet- Sustainability is a very important part of our Fashion Business and Promotion course.

WORKSHOP- MAPPING THE GARMENT JOURNEY In this hands-on workshop we will look at the lifecycle of a garment, from production to purchase. Through group work and discussion, we will look at a range of topics including shopping habits, garment usage, carbon footprint and ethics.

WHATS IT WORTH… We are going to look at garments and the typical journey they may take. You can join in and look at where the garments you are wearing are from. To answer the following questions and give it a value in impact on the planet.

• TOP SHOP MANCHESTER – TOP SHOP WAREHOUSE = Take a typical 162 miles shirt from • AIRPORT TO WAREHOUSE = 60 miles TopShop…. . • FACTORY TO WAREHOUSE = 5897 miles • TOTAL MILES AFTER ITS BEEN MADE = 6119 miles And consider the miles it might • TIMES WORN = 50 – 500 MILES have travelled. • TIME OWNED = 3 YEARS – 300 MILES • OVERALL MILES = 5319 • ANYTHING OVER 4000 IS BAD 

LETS NOT END ON A LOW BUT MAKE A FEW PROMISES. TO BECOME MORE CONSCOUS OF WHAT WE BUY. TO SLOW FASHION DOWN. TO REPAIR NOT REPLACE. TO BUY LESS BUT SMARTER THINGS YOU WILL WEAR AGAIN AND AGAIN. BUY VINTAGE. HAND IT DOWN. BY UK MADE. THERES LOTS OF WAYS TO MAKE THINGS BETTER………

ANY QUESTIONS ?

To see what other presentations are available today, please go back to our event hub