Building a successful remote culture with ownership
Ownership through Bankruptcy 2
Hello! I am Sue Nallapeta VP of Engineering at Apartment List. Previously at Zoosk, Blackhawk Network, Kodak Gallery . 3
“ Key ingredient to achieving ownership is having a clear goal. As companies grow, distance to the goal increases. 4
Meet Sam ▫ Grew from an Individual Contributor to a Director ▫ Launched several successful products 5
Meet Sam ▫ Grew from an Individual Contributor to a Director ▫ Launched several successful products ▫ All of this, being remote! 6
Is remote hard? 7
“ It is only a 55% problem. 8
Albert Mehrabian’s 7-38-55 Rule Perception of a person 9
Body Language 10
Body Language = TCP 11
Body Language = Trust + Culture + Process 12
How do we build Trust? Goals Communication Autonomy 13
How do we build Trust? Goals Communication Autonomy 14
Drake Equation Mastery Ownership Leadership Impact 15
Drake Equation - Ecommerce site Revenue = Number of new users who visit the site X Users who register X Number of photos uploaded X % of products in cart Ownership X Price per iem X % of carts that get to checkout Leadership X % of checkouts that complete Impact 16
How do we build Trust? Goals Communication Autonomy 17
How do we build Trust? Goals Communication Autonomy 18
How do we build Culture? Inclusive Career Recognition Environment Growth 19
How do we build Culture? Inclusive Career Recognition Environment Growth 20
How do we build Culture? Inclusive Career Recognition Environment Growth 21
Career growth funnel at Apartment List Demonstrating knowledge in their discipline Mastery Values team success over individual success Ownership Holds themselves and others accountable Leadership Continuously improve themselves, Impact team and the company 22
Career Progression Sofuware Engineer 1 SE1 O L Sofuware Engineer 2 M Mastery SE2 O Principal Sofuware Engineer M SE6 L I O L I Mastery Staff Sofuware Engineer M SE5 SE3 O M Ma L I Mastery ster Senior Sofuware Engineer 1 y L I Mastery M SE4 O Senior Sofuware Engineer 2 L I 23
How do we build Culture? Inclusive Career Recognition Environment Growth 24
How do we build Process? Hiring Architecture Dependencies 25
How do we build Process? Hiring Architecture Dependencies 26
How do we build Process? Hiring Architecture Dependencies 27
Path to scaling remotely Remote Friendly Primarily work out of HQ but build light-weight Remote Friendly touchpoints to integrate remote team members R t s e r m i Remote Only F Remote First o e t t e o O m Build a team around a n e Completely spread out l R y workflow that embraces the employees with no HQ. Remote concepts of remote work becomes the mindset regardless of where the employees are located 28
“ Facts evolve over time, problems change over time, we have to remember to reset often. 29
Thanks! Any questions? You can find me at: @sushmars /sushmanallapeta 30
Credits Special thanks to all the people who made and released these awesome resources for free: ▫ Presentation template by SlidesCarnival ▫ Photographs by Unsplash 31
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