Engagement through digital media
The Initiative: Children and Youth 46% of the world population is now younger than 25 years old. Greatest change agents in the households and communities.
engaging through digital media • Media and ICTs are spreading rapidly • Youth are early adopters • UNICEF has developed low bandwidth tools for the internet and messaging for mobile outreach • Open source for localization and communities of development • Building next-generation communities of advocacy
Online communities for Youth Advocacy Voices of Youth
Overview • UNICEF’s website for children and adolescents, launched in 1995, upgraded in 2004. Soon in 2009. • Guided by the Convention on the Rights of the Child: Articles 12, 13, 17 & 29 • Focuses on exploring the educational and community http://www.unicef.org/voy building potential of the Mission: To offer all children and adolescents, Internet in a safe and secure including the hard-to-reach, a safe and environment supportive global cyberspace within which they can explore, discuss and partner on issues • Facilitates the meaningful related to human rights and social change, as participation of young well as develop their awareness, leadership, community building, and critical thinking skills people on child rights and through active and substantive participation with development related issues their peers and with decision makers globally.
Geographic representation South Asia 7% Industrialized Eastern Europe countries 5% 29% Middle East 2% Africa 16% East Asia & Pacific 5% Latin America & the Caribbean 36%
Programmatic Opportunity Initiatives: • Establish peer groups Rural Voices of Youth: • Mechanism for Question and Answers RVOY links young people from rural areas in 20 countries, who do not have access to internet: • Peer-to-peer mentoring Argentina, Bangladesh, Bulgaria, Gambia, Ghana, • Develop and support regional and Haiti, Kenya, Liberia, Malawi, Nepal, Nigeria, Oman, national online communities. Pakistan, Peru, Rwanda, Singapore, Swaziland, Togo, Uganda, Zimbabwe. • Use materials offline for awareness and education. Digital Diaries: A series of audio pieces produced by youth for • Facilitate youth participation and youth. input around events, reviews, conferences One Minute Junior Videos: A series of one minute videos produced by youth to be aired in different youth TV networks.
Online communities for Youth Advocacy UniteForClimate
Community and Content Universities Youth Organisations/NGO 1. Act as regional leaders for advocacy and 1. Identify resource needs and action. knowledge. 2. Take part and reflect with university 2. Provide local, actionable strategy through students in brainstorming groups group brainstorming and resources. 3. Share with other groups locally 3. Site moderation through 4. Upload and share locally developed mentors and interns resources and content Youth processes 1. Develop meaningful, coherent participative process through virtual participation and collaboration. 2. Enrich their consultative process through inputs and knowledge provided by the other actors of the community.
The Initiative: How HOW 1. Communication : Online collaboration and networking 2. Resources : Global network of partners 3. Education : Connecting Classrooms 4. Events/Campaign actions : TUNZA/community driven OUTCOMES 1. Facilitate technical, academic and logistic support for existing youth initiatives 2. Increase the voice and visibility of existing youth actions 3. Provide increased access to knowledge 4. Create opportunity for cross-cultural learning. 5. Facilitate collaboration between academics, youth NGOs and UN agencies. 6. Support climate change discussions in schools through global student dialogue .
Online communities for Youth Advocacy Mobile Solutions
internet access Only 25% of the population is online roughly 1.5 billion people Wall Street Journal 9/9/2008
mobile growth 4 billion mobile subscriptions 64% of those from developing nations International Telecommunication Union: Measuring the Information Society: The ICT Development Index 2009
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engaging on mobile: speak africa south africa nigeria egypt uganda senegal ghana madagascar ethiopia 16
engaging online: connecting classrooms 17
engaging on mobile: speak africa ages 16 – 24 distributed by fliers at UNICEF Country Offices weekly PSAs on local radio 3,000 – 5,000 responses sent via SMS or ‘please call me’ PCM messages arrangements in each country reviewed and published on speakafrica.org 18
engaging on mobile: speak africa 19
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