Camp Prosperity: Resist! Strategies for Pushing Back Against Harmful Policies August 1, 2018
Welcome Carmen Shorter Senior Manager for Learning Prosperity Now
Camp Prosperity Webinar Series Wednesdays from 2-3:30 pm July 18 ENLIST! Join the Fight to Protect Working Families August 1 RESIST! Tools for Effective Advocacy August 15 PERSIST! Building Lasting Change #CampProsperity
Housekeeping ▪ This webinar is being recorded and will be available online within one week ▪ All webinar attendees are muted to ensure sound quality ▪ Ask a question any time by typing the question into the text box of the GoToWebinar Control Panel ▪ If you experience any technical issues, email gotomeeting@prosperitynow.org #CampProsperity
Prosperity Now’s mission is to ensure everyone in our country has a clear path to financial stability, wealth and prosperity.
Getting the Most Out of Today’s Call ▪ Join from a quiet space ▪ Grab a coffee or snack and settle in ▪ Engage! Send us your questions and comments as you listen ▪ Reflect on ways to apply what you learn today to your own work #CampProsperity
Today’s Speakers Christine Tiddens David Hlebain Community Outreach Director Basic Needs Campaign Coordinator Idaho Asset Building Network Poverty Action, Washington State
Today’s Speakers Holden Weisman Jeremy Heidt Senior Policy Manager, Director of Industry & State & Local Policy Government Affairs, Prosperity Now Tennessee Housing Development Agency
Learning Objectives ▪ Attendees will learn what they can do right now to be effective advocates ▪ Attendees will learn how to best advocate in polarized political climates ▪ Attendees will learn how data can be used to advocate #CampProsperity
Today’s Agenda ▪ Overview of Camp Prosperity ▪ Advocacy: Strategies for Success ▪ Accounting for Your State’s Political Landscape ▪ Let Data Tell the Story ▪ Discussion and Q&A ▪ Next Steps & Close #CampProsperity
Welcome to Camp Prosperity! Vanna Cure Lead Camp Counselor Senior Advocacy Manager Prosperity Now
What to Expect ▪ Three more weeks of fun and virtual learning ▪ Daily social media tips ▪ One additional newsletter ▪ 1 additional webinar- with chance to win prizes ▪ Persist! w ebinar- August 15 ▪ Certificate of completion for attending all 3 webinars ▪ “Lunch with a Legislator” at the end of camp ▪ Networking opportunity at Prosperity Summit #CampProsperity
Looking Ahead: Lunch with a Legislator ▪ Schedule your “Lunch with a Legislator” today: https://prosperitynow.org /take-action ▪ Connect with fellow campers in our Facebook Action Center #CampProsperity
Poll Question As an advocate, do you represent an organization or coalition? Select all that apply ▪ Yes, I represent a coalition ▪ Yes, I advocate on behalf of my organization ▪ No, I advocate for myself ▪ I’m interested in advocacy, but haven’t started ▪ Other ( share more in the chat box!) Use the Comment Box to let us know more! #CampProsperity
Advocacy: Strategies for Success
Key Insights: Advocacy Strategies for Success Jeremy Heidt Christine Tiddens David Hlebain Director of Industry & Community Outreach Basic Needs Campaign Government Affairs, Director Coordinator Tennessee Housing Idaho Asset Building Poverty Action, Development Agency Network Washington State
Strategies for Success • Be a voice on the issues in which you have passion, experience, and expertise Elevate the Participate in Engage Issue Direct Action Consumers • Generate • Coordinated • Educate earned media events with consumers on • Distribute partners policy barriers • Call, email, • Collect and education • Engage in and visit share stories elected officials • Offer campaign • Testify or social media opportunities to submit engage comments #CampProsperity
Strategies for Success • Frame the conversation to build dialogue and effectively convey your message Values-Based Solution-Oriented Messages Messages • Family & community • Help families climb • Independence the economic ladder • Build self-sufficiency • Personal & fiscal • Remove policy responsibility • Self-reliance barriers • Provide opportunities • Hard work to succeed #CampProsperity
Types of Advocacy Low Capacity High Capacity • • Form letters Materials drop at Low Impact Congressional event • • Phone calls In-person visits High Impact • • Individual emails/letters Letters to the Editor • • Telephone town hall comments Rallies • • Social Media campaigns Fact sheets (sending directly to staff) #CampProsperity
Social Media is Your Friend • # Hashtag your way into the conversation • Keep up with legislative movements • Increase visibility for your organization by joining larger conversations • Create a Facebook group for your coalition • Share upcoming events • Share responses from elected officials • Recruit! • Let pictures tell the story • Instagram can paint a picture that emails can’t– create FOMO! • Share pictures of rallies and successful community events #CampProsperity
Accounting for Your State’s Political Landscape
Best Practices: What Works for Your State? Christine Tiddens David Hlebain Community Outreach Director Basic Needs Campaign Coordinator Idaho Asset Building Network Poverty Action, Washington State
Accounting for Your State’s Political Landscape ▪ Create an “Equity and Inclusion Action Plan” ▪ Set realistic goals and timeframes ▪ Work together in coalition ▪ Build relationships with lawmakers and promote ongoing conversations ▪ Celebrate every step forward!
Let Data Tell the Story
Dig Deeper: Back Up Your Story With Data Holden Weisman Jeremy Heidt Senior Policy Manager, Director of Industry & State & Local Policy Government Affairs, Prosperity Now Tennessee Housing Development Agency
Dig Deeper: Stats to Stories 1. Overview of outreach goal and reasons for it 2. Data collection and review process 3. Outcomes of the advocacy in terms of real successes #CampProsperity
Dig Deeper: Stats to Stories 1. Overview of outreach goal and reasons for it. a) New state legislators (25% in next election cycle) b) Turnover of half of U.S. Representatives and Senators (as many as 5 representatives and 1 senator) in 2018 c) Show them why what we do matters to the people in their district 2. Data collection and review process 3. Outcomes of the advocacy in terms of real successes #CampProsperity
Dig Deeper: Stats to Stories 1. Overview of outreach goal and reasons for it. 2. Data collection and review process a) Identifiable data and privacy concerns b) Crafting a story from the data 3. Outcomes of the advocacy in terms of real successes #CampProsperity
Dig Deeper: Stats to Stories 1. Overview of outreach goal and reasons for it. 2. Data collection and review process 3. Outcomes of the advocacy in terms of real successes a) Inclusion of Private Equity Bonds and Expansion of Housing Tax Credits in the 2017 Federal Tax Bill b) Agency sunset review, budget approval and expansion request in 2018 state legislative session. #CampProsperity
Dig Deeper: Using the Prosperity Now Scorecard Holden Weisman Senior Policy Manager, State & Local Policy Prosperity Now
Using the Prosperity Now Scorecard scorecard.prosperitynow.org #CampProsperity
2018 Scorecard Report ▪ Poor choices are fueled by state and federal policy barriers ▪ Economic trends mask the realities of many ▪ Our times demand a bold response #CampProsperity
Explore Policies on Race and Wealth State Policy Blueprint Moveable, Manageable and Meaningful state-level policies to address the racial wealth divide Municipal Blueprint coming in August Racial Equity Primer Essential policy design considerations for developing strategies and advocacy on racial equity and wealth #CampProsperity
What to do next with the Scorecard? ▪ EXPLORE! EXPLORE! EXPLORE! scorecard.prosperitynow.org ▪ Ask questions — the State & Local Policy Team is here to help! ▪ Provide feedback : Holden Weisman hweisman@prosperitynow.org #CampProsperity
Audience Q & A What questions do you have? Share them in the Questions box!
Stay in Touch! Christine Tiddens | Community Outreach Director Idaho Asset Building Network ctiddens@jannus.org David Hlebain | Basic Needs Campaign Coordinator Poverty Action Network, Washington State davidh@povertyaction.org Jeremy Heidt | Director of Industry & Government Affairs Tennessee Housing Development Agency JHeidt@thda.org Holden Weisman | Senior Policy Manager, State & Local Prosperity Now hweisman@prosperitynow.org #CampProsperity
Next Steps ▪ Complete the follow-up survey ▪ Attend our final webinar in the Camp Prosperity series on August 15 th ! ▪ Schedule “Lunch with a Legislator” today! ▪ Look for more Camp Prosperity Daily Tips — find the ones you missed at https://prosperitynow.org/join-us- camp-prosperity ▪ Start planning now for the 2018 Prosperity Summit (formerly Assets Learning Conference), September 5-7 #CampProsperity
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