Downtown Revitalization Initiative City of Cortland Local Planning Committee Meeting #4 January 18, 2018
Agenda • Survey Results • Priority Project Selection • Planning for Public Meeting #3 • Downtown Profile and Assessment • Market Analysis • Next Steps
Survey Results Online survey was available on CortlandDRI.com December 8, 2017 – December 22, 2017 • 622 respondents • Status (Could choose more than one) • 70% - Non-student Residents • 21% - Employees • 10% - Business Owners • 14% - “Other” (could not be easily reassigned) • Age • 20% - Under 35 years old • 52% - 35-59 years old • 28% over 60 years old
Survey Results – Downtown Core Questions Gauging Cortland’s Sense of “Space and Place” • “Downtown Cortland is a very special place” • 53% - Strongly or Somewhat Agree • 26% - Neither Agree nor Disagree • 21% - Strongly or Somewhat Disagree • “Downtown offers many different reasons to visit” • 31% - Strongly or Somewhat Agree • 21% - Neither Agree nor Disagree • 48% - Strongly or Somewhat Disagree Perceptions of downtown Cortland appear to be directly related to how often they visit the neighborhood. When asked about “ sense of place”, 76% of those who frequent downtown on a daily basis view it as a “very special place,” while 52% of those who visit one to three times per month share this viewpoint.
Survey Results – Enhancing Downtown Culture • What would increase the number of times you visit downtown Cortland? • 74% - Number/Types of retail stores • 69% - Events and Activities • 66% - Number/Types of Restaurants • 29% - Parks/Plazas/Open Space • 28% - Public Art • Would you be more likely to attend the following if it were more accessible in Cortland? • 74% - Concerts • 60% - Theater • 55% - Mainstream Movies • 53% - Comedy Club
Survey Results – Attracting New Residents What Would ld In Increase Your Lik Likeli lihood of f Livi Living Downtown? • Preserving the historic nature of • Major name-brand grocery store downtown • Movie theatre • Improved sidewalks and beautification of • Public Wi-Fi overall streetscape • More affordable apartments and housing • Free public and metered parking, as well options as a parking garage • High-quality, affordable senior housing • Greater emphasis on public safety, crime • More support for the visual and reduction, and anti-drug efforts performing arts • Green space and murals • Intellectual venues such as a bookstore • A bike and pedestrian-friendly downtown and a museum • Better garbage and recycling containers / • Handicap accessibility and elevators programs • Less emphasis on the college bar scene • More diverse storefronts • Major chain retail shops
Priority Project Selection Work Group Process • 3 Work Groups – Arts/Entertainment, Private Development, and Municipal Projects • Review of data provided by project sponsors including: financial viability, project partners, renderings, and how closely the project aligns with the Goals and Strategies adopted by the LPC Market Analysis Findings Priority Project Selection • 26 Projects totaling $12,724,850 in requested DRI Funding • Projects Grouped by DRI Goal
Priority Projects GOAL – Expand the Arts, Music, Sports and Recreation Based Creative Economy • Crown City Artworks Project (public art installations/murals) • Court House Park Mobile Stage and Fountain Upgrades • Downtown Pocket Park • Crown Movie Theater • The Orchard (bowling alley, performance space/recording studio, rooftop park) • 1 N. Main Street Streetscape and Pocket Park • Cortland Bikeshare • Vine Health (gym and fitness center)
Priority Projects GOAL – Build a complete downtown neighborhood which includes housing for all demographics, retail shopping, job availability, access to everyday goods and services, and attractive public spaces • Building and Business Loan Fund • Institute of Geospatial and Drone Technology at SUNY Cortland • 37-39 Port Watson Street (new accessible apartments and façade upgrades) • 73 Main Street (new office/retail space and new apartments) • 13-15 Central Avenue (new office space and new apartments) • 29 Central Avenue (new office/retail space and new apartments) • SUNY Cortland Alumni House Carriage House (renovations) • BRIX (facade improvements) • Keator Block (structural stabilization) • Fiorentini Block (water/sprinkler upgrades, windows, façade, new apartments) • 83-85 Main Street (new apartments on upper floors) • Business Innovation Center
Priority Projects GOAL – Update Infrastructure that Integrates Technology and Sustainability to Address 21 st Century Needs • Main Street Circulation, Infrastructure and Streetscape Improvements • Wi-Fi/Broadband Access • Vermicomposting Marketing Materials • Improve Downtown Trash and Recycling Collection • Alternative Energy Grant Fund • Clinton Avenue Gateway Project
Priority Projects GOAL – Expand the Arts, Music, Sports and Recreation Based Creative Economy • 8 Projects • $2,780,902 in recommended DRI Funding GOAL – Build a complete downtown neighborhood which includes housing for all demographics, retail shopping, job availability, access to everyday goods and services, and attractive public spaces • 12 Projects • $3,260,300 in recommended DRI Funding GOAL – Update Infrastructure that Integrates Technology and Sustainability to Address 21 st Century Needs • 6 Projects • $6,683,648 in recommended DRI Funding
Public Open House #3 Cortland Repertory Theatre 24 Port Watson Street, Cortland, NY 13045 Thursday, February 1, 2018 2-4 PM & 7-9 PM FOCUS: Assessing Public Support for Projects to be Included in DRI Plan TOPICS: • DRI program overview • Community overview highlights • Vision • Goals and Strategies • Detailed Project Presentations • Identify Public Preferences to Inform the Plan and State Selection Process • Next Steps
Outreach for Public Open House #3 Assign Responsibility • Press Release • News Outlets including: Cortland Standard, Cortland Voice and Homer Voice (online), Cortland Tribune, What’s Hot, CladNetwork.com, Neverland News, Local Radio, NOIZE • Flyers posted throughout the City at City Hall, the library, local supermarket, local houses of worship, senior housing and local colleges • Bookmark Distribution (Cortland Downtown Partnership) • Newsblast to be distributed by LPC mailing lists and listserves Meeting Format • Open House Materials • Priority Projects Form to collect public opinion on each project’s impact to revitalization
Next Steps Downtown Profile and Assessment – LPC Review Market Analysis – LPC Review LPC Meeting #5 – Thursday, February 15, 2018, 7-9pm at TC3 • Final Selection of Priority Projects (if needed) • Summary of DRI Effort to Date
Timeline 2017 2018 November December February October January March April June May DRI Area Vision Finalized Downtown Profile & Assessment Goals & Strategies Potential Projects Identified/Updated Detailed Profiles Identified Projects Funding Project List Narrowed Down Public Input Examination of Details Strategic Investment Plans Submitted Plans Reviewed by State Projects Selected for Funding Public Meeting LPC Meeting
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