The Good, The Bad & The Ugly Youth, Social Media & the Job Search Catherine Maybrey maybrecr@mcmaster.ca
Youth Employment Stats • Ontario: – Youth unemployment rate 16.2% (HRSDC) • Youth NILF – “18% reported wanting a job but stated that they had not looked for one.” (StatsCan)
Hiring & Social Media From the Employers’ Perspective… Lower cost of attracting Increases pool of candidates applicants Sneak preview of applicant; credibility based on connections
The Benefits of LinkedIn Secondary Students (15-19) Post-Secondary Students (19+) Extracurricular Projects Activities Experience Volunteering Connections Skills & Courses
LinkedIn Dos Authentic Professional Selective Update
LinkedIn Don’t’s Spam Expect People Miracles Forget Be Shy Etiquette
The Good, The Bad & The Ugly
The best summary
LinkedIn in the Youth Job Search • Relationship building tool • Ask for help • LinkedIn Groups for clients • Head start & long term growth
Twitter Search Engine Relationship Building Social Self- promotion
Twitter Search– Hashtags (#)
Relationships: Employers & People
Social (Sharing)-
Self-Promotion
Worst Twitter Mistakes Profile • Not using or misusing Content • Swearing, ranting, racism • Spamming, Selfishness plagiarism
Worst Tweets
Other Social Media Facebook Blogging Flickr YouTube
Key Takeaways • Service Providers: Social Media Savvy • Keyword in Social Media: SOCIAL • Time Commitments • Learning Curve • Customization & Personalization • The New Permanent Record
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