Camp Prosperity: Persist! Strategies for Long-Term Advocacy Effectiveness August 15, 2018
Welcome Carmen Shorter Senior Manager for Learning Prosperity Now
Camp Prosperity Webinar Series Wednesdays from 2-3:30 pm July 18 ENLIST! Join the Fight to Protect Working Families August 1 RESIST! Tools for Effective Advocacy August 15 PERSIST! Building Lasting Change #CampProsperity
Housekeeping ▪ This webinar is being recorded and will be available online within one week ▪ All webinar attendees are muted to ensure sound quality ▪ Ask a question any time by typing the question into the text box of the GoToWebinar Control Panel ▪ If you experience any technical issues, email gotomeeting@prosperitynow.org #CampProsperity
Prosperity Now’s mission is to ensure everyone in our country has a clear path to financial stability, wealth and prosperity.
Getting the Most Out of Today’s Call ▪ Join from a quiet space ▪ Grab a coffee or snack and settle in ▪ Engage! Send us your questions and comments as you listen ▪ Reflect on ways to apply what you learn today to your own work #CampProsperity
Today’s Speakers Pam Bender Sue Hoechstetter David Lusk Senior Advisor for Senior Organizer CEO Foundation Advocacy Massachusetts Association Key Advocacy and Evaluation of Community Development Alliance for Justice Corporations (MACDC)
Today’s Agenda ▪ Overview of Camp Prosperity ▪ Organizing Your Day of Action ▪ Measuring Your Advocacy Success ▪ Strategies for Fighting Fatigue ▪ Discussion and Q&A ▪ Next Steps & Close #CampProsperity
Welcome to Camp Prosperity! Vanna Cure Lead Camp Counselor Senior Advocacy Manager Prosperity Now
What to Expect ▪ Certificate of completion for attending all 3 webinars ▪ “Lunch with a Legislator” at the end of camp ▪ Networking opportunity at Prosperity Summit #CampProsperity
Looking Ahead ▪ Schedule your “Lunch with a Legislator” today: https://prosperitynow.org/take-action ▪ Register for Prosperity Summit 2018 #CampProsperity
Best Practices: Organizing Your Day of Action Pam Bender Senior Organizer Massachusetts Association of Community Development Corporations
Organizing Your Day of Action MACDC: Who We Are #CampProsperity
Organizing Your Day of Action ▪ Start planning as early as possible- August recess is prime meeting time ▪ Invite your legislators ▪ Determine the agenda ▪ Determine who should attend ▪ Be prepared ▪ Follow up #CampProsperity
Organizing Your Day of Action ▪ Meetings held in the district – on your “turf” - help to foster strong, long-term relationships with legislators ▪ These meeting also provide an opportunity for constituents to get to know their legislators ▪ These meetings can be a “ win/win” situation as you can advocate for your issues and legislators can learn from you what is happening in their district #CampProsperity
Schedule Lunch with a Legislator ▪ Visit www.prosperitynow.org/take-action to schedule your meeting today. (Link is also in your handouts) #CampProsperity
Measuring Advocacy Success Sue Hoechstetter Senior Advisor for Foundation Advocacy and Evaluation Alliance for Justice
Yes, We Can Measure -- Advocacy Success! Prosperity Now Sue Hoechstetter August 15, 2018 Bolder Advocacy
Evaluation Fears
Evaluating Advocacy is Different Measuring Influence Outcomes and Metrics Long Term No Control Too Many Changes Many Players Don’t understand Advocacy
1. Key People Understand Advocacy
2. Mark Incremental Progress
4. Tell a Story & Give Numbers
5. Take Credit for Partnering
6. Use Contribution, not Attribution
7. Count Capacity
7 Tips for Evaluating Advocacy 1. Key People Understand Advocacy 2. Mark Incremental Progress 3. Demonstrate Adaptability 4. Tell a Story & Give Numbers 5. Take Credit for Partnering 6. Use Contribution, not Attribution 7. Count Capacity
Nonprofit Capacity
Bolder Advocacy Capacity Tools for Organizational Assessment IACT ! IACT Internation In onal Advoca vocacy cy Capaci city y Tool Tool PowerCheck Com ommu munity y Organizi zing Capaci city y Assessmen ment Tool Tool Free online at www.bolderadvocacy.org
Continuum for Organizing & Advocacy Mainly Mainly Policy Power Policy, Power, Some Some Power Policy Policy & Power
BENCHMARKS Benchmarks of Incremental Progress: 20 comments on proposed regulations • 5 Constituents begin leadership track • 50 people show up for neighborhood meeting • • 3 amicus briefs on issue • 15 members cosponsor bill 3 briefings for candidates • issues report published •
Poll Question How would you describe your relationship with your federal legislators? Select all that apply ▪ I like my legislators/their policies ▪ I don’t like my legislators/their policies ▪ Indifferent/I don’t know my legislators ▪ I don’t like politics in general Use the Comment Box to let us know more! #CampProsperity
Best Practices: Fighting Fatigue David Lusk CEO Key Advocacy
Combating Advocate Fatigue Practical Tips for Boosting Engagement Unlocking the Power of Advocacy P. 571.308.9539 E. David@KeyAdvocacy.com W. www.keyadvocacy.com
Combating Advocate Fatigue ● A serious problem industry wide ● 2018 M+R Benchmarks Study showed declines among all numbers for email engagement ● Hope via other engagement methods Unlocking the Power of Advocacy P. 571.308.9539 E. David@KeyAdvocacy.com W. www.keyadvocacy.com
Combating Advocate Fatigue ● Email lists are still growing (11% increase) ● Growth now outpaced by major social media platforms ● Email activation at risk of becoming oversaturated Unlocking the Power of Advocacy P. 571.308.9539 E. David@KeyAdvocacy.com W. www.keyadvocacy.com
Advocate Fatigue: Common Causes Unlocking the Power of Advocacy P. 571.308.9539 E. David@KeyAdvocacy.com W. www.keyadvocacy.com
Advocate Fatigue: Common Causes ● Slow legislative pace ● Maintaining high level of momentum throughout campaign ● Exhaustion after tough battles ● Staff repeatedly utilizing same advocates Unlocking the Power of Advocacy P. 571.308.9539 E. David@KeyAdvocacy.com W. www.keyadvocacy.com
Advocate Fatigue: Common Causes ● Few easily identifiable “wins” ● Advocating on life or death issues ● Bombarded by your org’s emails ● Lack of relationship or bond o Advocates & your organization o Advocates & their legislators Unlocking the Power of Advocacy P. 571.308.9539 E. David@KeyAdvocacy.com W. www.keyadvocacy.com
Combating Advocate Fatigue Do You Really Know Your Advocates? Who They Are Where They Are What They Care About Who They Know What They Are Willing To Do What They Need Unlocking the Power of Advocacy P. 571.308.9539 E. David@KeyAdvocacy.com W. www.keyadvocacy.com
Unlocking the Power of Advocacy P. 571.308.9539 E. David@KeyAdvocacy.com W. www.keyadvocacy.com
Know Who They Are ● Employ data collection to understand & know them ● Collect via multiple methods ○ Surveys & polls (short) ○ Online & offline approaches ● Gather demographic data, both personal & professional o Professional backgrounds or skills that translate to advocacy o Particular perspectives needed National Journal “Best Practices in Washington Advocacy: Extending the Enterprise” August 2013 Unlocking the Power of Advocacy P. 571.308.9539 E. David@KeyAdvocacy.com W. www.keyadvocacy.com
Know Where They Are ● Avoid stale activation requests! ● Increasingly important as email activation rates decline ● Leverage multiple engagement methods Unlocking the Power of Advocacy P. 571.308.9539 E. David@KeyAdvocacy.com W. www.keyadvocacy.com
Know What They Care About ● Ask about issue areas of interest ● Don’t assume all issues apply to all advocates ● Activate an advocate only when issue is relevant to them ● Collect advocate stories before they're needed Unlocking the Power of Advocacy P. 571.308.9539 E. David@KeyAdvocacy.com W. www.keyadvocacy.com
Know Who They Know ● Learn about existing relationships with legislators ● Consider those willing to build relationships ● Make advocates responsible for these legislators ○ Builds a sense of stakeholder ownership for advocacy ○ Builds a bond between advocate & your organization Unlocking the Power of Advocacy P. 571.308.9539 E. David@KeyAdvocacy.com W. www.keyadvocacy.com
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