Clicks within Traffjc to Entrances to Traffjc to Total Cost Clicks - PowerPoint PPT Presentation

Clicks within Traffjc to Entrances to Traffjc to Total Cost Clicks Impressions Employer Affjliate Gateway /contact/ Resources Pages Paid search advertising $3,978 1,568 87,988 618 0 5 2 Students Paid search advertising $3,440 1,904 98,503 423 6 9 11 Job seekers Paid search advertising $1,721 574 70,065 7 48 15 6 Employers Pre-roll advertising $3,401 845 298,711 10 5 26 0 All audiences Facebook advertising $6,323 6,609 2,031,338 30 14 2 0 Students LinkedIn advertising $1,666 345 40,958 86 0 9 4 Job seekers LinkedIn advertising $3,417 791 60,092 23 83 63 12 Employers Overall $23,946 12,636 2,687,655 1,197 156 129 35 advertising efgorts Total traffjc - - - 2,199 444 328 98

Clicks within Traffjc to Entrances to Traffjc to Total Cost Clicks Impressions Employer Affjliate Gateway /contact/ Resources Pages Students $3,978 1,568 87,988 618 0 5 2 Job seekers $3,440 1,904 98,503 423 6 9 11 Employers $1,721 574 70,065 7 48 15 6 Total $9,139 4,046 256,556 1,048 54 29 19

$3,401 145,031 845 298,711 $0.02 48.55% CPV Total cost Video views Clicks Impressions Video view rate (cost per view) 10 5 26 0 Clicks within Traffjc to Traffjc to Traffjc to Employer Gateway Affjliate Pages /contact/ Resources

$6,323 6,609 2,031,338 255,415 $0.96 469 Social actions CPC Total cost Clicks Impressions Reach (likes, comments, (cost per click) shares, etc.) 30 14 2 0 Clicks within Entrances to Traffjc to Traffjc to Employer Gateway Affjliate Pages /contact/ Resources

$1,666 345 40,958 $4.82 $3,417 791 60,092 $4.32 Total cost Clicks Impressions CPC Total cost Clicks Impressions CPC 86 0 9 4 23 83 63 12 Clicks within Traffjc to Clicks within Traffjc to Entrances to Traffjc to Entrances to Traffjc to Employer Affjliate Employer Affjliate Gateway /contact/ Gateway /contact/ Resources Pages Resources Pages

14,683 $514,360 Total spots Total value