2012 Conference Cam pusphilly.org Collaboration between: City of Philadelphia • Regional corporations • Regional colleges and universities • Building a Secure World Through International Education
History 2012 Conference • Two reports from 2000 made problem clear – The Economy League of Greater Philadelphia produced a report Greater Philadelphia’s Know ledge Industry: Leveraging the Regions’ Colleges and Universities in the New Econom y. • Report pointed out the disconnect between colleges and universities and the regions economic and demographics statistics . – Knowledge Industry Partnership (KIP) comprised of Greater Philadelphia Tourism Marketing Corporation, Campus Philly and Innovation Philly (now defunct) report showed: – Philadelphia was doing OK in keeping their native students in the region. 86% retention rate – Not doing so well with other students– 29% retention rate Building a Secure World Through International Education
HISTORY 2012 Conference • 2004 – Campusphilly.org became 501 non-profit with clear mission as a resource to connect college students with the city and region and to connect cultural organizations, employers and civic groups with the almost 300,000 full time equivalent students attending 101 institutions of higher education. Building a Secure World Through International Education
Cam pusphilly.org 2012 Conference • Attract – Students to our regional schools by promoting the region as a top college destination • Engage – Enrolled students through internships and cultural and volunteer opportunities • Retain – Students after graduation by introducing them to employers, neighborhoods and Greater Philadelphia’s high quality of life Building a Secure World Through International Education
ATTRACT 2012 Conference • Applications to Greater Philadelphia regional colleges and universities rose 75% between 2001 and 2009 – Higher rate than in 14 of the large metro areas including Atlanta, Boston, Chicago, Portland and DC • 44% of students in the region applied to more than one school in the Philly area. • 49% of students going to school in the region say that Philly was a positive factor in their decision to go to school here. Building a Secure World Through International Education
ENGAGE 2012 Conference • Campus Philly reaches 65%of regional students each year – Via Insider guides, weekly newsletters, CampusPhilly.org, and through internship and job- finding programs and services • 45% of students say they know Philly well – If they are aware of CampusPhilly this increases to 51% • 74% of recent alumni who know Philly well stayed for a year or more post graduation – Only 15% of those who said they didn’t get to know Philly well stayed on past graduation Building a Secure World Through International Education
RETAIN 2012 Conference • In 2010 48% of non-native alumni reported staying in Philly post graduate – In 2004 the rate was 29% • Internships are key – 80% of those who stayed on past graduation reported that they had an internship in the area during college • On line and free internship matching service campusphilly.org/ careers – During 2011 • 5870 students accounts • 2519 posted positions – 8% of employer internships are filled via the Campus Philly tool. Building a Secure World Through International Education
Future goals 2012 Conference • Moving into the international market – Leading delegations in conjunction with the Pennsylvania Economic Development Association. – Participation in international education trade shows – Producing collateral materials for international students • Special tab on web site – Hosting international student visits • Summer 2012 – 300 students/ families visiting from China – 300 students/ families visiting from India Building a Secure World Through International Education
2012 Conference • Daniela Ascarelli – Assistant Vice Provost for International Programs – Director, Drexel Study Abroad • Email: ascareld@drexel.edu • www.drexel.edu/ studyabroad • www.campusphilly.org Building a Secure World Through International Education
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