Clicks for Cash commonsense.org/education Shareable with - PowerPoint PPT Presentation

DIGITAL CITIZENSHIP | GRADE 11 Clicks for Cash commonsense.org/education Shareable with attribution for noncommercial use. Remixing is permitted.

Essential Question How does internet advertising contribute to the spread of misinformation? commonsense.org/education Shareable with attribution for noncommercial use. Remixing is permitted.

Learning Objectives l Describe how advertisers and publishers make money through online advertising. Describe how clickbait can contribute to the spread of 2 fake news and misinformation. Take a position on whose responsibility it is to fight fake 3 news and misinformation. commonsense.org/education Shareable with attribution for noncommercial use. Remixing is permitted.

OBSERVE + DISCUSS What do these images have in common? commonsense.org/education Shareable with attribution for noncommercial use. Remixing is permitted.

KEY VOCABULARY Advertisement A message that promotes a product, service, opportunity, or event using television, the internet, billboards, or other public spaces Advertiser A person or company that is hired to create advertisements commonsense.org/education Shareable with attribution for noncommercial use. Remixing is permitted.

KEY VOCABULARY Publisher (website) The person or company that creates a website and controls the content on it commonsense.org/education Shareable with attribution for noncommercial use. Remixing is permitted.

OBSERVE + DISCUSS Advertiser hired Ads placed Publisher paid A person or company The advertiser comes The publisher charges hires an advertiser to to an agreement with the advertiser for the create online ads for their publishers to place the ad space based on the product or service. ads on their websites. number of times users click or see each ad (impressions). commonsense.org/education Shareable with attribution for noncommercial use. Remixing is permitted.

OBSERVE + DISCUSS Do you see any advertisements? Where? commonsense.org/education Shareable with attribution for noncommercial use. Remixing is permitted.

KEY VOCABULARY Clickbait An image or headline that tries to get you to click on it, usually for advertising purposes commonsense.org/education Shareable with attribution for noncommercial use. Remixing is permitted.

ACTIVITY: ALL ABOUT THE MONEY? Part 1 Directions Review the two resources and then answer the questions that follow for each. Pause the resources as needed to answer the questions. commonsense.org/education Shareable with attribution for noncommercial use. Remixing is permitted.

ACTIVITY: CLASS DISCUSSION What did these two resources say about clickbait? Directions: 1. Close your computer halfway. 2. Track the speaker and practice active listening. 3. If you need to refer to your notes, check your screen quickly and then close it halfway again. commonsense.org/education Shareable with attribution for noncommercial use. Remixing is permitted.

KEY VOCABULARY Misinformation False or inaccurate information, especially that which is intended to deceive commonsense.org/education Shareable with attribution for noncommercial use. Remixing is permitted.

ACTIVITY: WHOSE RESPONSIBILITY? Part 2 Directions Complete the three steps in Part 2: first reflecting on your own, then sharing with your group, and then reconsidering on your own again. Use your notes from the resources in Part 2 to support your thinking. commonsense.org/education Shareable with attribution for noncommercial use. Remixing is permitted.

Whose responsibility is it to fight the problem of misinformation? Why? 1. [Capture student responses here.] commonsense.org/education Shareable with attribution for noncommercial use. Remixing is permitted.

commonsense.org/education Shareable with attribution for noncommercial use. Remixing is permitted.