Camp Prosperity: Values-Based Messaging July 21, 2020
Welcome Tupa Hoveka Program Associate, Field Engagement Prosperity Now
Housekeeping • This webinar is being recorded and will be mailed to registrants and available online within one week • All webinar attendees are muted to ensure sound quality • Ask a question or share your thoughts anytime by typing into the text box of your GoToWebinar Control Panel • If you experience any technical issues, email gotomeeting@prosperitynow.org
Getting the Most Out of Today’s Call ▪ Join from a quiet space ▪ Grab a coffee or snack and settle in ▪ Engage! Send us your questions and comments as you listen ▪ Tweet with us on Twitter — use #CampProsperity ▪ Reflect on ways to apply what you learn today to your own work
Prosperity Now’s mission is to ensure everyone in our country has a clear path to financial stability, wealth and prosperity.
Welcome to Camp Prosperity! Vanna Cure Lead Camp Counselor Senior Advocacy Manager Prosperity Now
Camp Prosperity Webinar Series ▪ 4-week virtual learning program for new and experienced advocates ▪ Weekly newsletters and webinars; opportunities to connect with other advocates
Today’s Speakers Heather Cabral Bernie Mazyck Senior Director President and CEO West End Strategy Team South Carolina Association for @Heather__Cabral Community Economic Development @SCA4CED
Today’s Agenda ✓ Poll Question ✓ Values-Based Messaging for a Better Future ✓ “Fireside Chat” – From Issue to Action: Messaging for Effective Advocacy ✓ Group Discussion and Q&A ✓ Next Steps & Close
Poll Question How would you describe your legislators' stance on your policy priorities? 1. My legislators tend to agree with my stance 2. My legislators tend to disagree with my stance 3. My legislators agree or disagree depending on the issue 4. Unsure/Not enough advocacy experience
Values-Based Messaging for a Better Future Heather Cabral Senior Director West End Strategy Team
Ways to Reach Legislators Testimony at hearings/press conferences Digital media Op-eds campaigns Ways to Reach Legislators Write-ins Sign-on letters Call-ins
Helpful Collateral ▪ Talking points tailored to the speaking opportunity ▪ Digital Media Toolkit ▪ Draft social media posts ▪ Draft e-newsletter content ▪ Sign on Letter Platforms ie; Salsa, MailChimp, EveryAction ▪ Draft Script for Ally/Advocate Call-Ins ▪ Draft e-mail for Write-In Campaigns w/ Key Messages ▪ Draft OpEd/LTE message points for allies/supporters
How to Convey Your Message/Story? ▪ Ways to Reach Your Target & Get What You Want Head Heart Hand ▪ 5 Elements of a Story ▪ Set the story in a time and a place ▪ Know your last line ▪ Name your characters ▪ Add sensory information ▪ Don’t shy away from emotion
Reaching a Conservative Audience ▪ Values based messaging that all parties could agree on, ie; ▪ Supporting families ▪ Smart spending with city/state/federal money ▪ Faith values (when applicable) ▪ Unlikely Allies ▪ White faith leaders (FIA) ▪ Victims of crime (CSSJ) ▪ Young mothers (MIECHV) ▪ Veterans (Amendment 4)
Communicating to Specific Populations ▪ Have the right messengers ▪ Women ▪ Clergy ▪ Data Scientists ▪ Culturally Competent Leaders ▪ Have the right message ▪ Be concise ▪ Be clear on the goal and the ask ▪ Be culturally competent (ie; Flint)
Audience Q & A What questions do you have? Share them in the Questions box!
Key Insights: An Advocate’s Perspective Bernie Mazyck President and CEO South Carolina Association for Community Economic Development
Q1: What core policy issues do you work on and why are they so important?
Q2: What research goes into determining the framing of your advocacy ask?
Q3: How do you frame issues of economic equality in a way that speaks to the values of your legislators but doesn’t take away from the issues you’re advancing?
Q4: Give us an example of a campaign that required you to get more creative with messaging.
Q5: What challenges have you faced with advocating for these issues in a difficult political environment and how did you overcome them?
Q6: COVID-19 has put a spotlight on long- standing issues of inequality and some legislators are more open to discussing these issues now than before. How have you been able to use momentum in the current climate to advance your priorities?
Q7: What types of data have you found helpful in strengthening your advocacy to opposing legislators?
Audience Q & A What questions do you have? Share them in the Questions box!
Stay in Touch! Heather Cabral | Senior Director West End Strategies Team : @Heather_Cabral Bernie Mazyck | President and CEO SC Association for Community Economic Development bernie@scaced.org Vanna Cure | Senior Advocacy Manager Prosperity Now vcure@prosperitynow.org
Next Steps ▪ Complete the follow-up survey ▪ Attend our next webinar in the Camp Prosperity series on July 28 th ! ▪ Explore the Prosperity Now website for resources, events, and more ▪ Register for the 2020 Prosperity Summit (formerly Assets Learning Conference), September 30- October 2
Dive Deeper with Prosperity Now Community Networks Sign up for listservs and working groups, volunteer to facilitate peer discussions, serve in a leadership role and more! ◼ Affordable Homeownership Network ◼ Racial Wealth Equity Network ◼ Financial Coaching Network ◼ Savings Network ◼ Taxpayer Opportunity Network (VITA/Community Tax Prep) Campaign for Every Kids Future — Children’s Savings Accounts ◼ ◼ Medical Financial Partnerships (Health/Wealth) Innovations in Manufactured Housing (I’M HOME) Network ◼ Visit any of the networks above at prosperitynow.org/getinvolved to get started.
Take action with Prosperity Now Campaigns! Sign up to stay informed about the latest developments and opportunities to take action by joining one of our four federal policy campaigns. CONSUMER SAFETY NET TURN IT HOMEOWNERSHIP PROTECTIONS RIGHT-SIDE UP Homeownership is Consumer Safety net programs The vast majority of key to building protections create help protect tax incentives go to wealth. Together, we fairer, more vulnerable individuals those at the top, not will advocate for transparent financial and families from to those who need it products and policies markets. Together, falling deep into most. Together, we that provide more we will ensure poverty. Together, we will turn our upside- affordable homes to consumers keep the will protect programs down tax code right- more people. safeguards they like SNAP, IDAs and side up. deserve. more to help those in need when they need it most. Visit any of the Campaigns above at https://prosperitynow.org/take-action to learn more and join.
Prosperity Now Advocacy Center Take action today at https://prosperitynow.org/take-action Here you can: ▪ Email a MOC ▪ Call a MOC ▪ Tweet at a MOC ▪ Schedule a Meeting ▪ Sign a petition
Visit the Summit website at summit.prosperitynow.org to learn more and to register!
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