Better EE Programs Working together to avoid threading the needle - PowerPoint PPT Presentation

Better EE Programs Working together to avoid threading the needle in the dark Kevin Woley Senior Program Manager EnergySavvy

Agenda Why I’m here Challenges we hear from clients EnergySavvy Background Utility stories Customer engagement

Goals - Achieve savings objectives - Increase customer satisfaction

Challenge: Demonstrate Impact How to prove marketing effectiveness with little or no visibility below the top of the funnel?

Challenge: Imperfect Customer Data

Challenge: Meaningful Engagement "What we've found is that for the vast majority of people, it's exceedingly difficult to get them to do much of anything.” — Kevin Doran, senior research fellow University of Colorado at Boulder Source: “Even Boulder Finds It Isn't Easy Going Green.” Wall Street Journal, Feb 13, 2010

Challenge: Channel Insight Contractor

Challenge: Resources Constrained Huge Education Gap

Objectives and Strategies Objectives Strategies Increase reach of customer engagement Harness power of online interactivity Understand customer building stock Build a useful database of customer buildings Identify cross-sell and up-sell opportunities Segment and re-engage customers for specific offerings Increase sales through contractor co-marketing Track, measure, improve with real-time analytics Improve customer experience Offer tools that are engaging, entertaining, and useful Boost program enrollment Use best practice lead capture to boost conversion rates

About EnergySavvy Software product company focused on energy efficiency 5 th year of business Offices in Boston and Seattle (HQ) Led by veterans from top software companies

Who We Work With NYSERDA uses EnergySavvy Optix in conjunction with CSG Minnesota Energy uses EnergySavvy Optix in conjunction with AEG

EnergySavvy Optix Optix Engage Online audit Engage Manage Manage Program workflow API Partner Partner management Partner API Enterprise integration Portfolio Full portfolio analysis Portfolio Modular, open and transparent system Backed by industry leading software team

Case Study: CPS Energy In-home Optix Engage Audit Only Only Comparison Number of Audits* 984 11,320 10,336 more Retrofits Completed 150 450 3X more Cost to Acquire a $1,969 $261 7.5X cheaper Retrofit Avg. Energy Savings 9.18% 9.24% Parity Per Customer *CPS Energy gave customers a choice between in-home and online audit 13 and did not require an in-home audit prior to receiving a retrofit.

Case Study: Utah Home Performance Before After Improvement Audit-to-retrofit 48% 70% 46% more conversion rate Audit-to-test-out 103 days 62 days 40% faster time period Contractor 15% 89% 6x happier satisfaction Up-front incentive $ $6.80 $5.27 23% cheaper per MBTU acquired* Sample of 1,834 in-home audits * Based on internal analysis 20

Key Takeaways You may have to thread the needle, but don’t do it in the dark. Channel Lack of Missing Meaningful Resource/ Insight Education Gap Visibility Customer Data Engagement "What we've found is that for the vast majority of people, it's exceedingly difficult to get them to do much of anything.” Leverage a Ask for it, the Make the Track, Lead data-driven right way most of the “6 measure, customers system minutes” improve with along Analytics

More Information Kevin Woley Senior Program Manager EnergySavvy kevin@energysavvy.com (206) 419-9174 29