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Building an AAA Board DT McCarthy Consulting Benedictine Health System Leadership Conference 9.23.2015 The AAA Way Kay Sprinkel Grace (2009) Flexible framework Not an add on for volunteers or staff Volunteers


  1. Building an AAA Board DT McCarthy Consulting Benedictine Health System Leadership Conference 9.23.2015

  2. “The AAA Way” � Kay Sprinkel Grace (2009) � Flexible framework � Not an “add on” for volunteers or staff � Volunteers involved in deciding the ways THEY want to be involved � Not just about fundraising

  3. “AAA” is… � Every board member engaged as an Ambassador, Advocate and/or Asker � Volunteers choose roles/responsibilities they will enjoy doing that will � Increase your facility’s visibility in its community � Increase its capacity to engage people in giving/volunteering

  4. “AAA” Requires � Thoughtful interaction between staff & volunteers � A culture for philanthropy � Mission focus

  5. A Culture for Philanthropy � Essential for successful “AAA” program � Fully engaged team � Commitment to mission, vision, values � Organization-wide � Thoughtful Community Relations

  6. A Culture for Philanthropy � Relationship building resulting in philanthropy � Highest possible giving participation by insiders (board & staff) � Breaks down barriers to philanthropy � Platform for volunteer roles as Ambassadors, Advocates and/or Askers

  7. Implementing “AAA” � Present concept to Associated Foundation leadership � AF Board should understand concept, modify as needed to fit YOUR community � Use the resources of BHSF Philanthropy T eam to discuss “AAA” with volunteers

  8. Philanthropy Team Resource � Help to engage volunteer leaders in personally meaningful ways � Partner in presenting “AAA” concept � Worksheets and materials to meet community needs � Connector to others with successful “AAA” experiences

  9. An “AAA” Foundation Board � Takes time and perseverance � Critical to growing philanthropy � Sync with annual & 3-year plan • Determine needs that can be met by philanthropy

  10. “AAA” Roles � Ambassador � Advocate � Asker � Roles are flexible and can change

  11. AAA Checklist Survey � Tailor to fit your needs � Start survey with your AF Board � Multiple potential assignments for volunteers � Can be used in new board member orientation

  12. Board Composition Exercise � Determine the current talent pool of your AF board � Identify gaps in talents needed on the board � Nominating committee can work to identify, cultivate interest and recruit likely candidates to fill gaps

  13. Build Volunteer Confidence � Create a Volunteer T ool Kit � Training on principles of Community Relations, Philanthropy and Stewardship � Be intentional about follow-up � Recognize volunteers for their work

  14. Build Volunteer Confidence � Practice answering tough questions and/or objections � Match volunteers with staff or other volunteers � Plan first – determine the ideal and acceptable � Know that major gift closure takes several visits

  15. Questions?

  16. Thank You! Dianne McCarthy DT McCarthy Consulting 612.250.7569 dtmccarthy@comcast.net

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