Chris Mehlert, Website Consultant Internet Marketing is Comprised of - PowerPoint PPT Presentation

Chris Mehlert, Website Consultant

Internet Marketing is Comprised of Two Core Concepts: VITALITY and VIRALITY

Vitality – capacity for survival ? • Website • Social Media • Local Search Optimization

Virality – tendency of online content to circulate rapidly between Internet users Y our online presence must: • meet Internet users’ needs • entice them to share your services

WHERE DO START?

3 FUNDAMENTAL ELEMENTS OF INTERNET MARKETING

1 WEBSITE 83% OF CONSUMERS PERFORM RESEARCH ONLINE BEFORE HIRING A SERVICE

86% of consumers search for local businesses online.

Without a website, you’re only reaching 14% of your target audience.

2 SOCIAL MEDIA SOCIAL NETWORKS ARE THE 4 th MOST POPULAR ONLINE ACTIVITY, BEATING PERSONAL EMAIL.

77% of B2C companies have acquired a customer through Facebook.

Companies with more than 1,000 Facebook Likes receive nearly 1,400 website visitors a day.

3 LOCAL SEARCH MARKETING MARKET YOUR PRACTICE TO A TARGETED ONLINE AUDIENCE

74% of searches are location based.

82% of local searches follow up offline with a visit to the business.

In order to excel with your online marketing approach: • Have an online presence that addresses vitality . – Website – Social Media – Local Search Marketing • Use your online presence to generate virality . – Promote your website – Share updates on social media – Include your location to attract nearby customers

HOW DO START?

3 STARTING POINTS FOR MARKETING YOUR PRACTICE ONLINE

1 WEBSITE GET YOUR PRACTICE WEBSITE

ESSENTIAL ELEMENTS OF AN EFFECTIVE WEBSITE • APPEALING DESIGN • GOOD CONTENT • PERSONALIZATION • SIMPLE NAVIGATION • INTERACTIVE ELEMENTS

APPEALING DESIGN • Studies show you have just 3 seconds to capture a visitor’s attention. • Should prominently display practice name and contact number

GOOD CONTENT • Explains services you offer • Describes sections with bold headings • Increased readability with lists or bullets

PERSONAL IZATION • Staff biographies • Photos of physicians and staff • Office tour

SIMPLE NAVIGATION • Familiar navigation • Uncomplicated • Easy to find desired information

INTERACTIVE ELEMENTS • Videos • Testimonials • Appointment Request • Patient Surveys

2 SOCIAL MEDIA SET UP YOUR PRACTICE FACEBOOK PAGE

SET UP YOUR PAGE AS A LOCAL BUSINESS OR PLACE WWW.FACEBOOK.COM/PAGES/CREATE

FOLLOW THE PROMPTS TO COMPLETE YOUR PAGE

FOLLOW THE PROMPTS TO COMPLETE YOUR PAGE Dr. Digirati provides podiatric services to patients in Temecula and surrounding areas. Services offered include bunion surgery, callous removal, and foot and ankle surgeries. www.podiatrytemecula.com Medical Office

FOLLOW THE PROMPTS TO COMPLETE YOUR PAGE http://www.facebook.com/podiatrytemecula Choose a custom Facebook URL that patients can easily remember or find in search.

3 LOCAL SEARCH MARKETING OPTIMIZE YOUR WEBSITE

INSERT PAGE TITLES THAT REFLECT YOUR SERVICE LOCATION • Inject your page titles and content with the location(s) you service

ADD YOUR PRACTICE TO ONLINE BUSINESS DIRECTORIES • http://www.google.com/+/learnmore/local/ • http://biz.yelp.com • https://signup.citygrid.com/cyb/find_business • http://smallbusiness.yahoo.com/local-listings/basic-listing/

WHEN CLAIMING ONLINE LISTINGS, KEEP IN MIND: • HAVE INFORMATION ABOUT YOUR PRACTICE (ADDRESS, PHONE NUMBER, WEBSITE URL, ETC.) READILY AVAILABLE • BE ABLE TO ANSWER A VERIFICATION FROM YOUR PRACTICE PHONE • REINTERATE YOUR LOCATION IN ALL AVAILABLE FORM FIELDS

TO BUILD VIRALITY, YOU MUST: • GET A WEBSITE • CREATE A FACEBOOK PAGE • OPTIMIZE YOUR WEBSITE

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