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Data Presentation in GIS Cartographic Basics Why This Workshop? Learn a few key cartographic principles Many professionals using GIS dont have background in cartography, color or design Learn how to share those principles Help


  1. Data Presentation in GIS Cartographic Basics

  2. Why This Workshop? • Learn a few key cartographic principles – Many professionals using GIS don’t have background in cartography, color or design • Learn how to share those principles – Help others create clear maps WHY cartography is important… Help others to see/understand the results of your efforts

  3. GOAL Present Information in a Clear & Useful Map Manipulating Graphic Properties of Map Elements – Carefully & accurately represent information – Create visual hierarchy – Maintain clarity and Societal legibility Enterprise GIS Dept. Your audience is Projects going to expect more & know less

  4. The Communication Channel REALITY Data collection CARTOGRAPHER & compilation Selection Recognition Classification Simplification Symbolization ? and Read MENTAL IMAGE OF Analyze “REALITY” Interpret MAP USER Map Creation

  5. Investigation/Preparation • Identify Map User – Display medium (paper or digital)? – Available time & proximity to map? – Users expected understanding of map data? – In or out of peer group? • Determine Map Focus/Extent – What information is being presented? – Layers needed to present a complete picture? – Extent of important layers?

  6. Think of end result before you begin • Hardcopy? • Data Scale vs. Output Size How big can you print? CAN you show what you want? • Paper Types • Plotter restrictions • Digital / On-line • Resolution/size of screen • How much data can be seen

  7. Considerations • Determine Data: – Selection – Classification – Simplification – Symbolization • Determine Map Type: – General or “Reference” Map – Thematic Map

  8. General Maps • Locational • Positional • Display a Variety of Features for a Variety of Users – More information than any single user needs

  9. Thematic Maps • Display the Structure of Type A Distribution Type E – Qualitative - Soil type Type K Type C2 • Display Specific Attributes or Type C Relationships – Quantitative - Soil Depth Over 8” 5- 8” Under 1” 3- 5” 1- 3”

  10. Do you have all of these???? • Print Date • Scale Bar/Ratio • Data Date • Data Sources • Neatline • Classification • Legend Methodology • Logo • North Arrow • Location of “Plot file” • Map View

  11. Cartographic Components ? Clarity & Legibility • Visual Contrast • Visual Balance Manipulate graphic elements • Color • Text Selection text • Symbol Selection Text TEXT TEXT

  12. Visual Contrast • Basis for Seeing – Aids differentiation – Creates hierarchy • Creating Contrast Bridgerton Bridgerton – Color – Value – Size – Shape Gotham – Texture Holbein Holbein GOTHAM Riverdale Riverdale

  13. Visual Contrast: Examples • Size • Value

  14. Creating Visual Hierarchy Use line weight, shading, & text to create depth.

  15. Color • Hue (H) - What We Mean by “Color” – Qualitative Symbols Polychromatic – Quantitative Symbols Monochromatic/Dichromatic • Value (V) - “Light and Dark” – Quantitative Symbols • Saturation (S) - Intensity of a Hue – Least controllable – Larger areas appear more intense

  16. Color • Clarify and Delineate Features • More Details & Design Possibilities • More Visual Interest • Clarify Facts Type A Type E Over 8” Type K Type C2 5- 8” Type C Under 1” 3- 5” Qualitative 1- 3” (Polychromatic) Quantitative (Monochromatic / Dichromatic)

  17. Color models • Different models for different uses • RGB ( Red-Blue-Green ) – CRT display LIGHT • CMYK ( Cyan-Magenta-Yellow-Black ) – Printing/Plotting PIGMENT • HSV ( Hue-Saturation-Value ) – Primary Colors INTUITIVE – ArcView‟s color model

  18. HSV: ArcView‟s Color Model 0 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 255 Hue - What we mean by „color‟ All the colors of the rainbow Saturation - How much „color‟ Adding color/pigment . . . . . Value - Light & dark of „color‟ . . . . . Adding black

  19. Manipulating HSV

  20. Using HSV for effect • Manipulate HSV to create colors that go well together – Select the same color for polygon fill & outline – Open ArcView‟s “Custom” color editor and drop the “Value” of the outline, or turn it off together – Create more contrast between line & polygon features

  21. Perception of Graphics • Eye Limitation – 12 colors – 7 Shades of the same color • Texture vibration

  22. Creating dynamic ramps Use the CTRL button to create complex ramps • Complex graduated City of Riverside - LandUse Open Areas Digital Elevation Model Natural Open Space Public Facilities & Open Space 94.738 - 243.516 color ramps Parks - Public 243.516 - 392.294 Parks - Other Recreation 392.294 - 541.071 Agriculture 541.071 - 689.849 Residential Residential - Rural & Residential 689.849 - 838.626 + Residential - Semi- Rural • Graduated unique 838.626 - 987.404 Residential - Estate 987.404 - 1136.182 Residential - Hillside 1136.182 - 1284.959 Residential - Low Density Residential - Medium Density 1284.959 - 1433.737 in one ramp Residential - Medium-High Density 1433.737 - 1582.515 Residential - High Density 1582.515 - 1731.292 Mixed Use - Residential Emphasis 1731.292 - 1880.07 Commercial Commercial - Business & Office 1880.07 - 2028.847 Commercial - Service 2028.847 - 2177.625 Commercial Center 2177.625 - 2326.403 Commercial - Automotive Park 2326.403 - 2475.18 Industrial Industry - General 2475.18 - 2623.958 Industry - Business Park 2623.958 - 2772.736 Industry - Light 2772.736 - 2921.513 Office Bldgs 2921.513 - 3070.291 Office - Low Rise Office - Mid Rise Mixed Use - Office Emphasis

  23. Labels • Presence or absence of a label Bridgerton assigns importance – “ Riverdale” is unimportant, Gotham therefore it bares no label Holbein Riverdale Bridgerton GOTHAM Holbein

  24. Text Selection • Qualitative – Vary: color-H > style > font • Quantitative – Vary: CASE > s i z e > font > color-H > color- H • Be Aware of Text Color vs Background Color • Limit Text to Three Fonts – Use style , CASE, color- H and color-H

  25. Label Placement • Help User Read Faster and Easier – Consistent Placement – Resolve Ambiguity Combine with symbol selection to complete differentiation

  26. Point Symbol • Geometric symbols – Quantitative – Qualitative • Icons – Quantitative – Qualitative • Symbols – “Picture” images – Qualitative

  27. Line Symbols Quantitative Qualitative Value Hue Size Shape Value w/Direction Hue w/Direction Size w/Direction

  28. Symbol & Text Selection • Display Qualitative Classes – TEXT Color-H Style Font – POINT Color-H Marker Size Label – LINE Color-H Marker Size Label – AREA Color-H Fill/Outline Label • Display Quantitative Classes – TEXT Case Size Font Color-V – POINT Size Color-V Label Marker – LINE Size Color-V Label Marker – AREA Color-V Fill/Outline Label Note: Limit # of Text Fonts to Three Text Color vs. Background Color

  29. Simplify, align & group City of Riverside - LandUse • Example: creating a complex Open Areas Natural Open Space legend Public Facilities & Open Space Parks - Public Parks - Other Recreation – “Grouping” graphic elements Agriculture Residential – “Align” individual & grouped Residential - Rural & Residential Residential - Semi- Rural Residential - Estate elements Residential - Hillside Residential - Low Density Residential - Medium Density Residential - Medium-High Density Residential - High Density Mixed Use - Residential Emphasis Commercial Commercial - Business & Office Commercial - Service Commercial Center Commercial - Automotive Park Industrial Industry - General Industry - Business Park Industry - Light Office Bldgs Office - Low Rise Office - Mid Rise Mixed Use - Office Emphasis

  30. Legend ideas POPULATION 20 Million 12 Million 8 Million 6 Million • Study maps for Legend ideas – Be creative be careful! Hillshade Scale – Simplify - Edit Predefined Legends – Create adjacent color Direction bar with dropped values Hillshade legends Speed / Volume

  31. FINALLY . . . • Does the end product actually fit the need? • Enduser understand scale bar or ratio scale? • Map date and data date clearly stated? • Data source, projection, quality & quality issues stated clearly? • Sacrifice clarity for beauty? • Include classification methods? • Disclaimer?

  32. Online Resources @ ESRI • Resources.esri.com Jonathon Corbridge • Mappingcenter.esri.com jcorbridge@esri.com • Store.esri.com

  33. BOOKS! ESRI: Designing Better Maps: A Guide for GIS Users Designed Maps: A Sourcebook for GIS Users AMAZON: How to Lie with Maps Colour Basics for GIS Users Jonathon Corbridge jcorbridge@esri.com BUY A COLOR WHEEL!

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