Campus Gateway Project Spring 2017 Planning Studio May 10th, 2017
Identified Potential Gateway Sites Impact Threshold Likelihood of remaining a gateway
VCU Campus IDENTITY Gateway Project Implement gateway elements that expand the unique identity of Virginia Commonwealth University at key locations. Goals 1. Ensure transitions between surrounding neighborhoods and campus are clearly indicated. & 2. Create features using VCU-specific materials and design that present a clear distinction when Action entering campus. Items a. Incorporate VCU logos, colors, and materials appropriate for the location in gateway designs. b. Place iconic pylons at appropriate locations. 3. Take advantage of infill development sites at key gateway locations by designing structures that serve as anchors for the university.
VCU Campus CONTEXT Gateway Project Design architectural and landscape elements that reflect the characteristics of the neighborhoods and city districts surrounding campus. Goals 1. Design a building for the Broad and Belvidere gateway that compliments the Institute of & Contemporary Art building and creates ties to the City of Richmond Arts District. Action 2. Create cohesion between the architectural elements of the Fan District and proposed gateway Items design at the western edge of campus.
VCU Campus SAFETY Gateway Project Ensure safe and effective multimodal pathways at gateway sites. Goals 1. Slow traffic by implementing traffic-calming measures at appropriate locations. & Action a. Widen crosswalks and increase crossing times at intersections with high-traffic flow. Items b. Use textural materials and visual elements within intersections to slow traffic.
VCU Campus BEAUTY Gateway Project Design VCU gateways that are aesthetically pleasing for people to move through or linger in for daily university life or special events. Goals a. Implement landscape improvements & i. Trees, groundcover, and shrubs Action ii. Lighting, fencing, and walls iii. Water features Items b. Incorporate public art i. Display artwork within gateway designs. ii. Murals, sculptures, and architecture
VCU Campus ACTIVE NODE Gateway Project Create multi-use destinations through placemaking. Goals 1. Expand potential uses at existi ng open spaces. & 2. Use infill development opportunities to create interactive public spaces. Action Items 3. Leverage existing activity nodes to expand int eraction at gateway sites.
VCU Campus Gateway Project Site 1 Harrison, Grove, and Park Existing Conditions
VCU Campus Gateway Project Site 1 2. Site B. A. C. 1. Recommendations 1. Legend: 3. 4. 1. Expanded Paving Pattern 2. Linden Street Circle 3. Crosswalks 3. 4. Revitalized park A. Harrison Street B. Park Avenue C. Grove Avenue
VCU Campus Gateway Project Site 1 Existing Conditions
VCU Campus Gateway Project Site 1 1. B. 2. A. Site 3. Recommendations 4. 1. Legend: C. 1.Expanded Paving Pattern 2.Gateway Pylons 2. 3.Crosswalks 3. 4.Revitalized Park A. Harrison Street B. Park Avenue C. Grove Avenue
VCU Campus Gateway Project Site 1 Existing Conditions
VCU Campus Gateway Project Site 1 Site Recommendations B. 2. A. Legend: 1. Expanded Linden 1. Street Paving Improvements 2. Rotating Sculpture Showcase A. Park Avenue B. Grove Avenue
VCU Campus Gateway Project Site 1 Existing Conditions
VCU Campus Gateway Project Site 1 4. Site Recommendations 3. 2. B. 1. Legend: 1. Crosswalk 2. Gateway Pylon 3. Mounted Earth 4. Library A. Harrison Street A. B. Park Avenue
VCU Campus Gateway Project Goal #1 Identity Ensure transitions between surrounding neighborhoods and campus are clearly indicated. 1. Legend: B. 1. Gateway Pylon A. Grove Avenue B. Harrison Street A.
VCU Campus Gateway Project Goal #1 Identity Create features using VCU-specific materials and design that present a clear distinction when entering campus. Place iconic pylons at appropriate locations.
VCU Campus Gateway Project Goal #1 Identity Create features using VCU-specific materials and design that present a clear distinction when entering campus. Incorporate VCU logos, colors, and materials appropriate for the location in gateway designs.
VCU Campus Gateway Project Goal #2 Context Create cohesion between the B. architectural elements of 4. the Fan District and A. proposed gateway design at the western 2. edge of campus. 3. Legend: 1. 1. Paving Pattern 2. Gateway Pylon 3. Fence 4.Crosswalks A. Harrison Street B. Park Avenue
VCU Campus Gateway Project Goal #3 Safety A. B. Use textural materials and visual elements 1. within intersections to C. 2. slow traffic. 4. Legend: 1. Cross Walk 1. 3. 2. Cobblestone 3. 3. Brick 2. 4. Stone A. Harrison Street B. Park Avenue C. Grove Avenue
VCU Campus Gateway Project Goal #4 3. Beauty 1. Legend: 2. 1. Howitzer 2. Sculpture Showcase 3. Mural
VCU Campus Gateway Project Goal #4 Beauty 3. 2. Legend: 1.Howitzer 1. 2.Sculpture Showcase 3.Mural
VCU Campus Gateway Project Goal #4 Beauty 3. 2. Legend: 1. 1. Bus Shelter 2. Pylon 3. Mural
VCU Campus Gateway Project Goal #5 Active Node 2. Expand potential uses at 3. existing open spaces. 1. Legend: 1.Mound 2.Sculpture 3.Howitzer
VCU Campus Gateway Project Goal #5 Active Node Expand potential uses at existing open spaces. 1. 2. Legend: 1. 1. Seat Wall 2. Sculpture
VCU Campus Gateway Project Goal #5 1. 2. Active Node 2. 2. Expand potential uses at existing open spaces. Legend: 1. Singleton Center 2. Event tents on Park Ave
Meet with city officials on intersection designs on ● Harrison Request approval of changes to the Bus stop by GRTC ● Sculpture Design competition for VCU students ● Site 1 Request for approval of Linden circle extension ● Harrison, Grove, Short term construction goals: and Park New crosswalk materials and design ● Seat wall construction and extension of the park ● Implementation Long term construction goals: Strategy Extension of Compass pattern ● Construction of Pylons ● Design and construction of rotating sculpture ● showcase base
VCU Campus Gateway Project Site 1: Animation
Site 2 Broad & Belvidere Existing Conditions
Site 2 Broad & Belvidere 5. Site Recommendations 2. 1. 3. Legend 1. Broad Street 2. Belvidere Street 4. 3. Markel Center 4. VCU Broad and Belvidere Student Apartments 5. VCU Performing Arts Center
Site 2 Broad & Belvidere Site Recommendations
Site 2 Broad & Belvidere Site Recommendations
Site 2 Broad & Belvidere Site Recommendations
VCU Campus Gateway Project Goal #1 Identity 2. 1. Take advantage of infill development sites at key gateway locations by designing structures that serve as anchors for the university. 4. 3 . Legend 1. VCU Performing Arts Center 2. Markel Center 3. Broad Street 4. Belvidere Street
Site 2 Broad & Belvidere Existing Conditions
VCU Campus Gateway Project Goal #2 Context 6. 5. 7. Design a building for the 8. 1. Broad and Belvidere gateway that compliments the Markel 2 . Center and creates ties to the City of Richmond Arts District. 4 . Legend 1. VCU Performing Arts Center 3. 2. Markel Center 9. 3. Broad Street 4. Belvidere Street 5. Brandt Hall 6. Rhoads Hall 7. Prestwold Condo 8. Monroe Park Tower 9. Rite Aid
VCU Campus Gateway Project Goal #3 Safety Use textural materials and visual elements within intersections to slow traffic. Legend 1. Precast concrete color 1 4. 2. Precast concrete color 2 3. 20 feet wide crosswalks 4. 32 second count on crossing timer 3. 2. 1.
VCU Campus Gateway Project Goal #4 Beauty 2. - Incorporate public art 5. 1. - Display artwork within gateway designs. - Murals, sculptures, and architecture 4. 3. Legend 1. Ribbon Sculpture 2. Richmond Arts District Mural 3. Seat wall 4. Crosswalk Design 5. BRT
VCU Campus Gateway Project Goal #4 Beauty - Incorporate public art - Display artwork within 2. gateway designs. - Murals, sculptures, and 1. architecture Legend 1. Gallery Space 2. Seat Wall
VCU Campus Gateway Project Goal #5 Active Node 1. 5. Use infill development opportunities to create 3. interactive public spaces Legend 4. 1. Commercial Space 2. Setback from streets 2. 3. Sculpture Plaza 4. Seat walls 5. Outdoor Patio
Active Node Arts District Plaza
Phases of Implementation Short-term construction/installation: 1) Additional trash cans Site 2 2) Sidewalk repair Broad & Belvidere 3) Wider crosswalk installation 4) Longer crossing times for pedestrians Implementation 5) Median sculpture placement Strategy Long-term construction goals: 1) Multi-use performing arts center controlled by VCU
VCU Campus Gateway Project Site 2 Animation
Thank you! Questions?
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