Casual fashion for a casual life Disclaimer Important information - PowerPoint PPT Presentation

Company Presentation August 2010 1 Casual fashion for a casual life

Disclaimer Important information This document has been prepared by Tom Tailor Holding AG for information purposes only, solely for the use at this investors presentation must be treated confidentially by attendees at such presentation and must not be distributed, passed on or otherwise disclosed. In particular, this document is not an offer of securities for sale in the United States or any other jurisdiction. The information contained in this document has not been independently verified. We make no representation or warranty, express or implied, as to, and you should not unduly rely on, the fairness, accuracy, completeness or correctness of the information or opinions in this document. This document contains forward-looking statements. These forward-looking statements reflect our management’s current views with respect to certain future events and financial performance. A number of factors could cause our actual results to differ materially from those projected or implied in such statements. We accept no obligation to update any of the forward-looking statements in this document or to adjust them for future events or developments. Our common shares are listed on the regulated market of the Frankfurt Stock Exchange (Prime Standard). We publish annual, quarterly and other reports and announcements in accordance with German law and the rules of the Frankfurt Stock Exchange. You can find these publications on our website at www.tom-tailor.com. TOM TAILOR COMPANY PRESENTATION 2

Act Premium – Sell Volume 3 TOM TAILOR COMPANY PRESENTATION 3

Act Premium – Sell Volume TOM TAILOR COMPANY PRESENTATION 4

Strong and experienced management team Dieter Holzer, CEO Dr. Axel Rebien, CFO Christoph Rosa, CPO • Joined TOM TAILOR in September 2006 • Joined TOM TAILOR in October 2005 • Joined TOM TAILOR in November 2007 • 2000-2006: CEO at Tommy Hilfiger • 2002-2005: Ernst & Young Corporate • 2003-2007: Marketing Director Street Germany Finance, Transaction Advisory Services One (Division Head, CBR Group) • 1995-2000: Wholesale Manager at Esprit • 1999-2002: Arthur Andersen • 2002-2003: Rosa Retail Proprietor Europe, especially for Germany, UK and • 1991-1998: Bremer Landesbank Capital • 1999-2002: P&C Buying Department Eastern Europe Markets TOM TAILOR COMPANY PRESENTATION 5

Investment highlights–A proven business concept with a strategy for systematic and profitable growth 1 Vertical Lean and vertical business model with full information control over entire � system-supplier value chain of lifestyle Fashion follower approach with 12 collections per year minimising fashion risk fashion � 2 Strong growth potential across product divisions Attractive � growth Multi-channel distribution focused on controlled space driving growth and � potential fostering brand reach 3 Strong Strong economies of scale effects � profitability Structural margin upside potential through systematic retail expansion upside � 4 Experienced Business revitalisation since entry of new management as base for � management systematic and profitable growth team Long-standing industry experience and track record at leading apparel players � TOM TAILOR COMPANY PRESENTATION 6

TOM TAILOR at a glance MEN WOMEN KIDS & MINIS Licenses/Accessories Denim Male Denim Female Balanced product portfolio Strong international presence Multi-channel distribution Controlled distribution Denim 12% Retail stores Controlled Retail/B2C Denim Female 5% 20% Denim Male 7% International distribution Non-controlled Licenses 25% 31% and other 2% Casual 60% distribution 40% 86% KIDS & E-business Domestic 6% MEN 41% MINIS 13% 69% Franchise WOMEN Wholesale/B2B 11% 32% 75% Shop-in-shop 24% Total revenues 2009: €300.2mm Total revenues 2009: €300.2mm Total revenues 2009: €300.2mm Total revenues 2009: €300.2mm Fiscal year 2009, as of December 31, 2009 TOM TAILOR COMPANY PRESENTATION 7

Multi-channel distribution approach providing significant growth opportunities Controlled Retail / B2C Wholesale / B2B distribution Retail E-business Franchise Shop-in-shop Multi-label www.tom-tailor.de PoS 96 own operated 1,240 across stores across www.tom-tailor.at 205 across Europe ~4,500 worldwide as of Europe Europe June 30, 2010 www.tom-tailor.nl � Promote identification with � Fundamentally strong � Mono-label stores run on � Demarcated retail areas � Listings in multi-label the brand distribution channel a franchise basis in department stores retailers offering a limited launched in December range of TOM TAILOR � Situated in top locations � Attract potential � Assistance in professional 2006 products in larger towns and cities Highlights franchisees retail space management and shopping centres � High customer � Designed in accordance convenience with TOM TAILOR’s specifications TOM TAILOR COMPANY PRESENTATION 8

TOM TAILOR has outperformed the apparel market Clothing market–Germany (€bn) Market shares TOM TAILOR Western Europe Germany CAGR 06–08: Top 5 companies Top 5 companies +12.5% 11.7% 15.0% Market CAGR 06–08: 56.4 56.2 55.7 +0.7% Others Others 88.3% 85.0% 2006 2007 2008 Source: Verdict (2009) Source: Mintel report (October 2009) TOM TAILOR Retail–Like-for-like sales growth Highlights � Significant outperformance of TOM TAILOR, growing in Excluding e-business Including e-business Germany at a CAGR 06–08 of 12.5%, systematically gaining 16.5% market share 14.0% 12.6% � Strong growth momentum through retail store roll-out and like- for-like sales growth 4.6% 2.8% � High level of fragmentation in the Western European and German apparel industries with the top 5 companies holding a market share of 11.7% and 15.0%, respectively 2007 2008 2009 TOM TAILOR COMPANY PRESENTATION 9

1 Vertical system-supplier of lifestyle fashion A premium lifestyle brand at affordable prices Lifestyle matrix TOM TAILOR target group Nominal disposable income of ESCADA German households Exclusive JIL SANDER PRADA segment 2008 STRENESSE MAX MARA 37.2mm¹ % of HHs RALPH LAUREN Households (HHs) BOGNER DIESEL HUGO BOSS CLOSED 2.5 HHs REPLAY TOMMY HILFIGER (Disp. income: > €4,500) segment Bridge 6.7% STRELLSON MARC O’POLO G-STAR STEFANEL TOM TAILOR GERRY WEBER target group MEXX ESPRIT 20.3 HHs S. OLIVER Medium price 54.6% (Disp. income: segment BENETTON BONITA MANGO €1,500-4,500) STREET ONE ZARA CECIL NEW BESTSELLER YORKER LERROS GROUP H&M medium price segment Low to PIMKIE ORSAY TAKKO 14.4 HHs C&A 38.7% (Disp. income: < €1,500) KIK Fashion degree Low High Source: German Federal Statistical Office - Statistical Yearbook 2009, Management view; ¹ Excludes ~2.9mm households for which no disposable income figures are available as per German Federal Statistical Office Strong market positioning in the young, casual lifestyle segment Primarily targeting the middle-income consumer segment with a highly attractive value-for-money proposition TOM TAILOR COMPANY PRESENTATION 10

Vertical system-supplier of lifestyle fashion 1 Strong consumer acceptance: TOM TAILOR is one of the fastest growing apparel brands Dimensions of consumer acceptance and brand recognition across competitors Brand awareness Brand ownership Willingness to buy 40% 8% 12% 2001 +31%-pts +14%-pts +14%-pts 71% 22% 26% 2006/7 77% 27% 32% 2001 +11%-pts +12%-pts +9%-pts 88% 39% 41% 2006/7 72% 25% 31% 2001 +15%-pts +16%-pts +12%-pts 87% 41% 43% 2006/7 2001 68% 18% 25% +9%-pts +2%-pts +3%-pts 77% 20% 28% 2006/7 One of the key winners in recent history according to Spiegel Outfit–a leading brand survey in Germany Industry-leading growth rates across all relevant brand dimensions Source: Spiegel Outfit study 6 (2007); Spiegel Outfit study 5 (2001) TOM TAILOR COMPANY PRESENTATION 11

Vertical system-supplier of lifestyle fashion 1 Lean and vertical business model with full information control over entire value chain Full information control across all value chain processes Product development Sourcing Logistics Distribution e.g. Women Design Complete outsourcing Centralised Technical preparation of manufacturing warehousing Points-of-sale Buying / purchasing and procurement system Product management � Low fashion risk with 12 � ~90% of purchasing in � Outsourced to DHL with B2B � Multi-channel distribution collections per year wholesale segment via portal ensuring 24/7 availability approach with focus on pre-order system minimising for business partners controlled distribution stock risk Focus on core value added processes: product development and distribution Track record for system expertise and meticulous supply chain management TOM TAILOR COMPANY PRESENTATION 12