Beyond Reputation Management: Social Media and LDCs /Pipelines ( - PDF document

Beyond Reputation Management: Social Media and LDCs /Pipelines ( Purveyor s of "The New Coal") About RIESTER More than 27 years ago, RIESTER was founded on the belief that smart, engaging creative can shape human behavior. Today that philosophy has catapulted RIESTER to be included among Advertising Age’s “20 Ad Agencies to Watch in America,” Forbes’ “Top 100 Global Ad Agencies that Know Social Media and Google,” and one of only a few Google “Elite Partners” in the United States. Further, RIESTER is among the largest independent advertising agencies in the western United States, with the capability and privilege of serving clients from local to global. For these nearly three decades, RIESTER has been creating and refreshing brands of all types, in virtually every sector. RIESTER serves as a roster agency for some of America’s most recognized brands, including clients such as: Aramark Parks & Resorts, Berkshire Hathaway Energy, Crabtree & Evelyn, Dean & Deluca, Hormel Grocery Products, Idahoan Foods, Lee Kum Kee, McDonald’s, MidFirst Bank, UnitedHealthcare, United States Food & Drug Administration (FDA) and Zeltiq Coolsculpting. With its largest office in Phoenix, RIESTER maintains strategically important offices and staff in Park City, Los Angeles, Dallas, and Portland, OR, and employs more than 130 full-time marketing professionals that provide extraordinary, comprehensive in-house capability, allowing the firm to accommodate varying levels of work assigned from any client, without limitations, and readily meet the needs of new clients. RIESTER has all the capabilities to comprehensively or selectively clients with fully contained in-house services, including: Research and Strategic Brand Planning (quantitative, qualitative, brand architecture, • brand names, market positioning, creative strategy and website usability testing) Print and Broadcast Advertising (creative concepts, copywriting, design, art • direction, audio and video production) Comprehensive Website Solutions (creative concepts, copywriting, digital design, • front-end/back-end and database development on enhanced mobile platforms) and online “search” Mobile Applications (creative concepts, user interface design and development for • iPhone platform) Online Advertising (creative concepts, copywriting, design and development) • • CRM (design, architecture, production, database development, programming, infrastructure implementation and deployment) • Traditional, Online and Mobile Media Planning, Buying and Measurement Media Relations, Public Relations and Social Media •

David Kovacs Associate Director - Content Strategy David joined RIESTER in 2013 after more than 14 years leading digital communication strategy on the agency and client side. As head of RIESTER’s Digital Content Strategy team, David helps our clients achieve attributable sales growth through digital content marketing, targeted email programs, and social media marketing. At RIESTER, David works with Talking Stick Resort, Casino Arizona, Aramark Parks & Destinations, HERDEZ, La Victoria and the Arizona Department of Health Services’ Bureau of Tobacco & Chronic Disease. Prior to joining RIESTER, David’s digital strategy work included such clients as; US Airways Center, Phoenix Suns, Phoenix Coyotes, Nashville Predators, Rhino Staging (US Airways Center, Pepsi Center), Southwest Gas, Pulte Homes, and First Solar. David’s career work also included more than 10 years in the restaurant and hospitality industry with the Hillstone Restaurant Group. David holds a Bachelor of Arts Degree in Journalism and Mass Communication from Arizona State University.

Paul Vogel Executive Director – Strategic Communications pvogel@riester.com | 503-805-5139 PROFILE Paul Vogel joined RIESTER in 2015 as Executive Director – Strategic Communications. Previously, Paul served for eight years as Vice President, Communication and Public Affairs for PacifiCorp, leading strategic internal and external communication for all areas of the company’s relationships with key stakeholders: customers, media, employees, as well as business, government and community leaders. Due to the convergence of Paul’s Public Affairs and Energy background with RIESTER’s client base in Utah, Paul is essentially assigned to and works as an integrated member of RIESTER’s Park City team. PacifiCorp originally was Paul’s client when he owned Vogel Communications in Portland, with clients from Fairbanks to Washington D.C. Emphasizing strategic communication, he focused on the energy sector, special circumstance and litigation PR, and local and regional election priorities that established new infrastructure, special districts, municipalities or helped sustain existing ones. Prior to establishing his firm, Paul was Sr. Vice President at Gard Communications, a full-service advertising and public relations firm, where he managed agency public affairs, public relations, elections and account services. He also was Executive Director of the Oregon International Port of Coos Bay and worked in the offices of U.S. Senator Mark O. Hatfield and U.S. Representative Bob Smith. Relevant to NWGA, Paul is a former consultant to Northwest Natural, and recently added new gas appliances during a home remodel that he simply couldn’t put off any longer. A native of Arizona, Paul graduated with a Political Science degree from Lewis & Clark College and never left the Northwest. COMMUNITY INVOLVEMENT Paul is a past Chairman and current member of the Board of Directors for First Growth Children and Family Charities Inc./Classic Wines Auction, Inc., which has raised more than $39 million for five nonprofit organizations serving children and families in Oregon and SW Washington. Other Board positions: OregoniansGive, Metropolitan Family Service, Portland Business Alliance and Business Alliance Charitable Trust, the Oregon Sports Authority, Clackamas Tourism Council; Appointed by Governor to Oregon Offshore Resources Task Force and Oregon Construction Contractors’ Board. Volunteer/In-Kind: End of the Oregon Trail Foundation, Enterprise Foundation NW, One Economy Corp., Oregon Public Broadcasting, Multiple Sclerosis Foundation, Equity Foundation, Children’s Miracle Network, and served on two Oregon Executive Boards and Commissions.