EVENT PROPOSAL GROUP MEMBERS: YOKE YEN RENEE Brother Vellies’s Fashion Presentation
House of V’s Fashion Presentation EVENT IDEA: FASHION PRESENTATION WHAT IS A FASHION PRESENTATION? • A refreshing way for brands to showcase their collections outside of the runway medium • Less costly compared to a fashion show. • Audience (buyers, medias, social media influencers) are able to get a closer look and discuss about the collection with the designers. PURPOSE OF THE EVENT: • Provide an opportunity for the public to experience a fashion presentation which is a rare sight in Malaysia. • Introduce fast-growing local fashion brands to the public. • Influence people to do a good deed by supporting our event and at the same time helping the children trapped in poverty which does not have education nor nutritious food access. • Allow fashion students to connect and network with people in the industry.
THE EVENT WILL CONSIST OF LOCAL MODELS MUSIC & FOOD CHARITY FUN ACTIVITIES GUEST • • • • • DESIGNERS Through Local band 50% of ticket Personalised 100 pax and • • modelling DJ sales will be Kittie Yiyi vending machine above • • • agency (BASE Prepare donated to • Motoguo Customizable T- Media & social • model soundtrack Dignity for shirt booth for Man Chien media • management, Catering services Children guest influencers • Andrew (finger food) Foundation Money collected models, Amber from T-shirts sold & Chia academy) vending machine • Volunteer will be donated for candidates charity)
WHO IS DIGNITY? Dignity for Children Foundation is a non-governmental organization that provides holistic care and education for urban poor children in Kuala Lumpur, Malaysia.
KITTIE YIYI – The label reflects on the designer’s everyday lifestyle. Colourful, fun, quirky, charming, unusual, odd and adventurous.
MOTOGUO – Motoguo incorporates quirky textures and shapes in his designs. He often glaze his collection with a layer of cynical, self-deprecating humour.
MANCHIEN – “We make wearable art,” this is a justified statement from MANCHIEN. Her designs incorporate paints on garments and create textures with hands along the creative process.
Nelly Magazine PRESENTATION THEME/ SET UP: MOTOGUO • Classroom theme • Props: Desk & chairs, books, mini black board, drawers, decorations (plants, earth globe), school bags Client Magazine
PRESENTATION THEME/ SET UP: KITTIE YIYI • Picnic theme • Props: Grass carpet, picnic mat, picnic basket, food & fruit props, plates, dining utensils etc
PRESENTATION THEME/ SET UP: MANCHIEN • Painter’s workshop • Props: Painting utensils, canvas, sketch books, stool, backdrop with splashed paints, MANCHIEN’s artwork etc
MODEL’S INTERACTION • Interactive, acting, get into character with the theme • Could be posing, sitting, standing or walking • Position of the model changes throughout the presentation • Interact with props
VENUE: MAPKL, PUBLIKA Level G2-01, Block A5, Solaris Dutamas, No 1, Jalan Dutamas 1, 50480 Kuala Lumpur, Malaysia WHITE BOX • 5,000 sq ft open daylight filled space BLACK BOX • 5,000 sq ft space with option for 250 tiered seating or 300 floor-level seating. The space is sealed from daylight and equipped with lighting and AV system
SKILLS NEEDED • Management skills, communication skills, teamwork, organizational skills, people skills & problem solving skills TEAMS NEEDED • Leader • Secretary • Treasurer • Backstage team (model, fittings, hair & makeup etc) • Creative committee (decor, designing logo, creative works etc) • Operations Liaisons (venue, crowd flow, tech support, lighting, sound etc) • Digital team (design logo, posters, ticket, press release etc)
TIMELINE
COSTING
THANK YOU Kate Spade’s Fashion Presentation
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