CITY OF MESQUITE ECONOMIC DEVELOPMENT Elements International, LLC new corporate offices QUARTERLY REPORT 4 th Quarter 2018 stats: October, November, December Activities and announcements to date Presented March 18, 2019 Kim Buttram, Assistant Director of Economic Development 1
Media Highlights • The Dallas Morning News announced the Iron Horse mixed-use development in December • The Mesquite News released stories on the economic impact of the Mesquite Metro Airport and announced the Front Street Station project in Downtown Mesquite • Genghis Grill received social media coverage for hosting a fundraiser for the Spread the Love campaign 2
Action at a Glance Business Retention and Expansion Program Trade Shows November - Fab Tech: 31 prospects visited Entrepreneurs Day Event 63 attendees January – ICSC International Council of Shopping Centers Red River 30 panelists States: 50 prospects visited January - NTCAR North Texas Commercial Association of Realtors: Business Visits/Tours 35 on-site visits 25 prospects visited – event sponsor and hosted a table January – Biznow The Rise of Downtown Dallas: 10 prospects visited Community Partnerships: 4 new results Eastfield – contract training for GTI and Morrison Meetings, Tours, Projects Products; introduction to Combined Project Meetings 153 Strukmyer Requests for Proposals and Requests for Information Workforce Solutions – working with Strukmyer Submitted 11 Chamber featured speaker 1 annual update to the Site and Property Tours 10 membership Telephone contacts 1,219 New Projects in Discussion 14 Rotary 2 guest speakers on BRE and downtown programs Chapter 380 documents in progress 4 Chapter 380 documents executed 1 3
Council’s Economic Development Priorities JOB CREATION • Kids Empire • 3636 Gus Thomasson Rd. Suite 125 Kids Empire in Town Crossing Shopping Center • 20 full-time equivalent new jobs • 15,000 square feet opened December 2018 • Best Grand Opening weekend in U.S. • GTI and The Pickle Juice Company expansions • 3325 Innovative Way • 100 new jobs • 67,000 square feet opening Spring 2019 • 33,000 square feet additional new GMAN Properties’ new facilities for GTI and The Pickle Juice Company space for lease to create more new jobs 4 4
Council’s Economic Retail market data update: Development Priorities • Development of major retail space vacancies: RETAIL VITALITY • Town East/Market East area: • former Babies ‘R’ Us has a tenant pending • former Gander Mountain will become Urban Air • Total of 9.9 million retail and hospitality square footage within 487 properties in the City of Mesquite • 93% city-wide retail occupancy rate (94.5% DFW overall) New retail and office facility on Belt Line Road near US Hwy. 80 • Lease rates in Town East area $22-$30 per square foot (Firewheel ranging $22-$32) • Average lease rate city-wide $15 per square foot ($19.50 DFW) • Average sales price $242 per square foot ($246 DFW) • Town East Mall reports • 97% occupancy rate (98% last quarter) • 60-minute eastern drive-time, one million population market area has $71,544 average New retail and office facility in Market East Shopping Center income 5
Council’s Economic RETAIL VITALITY Development Priorities Market Rent Growth* 2019-2023 projected 2009 – 2018 actual *CoStar 2018 6 6
Council’s Economic Development Priorities Inaugural Entrepreneurs Day 11/13/18 • 63 small business owners/dreamers • 30 panelists/facilitators/experts • Collaboration with the Small Business Administration (SBA), Small Business Development Center (SBDC), innovation Bear Cave Coffee opened November 24, 2018 specialists, real estate professionals, marketing 2018 Results: consultants, the BRE team and more • One new business opened as a result of • Held in Downtown Mesquite, including tours of Entrepreneurs Day – completed a series of available space Eastfield College small business classes • Three businesses are in the planning phase Sessions based on SBA guidelines: with SBDC • Business shepherding = success and longevity (In-depth Small Business Series in 2019): • Planning your business • Starting your business SMALL BUSINESS • Managing your business • DEVELOPMENT Growing your business Hosted and sponsored by the SBA and SBDC 7
Council’s Economic Development Priorities SHOPPING CENTER REVITALIZATION • Shopping center inventory Northridge Center 26 centers identified with preliminary ranking • Meetings with Developers • Four ICSC meetings resulted in two scheduled 1Q tours LBJ Oates Summit Shopping Center 8
Council’s Economic Development Priorities IH-20 CORRIDOR • Retail inquiries at FM 741 and IH-20 • 2,000 new home lots • Trailwind - 450 • Plus 25-acre Heartland Towne Center commercial area • Polo Ridge PID/TIRZ – 1,012 • Skymark – 540 9
Council’s Economic Development Priorities DOWNTOWN REDEVELOPMENT 4Q activity: • Small Business Saturday resulted in 75+ participants in a Downtown business shopping event • Economic transformation strategies selected • Dining and Entertainment, Arts, Food • First store-front façade renovation designs created • Front Street Station infrastructure design plan completed • Pop-up coffee shop begun • Heightened interest from developers and prospects Upcoming activity: • Texas Main Street strategy and training in Mesquite set for early May • First Lady Abbott to visit Downtown in May to welcome Mesquite to the Main Street Program 10
MEDIAN INCOME RESIDENTIAL PERMITS MESQUITE POPULATION TRENDS MEDIAN AGE: 32 67 143,771 59 $55,890 $54,440 35 143,060 142,950 $52,395 2016 2017 2018 2016 2017 2018 2016 2017 2018 NUMBER OF HOUSEHOLDS NEW HOME PERMIT VALUES RESIDENTIAL PERMIT VALUATION $277,926 $261,952 51,217 $18,621,043 $199,135 $15,455,220 50,965 $6,969,737 50,539 2016 2017 2018 2016 2017 2018 2016 2017 2018 11
City of Mesquite Economic Data* MAJOR EMPLOYERS UNEMPLOYMENT RATE HIGHER EDUCATION ATTAINMENT Orora Visual 420 3.70% 28% Baker Brothers 450 Pepsi 650 Degree earned Wal-Mart 850 3.20% Eastfield College 1,000 28% 52% City of Mesquite 1,200 Higher education Dallas Regional 1,500 attainment UPS 2,300 52% Town East Mall 2,750 MISD 4,200 2018 2017 2017 2018 TOP INDUSTRIES BY JOB TYPE INDUSTRY SNAPSHOT OCCUPATION SNAPSHOT Retail High location quotients: (>1)** High location quotients: (>1.25)** Accommodation/Food Health Care/Social Service • Healthcare 1.05 • Transportation and Warehousing Education 2.31 • Healthcare support 1.55 • Retail Trade 1.48 10.30% • Transportation and Material 19.40% • Educational Services 1.47 Moving 1.54 • Education and Training 1.40 Highest growth rates in Healthcare 3.5%; 11.80% Professional/Technical Services 1.9% 13.10 *Chmura 2018 data/**Quotient above the National Average as defined 12
City of Mesquite Economic Data COMMERCIAL NEW COMMERCIAL REMODEL CONSTRUCTION PERMITS PERMITS Featured 24 New CO’s: 314 313 • Dia De Los 16 15 Tacos 165 • Elevate Healthcare • GMan Properties 2016 2017 2018 2016 2017 2018 • Imani Boutique COMMERCIAL REMODEL COMMERIAL NEW • PERMIT VALUATION Kid’s Empire CONSTRUCTION PERMIT $79,522,264 VALUATION $88,829,264 $61,000,952 $44,123,500 $41,644,697 $17,182,801 2016 2017 2018 2016 2017 2018 13
City of Mesquite Economic Data Featured ESTIMATED NEW SQUARE FOOTAGE New Permits: LOCAL SALES TAX COLLECTED 1,680,320 • Ashley $33,001,995 Furniture $32,795,444 Industries racking $12 700,486 million 545,938 $32,351,981 • Jack in the Box $400,000 • Market East 2016 2017 2018 2016 2017 2018 Parcel B $750,000 CERTIFICATES OF OCCUPANCY ESTIMATED NEW JOBS • Texas Road ISSUED House 862 839 325 $500,000 290 249 428 2016 2017 2018 2016 2017 2018 14
Economic Development marketing Marketing implementation Consistent message and authentic imagery Site Dallas Regional Selection Chamber Magazine Economic Governor’s Development Cup Guide - full winner page ad published this is Texas for 7 th year - month full page ad publishes this month 15
New Economic Development marketing website Marketing www.mesquiteecodev.com 16
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