CESA Webinar Community Campaigns for Renewable Heating and Cooling Technologies, Part 1 Hosted by Val Stori, Project Director, CESA July 29, 2019
Housekeeping Join audio: • Choose Mic & Speakers to use VoIP • Choose Telephone and dial using the information provided Use the orange arrow to open and close your control panel Submit questions and comments via the Questions panel This webinar is being recorded. We will email you a webinar recording within 48 hours. This webinar will be posted on CESA’s website at www.cesa.org/webinars
www.cesa.org
Community Campaigns for Renewable Heating and Cooling Technologies: Four Case Studies By Georgena Terry and Val Stori for the Clean Energy States Alliance, June 2019 Available at: https://www.cesa.org/resource- library/resource/community-campaigns- for-renewable-heating-and-cooling- technologies-four-case-studies
Webinar Speakers Carolyn Elam Meg Howard Val Stori Georgena Terry Energy Program Program Manager, Project Director, Clean Volunteer Research Strategy Manager, City Renewable Thermal, Energy States Alliance Associate, Clean Energy of Boulder, Colorado Massachusetts Clean (moderator) States Alliance Energy Center (moderator)
R ESIDENTIAL E LECTRIFICATION CAMPAIGN : R ENEWABLE H EATING & C OOLING BOULDER, COLORADO
Local Context ▪ Population: 110,000 ▪ Home to CU Boulder, a thriving science and tech industry ▪ Large industry and marijuana facilities ▪ Beer and gear! 2
10+ Years of Climate Action TWO TECHS & A TRUCK 3
Clim limate Emergency (Ju July 2019) “ Incremental linear changes to the present socioeconomic systems are not enough to stabilize the Earth System. Widespread, rapid and fundamental transformations will likely be required to reduce the risk of crossing the threshold and locking in the Hothouse Earth pathway…” Steffen et al. Trajectories of the Earth System in the Anthropocene. PNAS Journal vol 115. No 33. 4
Energy Action — 3 Major Actions Maximize Achieve 100% Electrify building Renewable vehicles and and vehicle Electricity Supply buildings efficiency 5
What’s the Big Deal about Methane “Natural” Gas? 65% of the wells in Boulder County leak 8X increased risk of cancer 30% increased indoor air pollution 84X the Impact of CO2
Natural Gas Reduction Goals 2015 2015 2020 2020 2030 2030 2050 2050 Reduction in Residential Natural Gas 1% 1% 15% 15% 40% 40% 85% 85% Reduction in Commercial and Industrial Natural Gas 5% 5% 6% 6% 15% 15% 35% 35%
Building Codes Net zero for all new construction by 2031 New Construction Major Renovations Solar-ready and EV requirements
RESIDENTIAL ENERGY CODE RESIDENTIAL BUILDING CODES
Tackling Existing Building Stock World’s Leading Heat Leading US Cities Pump Manufacturers Large-Scale Adoption Market Transformation 10
Current Projected Heating System Demographics Heat Pump , 800 Electric Central Baseboard, Furnace, 3,913 34,418 Hydronic Baseboard, 3,478 Wood Stove , 870
Natural Gas Appliance Replacement Campaign https://vimeo.com/239169109
Boulder Renewable Cooling & Heating Campaign A Better way to cool and heat your home » Enhanced comfort . High-efficiency electric heat pumps give you more control over the comfort levels in your home. » Health . Burning natural gas (methane) inside our homes can create indoor air pollution that is dangerous to our health » Flexibility . Heat pumps are a flexible technology that can be installed in buildings of all shapes and sizes with different needs. » Efficient heating and cooling . Heat pumps provide heating and cooling in the same system. » Lower your carbon footprint . Heat pumps can be powered by renewable electricity like wind or solar » Rebates available now !
Boulder Heat Pump Marketing Campaign 3 Phase Campaign Spring — Cooling focus with push on true greens Summer — Neighborhood focus Winter — Heating focus
Incentive amount HP HP Water Entities Heating/Cooling Efficiency Levels Efficiency Levels Heaters HSPF ≥10/EER Must be rated Cold Climate Rated Up Up to $250 of the ≥12.5/SEER≥18/COP ≥ minimum of 2.00 to $400 total project cost 1.75@5 ◦ F. Energy Factor. City of Boulder HSPF ≥9/EER Non-Cold Climate Up ≥12.5/SEER ≥16 to $250 Maximum rebate amount per home. Cold Climate Rated HSPF ≥10/EER Receive 25% of project Must be Energy Star 25% of project cost up ≥12.5/SEER≥18/COP ≥ cost up to $250 certified to $350 1.75@5 ◦ F. Boulder County HSPF ≥9/EER Receive 25% of project ≥12.5/SEER ≥16 cost up to $200 Maximum rebate amount per home. Xcel $300 $450 Mitsubishi $300 ~$1,000-$1,400 ~$900
Bundled Measure Pilot Up to an addition $1500
A Theory of Change ENERGY SYSTEM CHANGE = Awareness + Compelling Alternatives + Adoption Support + Status Quo Friction + Social Norms
Comfort 365 Electrification Campaign Increased annual adoption by ~300% Challenges: • Not all systems get permitted • Not everyone went through rebate program • High system cost • Limitations of technology choices
The Challenge: The Daunting Up-Front Cost of Transition Total EE Retrofit Appliance PV Install Household Replacement $38,000 $5,000 $18,000 $15,000 All 18,000 Boulder Single Family Households $684,000,000 19
What comes next? Rebates and Voluntary Programs Insufficient » Continued Awareness Campaigns and Rebate Programs › Grow awareness of technology › Intercept people at decision points » Focus On Breaking Down Financial Barriers › State-level policy changes › Partnerships for energy services › TBD
Thank You! Carolyn Elam Energy Manager, Climate Initiatives elamc@bouldercolorado.gov 303.441.4936
COMMUNITY CAMPAIGNS FOR RENEWABLE HEATING AND Meg Howard Program Manager COOLING TECHNOLOGIES: July 29, 2019
MA GHG Emissions HEATSMART MASS MOTIVATION Space & Water Heating 27% Transportation 39% Space and water heating represent a significant portion of the emissions in Electricity MA 20% Other Massachusetts Comprehensive Energy 14% Plan (Dec 2018) shows need for clean heating and cooling adoption Comprehensive Energy Plan : “The recommendations and analysis produced in Lack of awareness of these technologies this plan illustrate a changing energy Can we replicate the successes of landscape that will require a focus on energy Solarize Mass? efficiency improvements and the utilization of electricity to heat our homes and power our transportation sector,” said Governor Charlie Baker.
TIMELINE OF COMMUNITY CLEAN ENERGY PROGRAMS IN MASSACHUSETTS • 2011: MassCEC launches Solarize Mass • 2017: Carbon Neutral Cities Alliance (CNCA) funds five New England renewable thermal community campaigns (including HeatSmart Northampton) • 2017: MassCEC launches Solarize Mass Plus • 2018: Massachusetts Clean Energy Center launches HeatSmart pilot with four partner communities, using same technical consultant as CNCA campaigns (Cadmus) • 2019: Ongoing second round of HeatSmart Mass with four additional partner communities
HEATSMART MASS MODEL WHO’S INVOLVED? Community Members • Sign up for a Site Assessment • Home Energy Community Audit & efficiency Organizers upgrades • Talk to neighbors! • Installer Selection • HeatSmart MassCEC/ Coach Installers • Municipality DOER • Free Site • Volunteers • Town RFPs Assessments • Outreach • Engage tech. • Pricing consultants • Contracting • Manage • Installation Installer RFPs • Servicing & • Marketing/ Maintenance Education
OUTREACH STRATEGIES Varies by community! Some successful strategies included: Meet the Installer Night Website Outreach through community groups Social Media (including ads) Traditional media Mailers and utility bill inserts Tabling at farmers markets, town days, other events Banners and lawn signs Open houses
MAP OF PARTICIPATING COMMUNITIES
2019 COMMUNITIES PILOT RESULTS (AS OF 7/19/19) 501 unique leads 684 unique leads 309 site visits 449 site visits 56 117 contracts contracts 37 4 0 15 76 35 1 5
HEATSMART PILOT IMPACTS Target: Double the number of Target: 15% project cost Target: 10% contract residential CH&C projects contracted in reductions compared to closure rate each participating community during state average the Program relative to all prior Result: 17% contract MassCEC rebate awards in that Result: +7-47% of closure rate community for the selected statewide average technologies. +/- 3% of regional average Result: 58% increase in HeatSmart contracts vs. 2015-2017 rebates
HEATSMART PILOT IMPACTS 3.5% of households Participants went 80% of contracted 7,062 MtCO2eq lifetime participated from not participants said the reduction very/somewhat vetted installer and knowledgeable (2.5 equipment were Equivalent to taking 67 cars out of 5) to very important off the road annually knowledgeable (4 out of 5)
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