CITY OF MESQUITE ECONOMIC DEVELOPMENT QUARTERLY REPORT 2nd Quarter 2019 stats: April, May, June Activities and announcements to date Presented October 7, 2019 Kim Buttram, Assistant Director of Economic Development Site work for Project Stallion; five pad sites on Town East Blvd. @ IH-635 1
Media Highlights • Bear Cave Coffee, Sean and Hillary Belknap, received big coverage for Mesquite in Daily Coffee News, a national publication for coffee professionals • New restaurant on Gus Thomasson Rd. in Mesquite receives amazing reviews in Dallas Observer • Downtown/Front Street Station covered in the Dallas Morning News 2
Action at a Glance Results Business Retention and Expansion Program Trade Shows Contacts May - Realtors Forum Guest speaker to approximately 100 January – ICSC International Council of Shopping Centers 50 real estate professionals 25 January - NTCAR North Texas Commercial Association of May - The Dish Restaurant and 63 attendees Hospitality event with CVB, Texas Realtors Restaurant Association and Trip Advisor 10 January – Biznow The Rise of Downtown Dallas May - Strengthen your Workforce 40 attendees 30 Corporate event held at Elements May – ICSC RECon real estate convention International May – IAMC Industrial Asset Management Council 40 June - E-Series-Planning for Success 20 attendees June – Biznow Dallas State of the Market 12 July - E-Series-Money, Where it is and 21 attendees September – NTCAR Annual Expo - Dallas 50 How to Get it August - E-Series-Marketing and Sales 17 attendees Meetings, Tours, Projects April - June Strategies Location Future Events Combined Project Meetings 184 Requests for Proposals and Requests for Information October 3-4 – Manufacturing Day Eastfield College – mini-conference Submitted 10 Day one: Mini-conference for Tours: MISD students to tour manufacturers and two company tours Mesquite and Sunnyvale Site and Property Tours 10 Day two: Three company tours manufacturing companies October 8 – The Dish Restaurant and Hosted by Red Lobster Telephone contacts 1,461 Hospitality event with CVB, BRE and Bill J. Priest Business Institute consultant New Projects in Discussion 25 October 15 - E-Series-Budgeting for City Hall Training Rooms A & B Chapter 380 documents in progress 2 Goals November 12 – Entrepreneurs Day Mesquite Arts Center Chapter 380 documents executed 1 3
MEDIAN INCOME MESQUITE POPULATION TRENDS RESIDENTIAL PERMITS YTD RESIDENTIAL PERMITS 2Q MEDIAN AGE: 32 145,030 $59,149 $55,890 $52,395 $54,440 54 143,350 26 142,950 143,060 20 37 9 9 4 13 2016 2017 2018 2019 2016 2017 2018 2019 2016 2017 2018 2019 2016 2017 2018 2019 POPULATION DISTRIBUTION NEW HOME PERMIT TOTAL RESIDENTIAL TOTAL RESIDENTIAL 2019 VALUES 2Q PERMIT VALUATION 2Q PERMIT VALUATION YTD Other White 10% 26% $15,278,415 $10,450,973 $6,977,440 $255,191 $5,103,825 $268,363 Hispanic Black $118,300 $114,033 $1,561,300 25% 39% $1,026,300 $1,007,300 $473,200 White Black Hispanic Other 2016 2017 2018 2019 2016 2017 2018 2019 2016 2017 2018 2019 4
City of Mesquite Economic Data COMMERCIAL NEW COMMERCIAL NEW COMMERCIAL REMODEL COMMERCIAL REMODEL CONSTRUCTION PERMITS CONSTRUCTION PERMITS PERMITS 2Q PERMITS YTD 2Q YTD 12 11 10 193 9 158 6 6 6 104 109 85 73 4 64 45 2016 2017 2018 2019 2016 2017 2018 2019 2016 2017 2018 2019 2016 2017 2018 2019 COMMERCIAL REMODEL COMMERCIAL REMODEL COMMERCIAL NEW COMMERCIAL NEW PERMIT VALUATION 2Q PERMIT VALUATION YTD PERMIT VALUATION 2Q PERMIT VALUATION YTD $71,325,500 $61,075,500 $51,097,313 $50,622,454 $39,990,000 $36,175,000 $38,550,000 $37,652,099 $35,108,697 $26,884,345 $24,696,920 $20,866,589 $18,319,181 $12,704,894 $9,712,225 $6,810,493 2016 2017 2018 2019 2016 2017 2018 2019 2016 2017 2018 2019 2016 2017 2018 2019 5
City of Mesquite Economic Data LOCAL SALES TAX LOCAL SALES TAX ESTIMATED SQUARE ESTIMATED SQUARE COLLECTED YTD COLLECTED 2Q FOOTAGE 2Q FOOTAGE YTD $16,889,146 672,604 626,780 $8,378,110 $16,621,609 475,000 $8,147,200 460,000 $7,962,452 $16,419,856 323,919 $7,922,566 $16,331,489 234,000 197,000 21,500 2016 2017 2018 2019 2016 2017 2018 2019 2016 2017 2018 2019 2016 2017 2018 2019 ESTIMATED NEW JOBS 2Q ESTIMATED NEW JOBS CERTIFICATES OF CERTIFICATES OF YTD OCCUPANCY ISSUED YTD OCCUPANCY ISSUED 2Q 885 750 203 178 131 129 104 75 68 214 54 210 180 162 115 45 2016 2017 2018 2019 2016 2017 2018 2019 2016 2017 2018 2019 2016 2017 2018 2019 6
Promote investment in new and existing businesses Small Business E-Series Entrepreneurship to the Fourth Power Four sessions: Planning, Funding, Marketing and Budgeting June-July-August-October 2019 Celebrating completion at November 12, 2019 Entrepreneurs Day mini-conference Partners Small Business Development Center (SBDC) and Small Business Administration (SBA) along with entire Business Retention and Expansion (BRE) Sergio Bento, SBDC presenter E-Series takes place at City Hall team Audience New and existing business owners and dreamers Attendance 17 to 21 per session for a total of 43 individual attendees from across the eastern DFW metroplex E-Series session in City Hall Training Rooms E-Series participants 7 7
Promote investment in new and existing businesses, cont. and revitalization of targeted retail and business centers Remodels/Renovation Downtown Market East Shopping Center – Academy Sports Independence Plaza – Sprouts Farmers Market Town East Crossing Shopping Center – Sanitas USA Downtown back “Front St.” door Academy Sports (Market East Shopping Center) Expansions Ashley Furniture +414,000 SF G-Man Properties +33,000 SF GPS Inventory Solutions +50,000 SF Attraction Sprouts (Independence Plaza) Mesquite location 33,000 SF leased (TBA) G-Man Ashley Furniture expansion 120,000 +/- pre-leased (TBA) in Prologis Repurpose/Reuse Parking lot outparcel @ US Hwy. 80 transitioned to Starbucks and Chipotle 8 8 Starbucks and Chipotle @ US Hwy. 80 Prologis spec building at US Hwy. 80
Long term economic and land use plan for Town East area Catalyst Development Southwest corner of IH-635 @ Town East Blvd. - five pad sites include Raising Cane’s Repurpose Gander Mountain becomes Urban Air, Site plan of new development on Town East Blvd. experiential retail opening October Land use New expansions Redevelop/develop targeted areas, Market East expansion in process Town East Mall 96.7% leased (97% last quarter) Payless Shoes to become Shoe Show Recent vacancies in lease negotiations Experiential retail back- fills traditional retail 9 Academy Sports and Outdoors anchors new 125,000 square feet
Robust pool of skilled workers Tours and stakeholder partnerships May – Elements International Group by area companies, leaders and BRE team 110 employees Headquarters; locations globally June – H&K International by City and Eastfield College 200 employees 10% of employees 30+ years Based in Dublin, Ireland July – PepsiCo Leaders tour Elements International Group PepsiCo celebrates 50 years in Mesquite 2019 by City staff and leadership 50 th Anniversary 2019 650 employees Largest North American bottling plant Coming Soon October 3 - 4, Manufacturing Day planning includes five tours for Mesquite ISD students: PepsiCo, Orora Visual, Vince Hagan Co. and two TBA H&K International 30-year employees MISD students to tour local manufacturing companies 10
Baker Brothers video 11
Emphasis on Downtown Revitalization Groundbreaking August 8, 2019 Celebrated beginning of Front Street Station construction Business Development Eight prospects evaluating real estate options Connected six prospects with SBDC counseling Renovation Packaged and promoted Façade Grant Program with six properties in various stages of design/application Promotion Hosted six North Texas travel bloggers with CVB fam tour Expanded holiday season plans Facebook likes hit 1,000 in less than one year Coming Soon Interactive public art projects 12
Business Communications HOW CAN WE SERVE YOU BETTER? BRE Survey “Highlighting events where we can network our business.” Sent May 1, 2019 “Hiring qualified workers is our biggest challenge. Is there a way 157 contacts - 47 respondents to provide HR data for Mesquite employers?” 30% response rate “Just please keep putting the information out.” Rated BRE partner services = fair to good Rated city-wide business factors = good WHAT ARE YOUR FAVORITE ATTRIBUTES ABOUT MESQUITE? Rated city services = good to excellent “Feels like a community.” -Primary need is employee recruitment “Location.” “Growing City.” -Identified expansion opportunities “The equal opportunity of the City.” New Website Announcement Sent May 15, 2019 607 contacts 37.7% open rate 34.2% click through rate Website announcement graphic BRE Newsletter Sent July 22, 2019 664 contacts 30.6% open rate 19.5% click through rate Sample images of new BRE newsletter 13
Expanded Local, regional and global coverage Marketing Reach -Dallas/Fort Worth Real Estate Review -NTX North Texas Commission -American Way in-flight magazine Staff working North Texas Commercial Association of Realtors (NTCAR) show Article appeared in DFW Real Estate Review 14
Questions? 15
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