Big Data & Digital Trust Dr. Richard Benjamins Group Director - PowerPoint PPT Presentation

Big Data & Digital Trust Dr. Richard Benjamins – Group Director BI & Big Data – Internal Exploitation Nov 2014

Big data tells stories

Time at each position sec. Xavi: movements faster than 5 m/sec Messi: movements faster than 5 m/sec

Speeding

Big Data fuelling those kinds of business … Type of Big OTT/Telco Cost of data By product/ Batch/real- Strength of Data collection seeking time telco? OTT Low Active Both No Social media Both Low Passive Both No Web logs Telco High Passive Both Yes Network data (telco) Both High Active Both Might M2M (sensor) data OTT Low Both Batch No Open data Both Medium Passive Both No Transact. data OTT Low Both Both No App data

Big Data & Digital Trust – hand in hand or opposite? Are we all evolving?

Is there a privacy time The industry is learning by bomb? doing Three Mile Island accident killed the nuclear industry in the US Regulators are watching

There is increasing awareness of what customer data companies store 13

Society is also evolving, but in what direction? • Customers are largely unaware of what is happening Ignorance • Customers make an explicit trade-off for each service Trading • Are customers wanting organizations to use their (personal) data to improve their lives? Wanting? Key evolving data concepts: • Individual, aggregated, anonymized Customer consent (ex/implicit – opt-in/out) • Legal ≠ accepted by society •

We are immersed in a digital revolution that is transforming our lives. But what we see today is just the tip of the iceberg. • • This Digital Revolution is going to bring unprecedented change in society as we know it. • The economic potential is enormous, and data is at the heart of it . The millennial generation: 18-30 year olds . very confident online . • also very concerned about online privacy . • They are confident because they feel that they are in control . • They know about data and the digital environment and they act to protect themselves online. We need to extend this Digital Confidence to all European Citizens.

People often talk of finding the right balance between seizing the data opportunity, on the one hand, and protecting privacy, on the other hand. But rather than focusing on this trade-off, we need to see this in other ways . Have you heard of the TACT data values framework ? • • TACT : Transparency, Added Value, Control and Trust. With attention to these dimensions we can create great services based on • data that people both understand and want . We can seize the data opportunity and protect privacy. • This is the innovation opportunity that exists today. Transparency is important. Much better way than unread terms and conditions and check-box consent . • • This is key to Digital Confidence. At Telefonica, we’re focussed on Transparency , Control and Added Value . • Data Transparency Lab • As we do that, we’ll bring the data economy out from the shadows and enable it to grow.