YOUR REAL-TIME COACH Christer Norström, Founder WeMeMove
Team – A great mix of knowledge and getting things done. 4 PhD´s and senior management skills. We are recruiting more business and marketing people to the team.
Our customers in Vasaloppet. I did great in Vasaloppet! I finished in 5:58, my best race so far. I think the improvement largely came from better technique, thanks to WeMeMove.
Our mission Accelerate learning in sports Selling an effect
WeMeMove is in the absolute forefront of realtime coaching and personalized advice in sport and wellness. We started with one of the toughest challenges there is, XC skiing. We are the first digital coach to a sport race in the world.
Value model WeMeMove creates a personalized training experience by giving : 1.Detailed understanding of a user’s performance. 2.Advice and recommendations based on identified strengths and weaknesses. 3.Real-time feedback on the quality of a particular motion. Made possible with a Smartbelt (Heart-rate + Motion sensors) and Smartphone/Smartwatch.
WeMeMove platform Hardware Can add more functionality to hardware if needed. Memory, additional sensors, multible Bluetooth 3D Acc Pulse Bluetooth connections. Application layer The application using the realtime engine can run on Android Ios Watch Android, IoS or Smartwatch. Applications can run multiple sensors if needed. Reflex [Mobile API] All the classification and KPI calculation is done in Engine [Real-time] real-time on the mobile device. Patents approved in the engine: Advise & Recommendations 1. Classifying periodical motions. 2. Key performance indicators(KPI´s) from periodical Classification KPI´s motions. Cloud WeMeMove Cloud on Amazon Comparisons Trends Database User accounts
Business opportunity 2 segments – Same Smartbelt and platform. RUNNING XC-SKIING 550 000 29 millions Run once a week in US Dedicated XC-skiers Nordic countries 700 000 Swedish people participate yearly in a running event (2012) The average XC-skiier is 42 years old, well educated, Women participating in running events are the fastest family and income above average. Spend 10 000 – 30 growing group in Sweden. 000 Sek per year. The average runner is a 39,5 years, well educated, Over 4 millions XC-Skiers in total globally. lives a family life in a big city.
Business model 1: Understand your potential Smartbelt and App: 650 kr The initial product that ships to the customer will contain one or more tests that they can perform that give them a clear understanding of their abilities and potential for improvement. This product includes the Smartbelt required for the service to operate. The decision to buy our product should be an easy one, which is why we aim for a one-off cost of 650kr for this initial product. 2: Develop your potential Subscription: 59 - 99 kr/month Once a customer has seen their abilities and potential, the service will then offer them access to our advanced coaching and training features for a subscription of 59kr per month. With specific subscriptions targeting races such as Vasaloppet and marathons. These features include real-time coaching, advice and training plans, and meaningful analytics such as trends, comparison to others and injury avoidance One Smartbelt, multiple services
Sales – last season • Webshop – wememove.com • Partnership Vasaloppet • Lead users • Traffic first year mainly via Vasaloppet, but also via Facebook and articles • Specific creadble retail channels or partners
Contacts: Christer Norström, christer@wememove.com wememove.com
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