The Paralym Art World Cup temp Partnership Proposal Purpose of - PowerPoint PPT Presentation

The Paralym Art World Cup （ temp ） Partnership Proposal

Purpose of Proposal The following proposal is for guiding companies and organizations that are interested in endorsing the “ Paralym Art World Cup”, the new project from the Shogaisha Jiritsu Suishin Kikou Association’s Paralym Art project. We sincerely hope that you take our project into consideration. 2

About Paralym Art Creating a world where disabled people make their dreams come true with their art Paralym Art aims to create a sustainable system that promotes the financial independence of disabled people not with the help of welfare but with the continuous support of private companies. Japan’s disabled population is around 7.4 million people * Around 6% of Japan’s population ① Lack of Opportunities ② Financial Struggles ③ Lack of Understanding The reality disabled people face Poverty Rate: 16% for non-disabled people vs. 56 ％ for disabled people For many disabled people that are finding it hard to join society and are struggling financially, what they need the most is assistance in achieving financial independence instead of temporary aid. The Role of Paralym Art Supporting the financial independence of disabled artists by connecting them with companies and other organizations 3

Association Overview Company Name Shougaisha Jiritsu Suishin Kikou Association Date of Initiation September 2007 December 5 th , 2012 Date of Establishment Postal Code: 105-0014 Address Paralym Art Management Office 5F Mita City Plaza, 3-40-4 Shiba, Minato-ku, Tokyo, 105-0014, Japan Contact TEL 03-6436-0035 FAX 03-6436-0851 Akihiro Matsunaga （ Parents Inc. Current CEO) Founding Director Paralym Art Special Supporter Senior Managing Shinji Kagawa Ryo Nakai （ Former Yoshimoto Comedian ） Director Thane Camu （ TV Talent ） Director Fusao Sakaguchi （ ONETOPJAPAN Inc. Current CEO ） Director Hideyuki Kawaguchi （ Global Cast Inc. Current CEO ） Director Yasuo Hirose （ Parents Inc. Current CEO) Director Ryo Nakai （ Parents Inc. ） Director Yasumichi Ito (Parents Inc. Business Strategy Section , Section Chief ） Auditor Makoto Usui (Opinion Inc. Current CEO, Kyoto University Graduate School of Special Advisor Director Management Distinguished Professor ） Thane Camu Yukio Nakamura （ Sompo Japan Inc. Former CEO/Executive Operating Officer) Special Advisor Teruo Katsura （ Pension Fund Association Current Compliance Officer ） Special Advisor Special Supporter Shinji Kagawa Ambassador Takahito Soma Former Representative Seiko Noda (Current Interior Minister) Director URL http://paralymart.or.jp/ Former Representative Director Seiko Noda 4

The Activities of Paralym Art Our project provides artworks by disabled artists to companies and other organizations and provides payment to the disabled artists As many disabled people engage in painting, Paralym Art begun its work to develop fields of work for people with disabilities by utilizing their artistic talents. We started with the business model of renting out artworks and paying 50% of the revenue to disabled artists, and have expanded our activities with the understanding and support of many companies and organizations. Partnerships Rental Registration Licensing Events Contests Managing Artists Training and Artworks Payment Payment Clients Artists ○ Anyone that is interested can participate for free ○ We will pay compensation (50% of revenue made) to registered artists (individual ・ institutions) ○ The revenue made between April 2016 to March 2017 is around JPY 7 million ○ Registered Artists: Around 550 (as of April 2017) 5

Beyond2020 Certification Paralym Art has been certified as a 『 beyond2020 Program 』 The beyond2020 program was established to create a lasting legacy that looks beyond 2020, while promoting Japanese culture ■ The beyond2020 program ・ A certification program by the Japanese government for cultural programs that will create lasting legacies that go beyond the Tokyo Olympics. ・ The certification and the logo, is given to cultural programs that are deemed to promote and raise awareness of diversity and social inclusion. ・ The program encourages various organizations, both public and private, to take active steps in promoting the culture of Japan while making it easier for people that are differently abled and culturally diverse to participate in Japanese society. Original Text taken from ：”The Tokyo Olympics・ Tokyo Paralympics Main Promotion Office of the Cabinet Secretariat” website 6

Corporate Partners ※ Corporate Partners Example （ random order ） 7

Corporate Partners ※ Corporate Partners Example （ random order ） 8

Project Examples ： The SOMPO Paralym Art Soccer Art Contest http://www.soccerart.jp/ Hosting the soccer themed “SOMPO Paralym Art Soccer Art Contest” Main Sponsor ： Sompo Japan Nihon Koa Inc. 9

Project Examples ： Media Exposure Media Coverage for our Soccer Art Contest [ Newspapers ] [ WEB ] No. Date Medium No. Date Medium No. Publication Date Medium 東スポ WEB 1 Sep 10th Asahi Newspaper 7 Sep 16th Muroran Nippo 1 Sep 9th (Tokyo ver.) 2 Sep 9th Tokyo MX NEWS 2 Sep 10th Asahi Newspaper 8 Sep 20th Osaka Nichi Nichi (Osaka ver.) Newspaper 3 Sep 9th Yahoo! Japan News 3 Sep 10th Asahi Newspaper 9 Sep 20th Nihonkai Newspaper 4 Sep 9th Gunosy (Sapporo ver.) ■ Nippon TV NEWS24 5 Sep 9th 4 Sep 10th Shimono Newspaper 10 Sep 22nd Fukui Newspaper 6 Sep 9th Yomiuri TV News & Weather 5 Sep 10th Kitaguni Newspaper 11 Sep 10th Ise Newspaper ■ ホウドウキョク 7 Sep 14th 6 Sep 10th Kyusyu Sports 12 Sep 10th Sanyo Newspaper [ Magazines ] [ Videos ] No. Broadcast Dates Medium Air Time No. Date Medium Name Oct 3 rd ~ Oct 9 th 1 Tokyu Rail Train Channel 15 sec/1 material 1 Nov 2nd Comic Magazine for Youth Grand Jump Oct 3 rd ~ Oct 9 th Hachiko Mae Vision Q’s Eye 2 7 days 15sec/time 2 Nov 15th Football Magazine European Soccer Super Goal Vol.4 [ TV ] [ Media References of Award Ceremony ] No. Air Date Program Station Air Time Title 障がい者アート表彰式 Media Coverage Achievements 1 Sep 9th Tokyo MX NEWS Tokyo 1:05 min テーマはサッカー MX キャプテン翼とのコラボも！ 2 Sep 9th NEWS ZERO Nippon 3:35 min • TV: 5 障がい者アート X サッカー TV • Newspapers: 12 3 Sep 12th Freshen Up!! Nippon 6:30 min <QUIZ> • Magazines: 2 パラリンアート・ TV サッカーアートコンテスト • WEB: 95 日本サッカー応援宣言 「サッカー」がテーマの 4 Sep 18th TV 0:19 min • Videos: 2 パラリンアート表彰式 Yabecchi F.C. ASAHI ー 5 Sep 9th Paralym Art TV Tokyo 4:00 min MX 10

Project Example ： Media Exposure ■ Examples of TV mentions of the 2016 SOMPO Paralym Art Soccer Art Contest TOKYO MX Nippon TV TV Asahi Nippon TV September 9 th / September 12 th September 18 th September 9 th November 1 st Freshen Up!! Yabecchi F.C. NEWS ZERO TOKYO MX News Paralym Art TV 11

Invigorating Paralym Art Hosting a Global Initiative to Invigorate Our Efforts in and out of Japan! As an organization that expanded within Japan, Paralym Art is still growing Since the start of our operation, the number of our registered artists have reached 550 (as of April 2017). Moreover, a total revenue of \7 million was paid to our artists in the last year. We are continuously expanding, and we Japanese have no intention to stop. Paralym Art Artworks With the Tokyo Olympics approaching, we believe it’s time to take Paralym Art to the global stage. Therefore, we plan to International organize and host an event that would Paralym Art act as a catalyst for the rapid expansion Artworks Japanese Paralym Art Market of our operations and our partners in and out of Japan. Global Paralym Art Market We will invigorate our activities and raise awareness within Japan, by expanding our partnerships and our activities on a global scale 12

Organizing the Paralym Art World Cup We are planning to host the “ Paralym Art World Cup”, as an event that symbolizes the globalization of Paralym Art. Our 1 st goal is 2020, when the whole world looks to Japan. Our final goal is to create an ongoing initiative that would go beyond 2020. The global population of disabled people is estimated to be *1 billion, or 15% of the global population, with the ratio of disabled people being higher outside of Japan. Moreover, the less developed a country is, the higher the ratio of disabled people, with official assistance becoming harder to reach. As the interest towards social inclusion is increasing, we will work to invigorate Paralym Art along this social tide towards 2020: an Olympic year for Japan. Our aim is to make 2020 into a milestone year for Paralym Art within Japan and around the world. We will continue to work globally in the long term as well, and aim towards future Olympic years: Paris in 2024 and L.A. in 2028. 2028 2024 11 th Event 7 th Event 2020 （ The United States ？） 3 rd Event （ France ？） 2019 2 nd Event 2018 1 st Event Hosted within Japan Hosting worldwide after 2020 We will cultivate our Japanese initiative into a global movement, and expand the activities for the Paralym artists of Japan and around the world. *2011: WHO, World Bank 13